Author name: Sway Group

Influencers across every social media platform have taken on increased importance as consumers look towards the endorsements of others for […]

The use of key influencers to drive awareness and spark engagement has become an integral part of almost every modern

Unless you’ve been hiding under a rock, you know that Instagram has become the “it” social platform for brands and

In an ideal world, your organization will never have to endure a PR crisis. You will never have a single

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Whether you want to connect with moms of young children or moms with older kids heading off to college, the

As brands are increasingly turning to influencer marketing campaigns to highlight their products and services, it’s easy to see how

Don’t let influencer fraud devalue your campaign The New York Times article, The Follower Factory further exposed the serious issue of