Unless you’ve been hiding under a rock, you know that Instagram has become the “it” social platform for brands and influencers to showcase their content. It’s important for brands to have a strong presence on their social channels, and Instagram is the perfect platform for an aesthetically curated feed.
But why is it important for brands to have visually pleasing and active Instagram accounts? Because that’s where many consumers reside. With over 1 billion active users, you want your Instagram to be an extension of your brand and be a place where users can find what they need. And as a food brand, there’s so much potential for beautiful, creative content.
Food brands on Instagram that are nailing it
Here are a few of the food brands we think are nailing the Instagram game and why.
Stonyfield Farm is dedicated to the idea that healthy food means healthier people, healthier business, and a healthier planet. Their Instagram feed is bright and colorful just like their packaging and showcases not only the number of ways that yogurt can be enjoyed but also the importance of organic farming and treating Mother Earth kindly. They also do a great job of integrating their own branded photography alongside the influencers they’re working with.
With a range of premium Italian products, Bertolli brings everything together through the creation of a cohesive and upscale Instagram feed. Recipes and product pairings never looked so delicious. They are a great example of how to strike a balance between aspirational and achievable food ideas. Smithfield* Did someone say bacon? Smithfield has an impressive portfolio of products that include bacon, pork loins, pork chops, ham steaks, ground pork, sausage, lunch meat and more. They utilize video effectively to bring their products to life and integrate existing influencer campaigns into their Instagram feed seamlessly.
Did someone say bacon? Smithfield has an impressive portfolio of products that include bacon, pork loins, pork chops, ham steaks, ground pork, sausage, lunch meat and more. They utilize video effectively to bring their products to life and integrate existing influencer campaigns into their Instagram feed seamlessly.
The Spindrift Instagram feed is exactly what you would expect – clean, bright, colorful, minimal and full of flavor all at the same time. So, exactly like their drinks! What a great way to bring their brand to life by utilizing their memorable packaging to set the tone.
How do you keep a product fresh and interesting after years of being a pantry staple for families everywhere? Take a cue from Cheerios. Their look and Instagram feed have evolved over the years to keep pace with their target audiences’ aesthetic.
Brands can also utilize their partnership with influencers to create content that can then be re-shared by the brand with attribution. This is a great way to diversify the type of content shared, and doesn’t always feel so self-promoting.
Additionally, with Instagram’s continual expansion of new features, there are some creative ways brands can feature their content. We’re talking about Instagram Reels and Instagram Guides. Both reside in their own section on the brand’s main profile page, however they can also be shared in-feed, as well as to Stories.
- Reels are a great option to use for quick recipes as the short-form videos can be 15 or 30 seconds long, can be paused, and are on a continuous loop.
- Guides would be ideal for sharing a compilation of various posts (like a holiday meal spread or a DIY how to series). If the brand has ever partnered with another food brand, this would be ideal for cross-promotion, as you can easily share saved posts from others in your own guide.
Does your favorite brand use Instagram influencers? What are your favorite food brands to follow and why?
Full disclosure: We’ve conducted influencer marketing campaigns on behalf of Bertolli, Stonyfield and Smithfield.