New FTC Guidelines Are Good News for Both Brands and Influencers

what are the new FTC guidelines?

It’s always important to stay current with the FTC’s legal requirements for influencer marketing disclosures, and if you haven’t seen them, there have been some updates to their official set of guidelines. Under the recently-added clarifications for how to disclose an endorsement on social media, the FTC says the following: You can’t talk about your experience with a product you…

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B2B Influencer Marketing Podcast with DemandGen Radio

Take a listen to this B2B Influencer Marketing Podcast with Danielle Wiley and David Lewis from DemandGen Radio

Podcast fans, have you checked out DemandGen Radio? Host David Lewis airs a great live show twice a month with thought leaders, authors, and marketing experts from around the world to cover methods and technologies for high-performance marketing. This week his show includes Sway Group CEO Danielle Wiley, in an episode titled Applying B2C Influencer Marketing for B2B. B2B Influencer…

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What is Influencer Marketing? Getting Started for Success

What is influencer marketing?

In today’s highly-connected digital world, consumers are largely tuning out traditional advertising in favor of reviews and recommendations from their social networks. People are constantly sharing advice and information about the brands and trends they’re interested in, and individuals with engaged followings can have a tremendous amount of influence over their audience. This, in a nutshell, is why influencer marketing…

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8 Influencer Marketing Mistakes (and How to Avoid Them!)

what are the most common influencer marketing mistakes?

There’s no doubt about it, partnering with a social media influencer to market your products can be extremely effective. While this is a relatively new form of marketing in the history of advertising, the trend of using influencer campaigns to reach highly targeted audiences shows no signs of slowing down. Followers often become devoted to an influencer’s authenticity, personality, and…

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