For brands looking to take their influencer marketing to the next level, multi-flight programs are an extremely effective way to boost outreach and capture attention. These types of time-spanning programs not only strengthen an audience’s connection to a brand with repeat engagements, they allow brands to quickly calibrate and improve each campaign based on how audiences are reacting. 5 Strategic…
It’s the time of year that you need to be asking yourself the tough questions: Are you going to start to fold the clothes as soon as they get out of the dryer? Did you hit your goals both professionally and personally in 2018? And most importantly: Is your brand’s influencer marketing strategy ready for 2019? Now is the time…
While influencer marketing was once primarily a blog-based industry, there are now multiple platforms available, and many sponsored programs don’t include blog posts at all. Being that we are an influencer marketing agency, our CEO is often asked which platform she recommends most, and she has the same response every time: It depends on your goals. How To Pick A…
Influencers across every social media platform have taken on increased importance as consumers look towards the endorsements of others for what they try and buy. In fact, 88% of consumers trust online reviews as much as personal recommendations. Today’s influencers produce complex marketing campaigns via various forms of media, seamlessly weaving brand messaging into their own opinions and recommendations. No…
If you’ve been thinking that Pinterest is not a top marketing priority for your brand, you might want to think again: over 250 million people use Pinterest every month and 93% of online consumers visiting Pinterest having a clear intent of purchasing products. And while some consumers may feel overwhelmed by branded content on other networks, 78% of Pinners welcome content from brands, with 66% going on…
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