Influencer marketing has been around long enough to have proven its worth, but compared to television, radio, and print, it’s still a relatively new marketing practice. In just a few short years influencer marketing went from an edgy Wild West tactic to a critical aspect of most brands’ digital marketing plans. As a result, the conversation around influencer marketing has…

One of the many benefits of using influencer marketing is that when done correctly, it feels like a natural extension of the influencer’s regular content. Rather than being perceived as an ad break, good sponsored content matches the native content of the influencer’s platform. This works because as consumers we’ve largely come to tune out or distrust traditional advertising. We…

We’re very excited to announce that Sway Group is part of the Chief Marketer 200 – the top marketing agencies of 2020. The 2020 Chief Marketer 200 (CM200) is the world’s only editorial listing of best-in-class brand engagement and activation agencies, covering a wide range of agency categories. Winners were selected based on several criteria including: insightful client testimonials; outstanding…