It can feel increasingly difficult to find common ground these days, which may be one of the reasons animals are so popular on the Internet: who can’t agree that a tiny hedgehog taking a nap is adorable? The fact that there’s now a talent agency solely focused on social media celebrity animals shows how much we enjoy viewing and talking…
It’s pretty clear that we’re passionate about influencer and content marketing. Our favorite internal email of the week is the one highlighting influencer posts that have knocked it out of the park for our clients. So, in celebration of Valentine’s Day, we’re sharing some of the recent influencer content that makes us fall in love with influencer marketing over and…
Quality assurance (QA) can be thought of as the practice of avoiding defects or mistakes, but we prefer this definition: the maintenance of a desired level of quality in a service or product, especially by means of attention to every stage of the process of delivery or production. In other words, a great QA process should ensure a great outcome…
If you’ve never tried influencer marketing before, now is a great time to jump in. A recent study revealed that businesses are making $6.50 for every $1 spent on influencer marketing. And according to McKinsey, “research shows that marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising in categories as diverse as skincare and mobile phones.” As we enter…
Sway Group CEO Danielle Wiley was recently featured on A-Cup, a podcast focused on the backstories of female entrepreneurs. Hosts Tara Laferrara and Kara McCartney interview one inspiring woman each week to discuss the wins and setbacks involved in growing a company, and in this episode, Danielle tells the story of starting Sway Group — and how she strives to…
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