Influencer marketing in the consumer space shows no sign of slowing down, but what about business-to-business (B2B)? B2B influencer marketing hasn’t experienced quite the same upward trajectory. However, savvy businesses are starting to realize the power of engaging decision-makers by partnering with opinion leaders and content creators in their industry. B2B influencer marketing comes with a few challenges. Historically, it…
Marketing online to parents has gone through big changes over the years, from the OG “mommy blog” to today’s diverse creators. The so-called mommy blog has evolved into a multibillion-dollar industry (is it any wonder, given that U.S. moms control 85% of household purchases, with a spending power of $2.4 trillion), and while today’s parenting audiences are still looking for…
We work with thousands of influencers every year and love seeing how their content continues to evolve, especially with those creating content about parenting and family life. We’ve rounded up some of our favorite parenting-focused influencers (it was so hard to choose!) who routinely charm us with their beautiful images, stellar engagement, and sponsored content that is so well done…
If you were asked who the best social media creators to hire for an influencer marketing campaign might be, what sort of names come to mind? Do you think of a micro-influencer? Chances are the first personalities you think of are the celebrity-level influencers with follower counts in the millions. After all, the bigger the influencer, the better the chances…
Marketing to parents has come a long way in the last 20 years. The number of platforms currently available for people to write and publish original content is too vast to list, but back in the early 2000’s, blogging-specific resources were a brand new concept. As publication technologies expanded to support audience interest, we began to see options for blogger…
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