One of the best tricks for running a successful influencer marketing campaign is a relatively simple one: it’s all about the angle. A good content angle not only helps influencers do what they do best, it adds substance and authenticity to what could otherwise be a stale sales message that misses the mark. By investing some effort up front to…
At Sway, there is no better way to celebrate #NationalHighFiveDay (yes, that’s a thing) than giving a big shoutout to FIVE of our brand partners we’ve had the privilege of working with recently. From amplifying messaging around #TheBigGame with Farm Rich to sharing #InMyErgo hacks for ErgoBaby, we love helping our clients engage their audiences with content that truly resonates….
With 326 million active users using Twitter each month, there’s no doubt that the way we consume and share information in real-time has forever changed. Love it or hate it, Twitter has become a bustling feed of our collective cultural consciousness. Traditional celebrity endorsements still have a place in modern marketing, but social platforms, with their rapid-fire word of mouth…
There are plenty of misconceptions in the influencer and content marketing space; speculation and myths seem to run rampant throughout the industry. We generally try and steer clear of the Overly Dramatic Cautionary Tale tone when it comes to sharing advice about strategy, but in this case, we’ve framed some tips within the context of what brands and agencies should…
Looking to make a truly big splash with your marketing in 2019? A high-volume influencer campaign may be the best way to get the word across to your target audience, without the distrust and disinterest that can accompany advertising efforts. High-volume influencer marketing allows brands to reach consumers with content that feels organic and relevant, while also benefiting from the…
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