Social media has reshaped the world of ads and brand marketing. Instead of paying for…
Francesca BanducciJune 8, 2022
FROM OUR CEO: Two weeks ago, I sent an email to our team, sharing how…
Francesca BanducciMay 25, 2022
Influencer marketing has become an increasingly mainstream marketing strategy in recent years, featuring a dramatic…
Francesca BanducciMay 18, 2022
Have you heard the joke about how Gen X’s favorite song is “Don’t You Forget…
Francesca BanducciApril 22, 2022
When it comes to reaching target consumers at precisely the right moment to encourage a…
Francesca BanducciApril 4, 2022
Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach…
Francesca BanducciMarch 24, 2022
Successful influencer marketing campaigns can sway opinions, spark conversations, increase brand loyalty, and boost sales.…
Tracie NallFebruary 8, 2022
We have great news for anyone considering TikTok influencer marketing in 2022: thanks to our…
Tracie NallJanuary 24, 2022
Interested in what we think the influencer marketing trends for 2022 will be? After another…
Tracie NallJanuary 21, 2022
For our agency, the new year is starting out with a big reason to celebrate:…
Tracie NallJanuary 11, 2022
Influencer marketing isn’t really a new concept when you consider how celebrity endorsements have been…
Sway GroupJanuary 7, 2022
We’re often asked which is the best social media platform for influencer marketing, and our…
Sway GroupDecember 16, 2021
We are very excited to announce that Sway Group was recently honored with three MarCom…
Tracie NallDecember 13, 2021
In all the ongoing buzz around influencer marketing, few stop to question whether the data…
Tracie NallDecember 3, 2021
For brands who are just starting out with influencer marketing, it can be difficult to…
Tracie NallNovember 17, 2021
Holiday marketing with TikTok influencers just makes sense. In fact, we can definitely expect TikTok…
Tracie NallNovember 8, 2021
Boosting your Black Friday marketing is possible with some strategic influencer marketing. Influencer marketing campaigns…
Tracie NallOctober 27, 2021
Micro influencers have been getting more media attention in recent months, and for good reason.…
Francesca BanducciOctober 15, 2021
While there are a number of factors to consider, choosing the right influencer is crucial…
Francesca BanducciSeptember 10, 2021
Choosing the right influencer for an influencer marketing campaign can seem like a daunting task…
Francesca BanducciAugust 18, 2021
We often hear from businesses who are sold on the idea of influencer marketing but…
Francesca BanducciAugust 12, 2021
High-performing influencer content can and should be extended beyond the original influencer marketing campaign. You…
Tracie NallAugust 3, 2021