There’s no doubt about it, partnering with a social media influencer to market your products can be extremely effective. While this is a relatively new form of marketing in the history of advertising, the trend of using influencer campaigns to reach highly targeted audiences shows no signs of slowing down. Followers often become devoted to an influencer’s authenticity, personality, and…
If there is one thing that we here at Sway love, it’s our fashion influencers. We’ve compiled a list of eight of our favorite fashion influencers who inspire us every day. Fashion Influencers From The Sway Network 1. @sequinsandsales Amanda is an e-commerce merchandise coordinator and a fashion queen. Her feed is absolutely gorgeous. Amanda highlights affordable fashion and rocks…
Mark your calendars: Sway Group CEO Danielle Wiley will be presenting at the upcoming Social Media Strategies Summit in NYC on October 15-17. Her presentation is titled How Brands & Agencies Can Align for Micro-Influencer Marketing that Brings the Buzz, and in preparation for the event she’s shared some thoughts with SMS Summit producer Breanna Jacobs. A few highlights from…
For today’s families, diversity is the new normal. The so-called nuclear family has evolved into all sorts of different family arrangements and structures. If you’re marketing to the modern family, you’ll definitely miss the mark if you assume they share the same experiences and have the same needs. Consumers want to see brand messaging that reflects their real lives, which…
We love travel influencers. Whether you need tips for planning the perfect vacation or you are just looking for inspiration and beautiful photographs of amazing locations, travel influencers are here for you. These 9 Instagrammers make us want to start packing for our next trip right now. Top Travel Influencers You Need to be Following Now 1. Amber from @global_munchkins…
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