The Sway Blog
Why the LinkedIn Algorithm is Drowning Out Marketing Expertise
On episode 73 of The Art of Sway podcast, CEO of Sway Group Danielle Wiley and Casey Benedict of Maverick […]
Short vs. Long-Term Influencer Partnerships: Beyond the Transactional vs. Transformational Binary
When navigating influencer partnerships, marketing executives often frame the choice as a strict binary: short-term transactional campaigns versus transformational long-term […]
How to Choose the Right Influencer: Understanding the Power of Brand Fit Over Followers
In episode 71 of The Art of Sway podcast, Sway Group Founder Danielle Wiley and Casey Benedict sat down to […]
Reach vs. Brand Awareness: What a $70M Joint Study is Revealing About Today’s Creator Economy
When building out a modern brand awareness campaign, it is incredibly easy to mistake vanity metrics for actual market impact. […]
How We Use Creator Generated Content To Drive Real Retail Velocity & Why We Don’t Guarantee Retail Sales
Every marketer wants a guarantee. But expecting an influencer campaign to single-handedly secure retail shelf velocity is a fundamental misunderstanding […]
Insights from Watching Cannes Lions 2026 from Afar
During Cannes season, LinkedIn feeds inevitably fill up with pictures of rosé, Aperol Spritzes, and glowing recaps from flashy panels. […]
Long Form Content is Making a Comeback in Digital Marketing
Episode 68 of The Art of Sway podcast saw Sway Group founder Danielle Wiley and Casey Benedict break down a […]
Viral Marketing Strategies: The Truth Behind The Guaranteed Virality Myth
Why Guaranteed Viral Marketing Strategies Are a Myth When clients ask us for a campaign with the potential to go […]
Hidden Influencer Marketing Strategies & Why You Should Partner With Experts Early On
When brands and agencies treat influencer marketing as a last-minute tactical add-on rather than a core strategic pillar, campaigns inevitably […]
The Art Of Sway Influencer Marketing Podcast: Highlights from Recent Episodes
On The Art of Sway influencer marketing podcast, Casey and I tackle all of the nitty gritty aspects of influencer […]
The Evolution of Influencer Marketing Agencies: What Big Media is Overlooking
I recently read a LinkedIn post by the president of a large media agency that completely disregarded the history and […]
Why You Should Trust Influencer Marketing Agency Pricing & Stop Using Influencer Pricing Calculators
Influencer marketing agency pricing is a notoriously complex puzzle of specialist rates, influencer platform pricing, and management costs. Even the […]
What Makes an Effective Influencer Brief in 2026: The Complete Framework
The influencer brief is often treated as a administrative afterthought; a dry document filled with hashtags and deadlines. However, in […]
Should You Bring Influencer Marketing In-House? The 3 Operational Challenges
When we started Sway Group 15 years ago, we realized a fundamental truth about influencer marketing: it takes up a […]
Hiring an Influencer Marketing Agency: 9 Questions to Ask Before Hiring
I frequently talk to potential clients who are exhausted by influencer marketing. They have been burned by “flashy” agencies that promise […]