Category

Influencer Network

Millennial Influencers

Millennial Influencers

Millennials are often the target audience of influencer campaigns – and it’s easy to understand why. They consume social media daily (63% of Millennials stay updated on brands through social networks), trust social influencers, and are the demographic that will have the most spending power of any generation by the end of 2018.  But, let’s be clear – they’re not all the same (shocker -right?)  The…

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Sway Group Acquires iFabbo

Sway Group Acquires iFabbo, a Top Network of Beauty, Fashion & Lifestyle Influencers

We are thrilled to announce that iFabbo, an influencer network that consists of beauty, fashion and lifestyle influencers, is the latest to join the Sway Group of companies. Sway Group Acquires Fashion & Beauty Influencer Network Since our founding in 2011, Sway Group has evolved substantially. After acquiring the SITS Girls influencer community in 2014, we established our Massive Sway influencer network, which has since…

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