During Women’s History Month, an annual recognition of the many women who have made contributions to history, culture, and society, and I found myself thinking about the impact women have…
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Whether you want to connect with moms of young children or moms with older kids heading off to college, the time to develop your back-to-school marketing plan is now. Every…
Certain types of content, by their nature, are time-sensitive – i.e. promotions, holidays, new product launches. That said, producing evergreen content helps brands stay relevant all year round – keeping…
As brands are increasingly turning to influencer-created content to highlight their products and services, it’s easy to see how certain verticals are particularly well-suited for this type of marketing. Beauty,…
Mother’s Day is ranked third in consumer spending, following only the winter holiday and back-to-school shopping seasons. In 2017, the average American spent $124 on their Mother’s Day gift –…
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