So you’re a brand who decided to partner with a big-name social media influencer who’s now embroiled in a giant scandal and Twitter is blowing up with outrage expressed in admittedly hilarious memes — what to do? Is there a hashtag for this kind of complicated PR nightmare? (#TooStressedToBeBlessed?) Ah, the perils of modern marketing. Influencer Olivia Jade Giannulli, 19,…
Consumers — especially millennials and Gen Z — are increasingly weighing brand values into their purchasing decisions. In a recent study conducted by Wakefield Research, these so-called “corpsumers” represent one in three Americans, and they’re interested in more than product features, attributes, and price. They care about the brands they’re buying from, and what values these brands represent. These…
In June of 2018, Unilever called for a crackdown on “poor practices such as fake followers, bots, fraud or dishonest business models” in the influencer marketing industry, driving a frenzy of media attention on the topic. Influencer fraud has been a hot news item ever since, and it’s something we’re frequently asked about. The truth is, if you are active…
The business of influencer marketing is estimated to reach a whopping $10 billion by 2020, and more marketers than ever seem ready to jump on board. In fact, a recent survey from the ANA (Association of National Advertisers) revealed that 75 percent of advertisers are currently using influencer marketing, with 43 percent planning to increase their spend on it in…
It can feel increasingly difficult to find common ground these days, which may be one of the reasons animals are so popular on the Internet: who can’t agree that a tiny hedgehog taking a nap is adorable? The fact that there’s now a talent agency solely focused on social media celebrity animals shows how much we enjoy viewing and talking…
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