Millennials are often the target audience of influencer campaigns – and it’s easy to understand why. They consume social media daily (63% of Millennials stay updated on brands through social networks), trust social influencers, and are the demographic that will have the most spending power of any generation by the end of 2018. But, let’s be clear – they’re not all the same (shocker -right?) The…
There are over 270,000 Google results for the search term “marketing to millennials.” This demographic is set to officially become the largest living adult generation in 2019, with population numbers soaring to 73 million. It’s no wonder so many brands are focused on cracking this diverse, evolving segment with over $200 billion in buying power. Beyond Millennials: Influencer Marketing For…
Don’t let influencer fraud devalue your campaign The New York Times article, The Follower Factory further exposed the serious issue of influencer fraud that lurks within the space on Twitter and other platforms, as well. The story outed Devumi, a company with a fake Manhattan address that appears to make its money by generating fake followers for social media celebrities and…
Imagine a matchmaking website, but designed to facilitate connections between brands and influencers. These technology-based solutions, known as influencer platforms, let marketers search influencer databases, automate influencer outreach, and track campaigns. On the surface, influencer marketing platforms sound like a great idea — but brands should think twice before ditching the experience and hands-on management that a professional agency provides….
Buyers are more educated than ever before, and as a result, your shopper marketing strategy needs to be as well. As more prospect interactions occur online, and as more social media gets incorporated into overall marketing strategies, the actual time for sales engagement has shortened. By utilizing social media platforms, you can help to fulfill the touch points of your…
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