As of January 2020, there are over 48,800,000 Google results for the search term “marketing to millennials.” It’s no wonder so many brands are focused on cracking this diverse, evolving segment with over $200 billion in buying power. However, despite all the millennial buzz, the real powerhouses in spending are the older generations. There’s a misconception that influencer marketing is…
Marketing online to parents has gone through big changes over the years, from the OG “mommy blog” to today’s diverse creators. The so-called mommy blog has evolved into a multibillion-dollar industry (is it any wonder, given that U.S. moms control 85% of household purchases, with a spending power of $2.4 trillion), and while today’s parenting audiences are still looking for…
Today’s digitally-savvy consumers are exercising more control over their retail experience than ever before. We want more shopping controls, more convenience, and retailer options like flexible delivery choices — and thanks to mobile devices, the entire shopping landscape has evolved to support how we research and make purchases. As the way we buy goes through changes, so too should your…
Millennials are often the target audience of influencer campaigns – and it’s easy to understand why. They consume social media daily (63% of Millennials stay updated on brands through social networks), trust social influencers, and are the demographic that will have the most spending power of any generation by the end of 2018. But, let’s be clear – they’re not all the same (shocker -right?) The…
Don’t let influencer fraud devalue your campaign The New York Times article, The Follower Factory further exposed the serious issue of influencer fraud that lurks within the space on Twitter and other platforms, as well. The story outed Devumi, a company with a fake Manhattan address that appears to make its money by generating fake followers for social media celebrities and…
Imagine a matchmaking website, but designed to facilitate connections between brands and influencers. These technology-based solutions, known as influencer platforms, let marketers search influencer databases, automate influencer outreach, and track campaigns. On the surface, influencer marketing platforms sound like a great idea — but brands should think twice before ditching the experience and hands-on management that a professional agency provides….
Choosing the right influencer to market your brand can feel like a guessing game. It’s essential you find the influencer who embodies your brand’s values as well as whose following encompasses your ideal audience. Of course all influencers are skilled in creating content that will thoroughly resonate with their followers, but deciding which influencer will do so most successfully is the…
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