This past weekend, I ran a legendary race called the Dipsea. It’s just over seven miles of treacherous trails, going from the center of my adopted hometown of Mill Valley to the blue oceanside of Stinson Beach. The first mile alone includes 700 uneven stairs built into the mountains. Training for a race like this and incorporating strenuous exercise into my…
The Instagram Creator Account feature is being rolled out as an option for all users. Access is not yet universal, but it appears to be available to users with over 10,000 followers who have their accounts linked to a Facebook business page. According to Instagram, the Creator Account includes “features that make it easier to control your online presence, understand…
Twitter now has a whopping 126 million daily active users, which means roughly 39 percent of Twitter’s monthly active users are on the app every day. The potential for connection is massive — but so is the possibility of failing to get noticed. For brands looking to spark true engagement on this bustling social platform, it’s important to make every…
The term micro-influencer has been gaining a lot of traction recently, and for good reason: this category of social media users has an ability to connect with audiences that can far exceed their more popular peers. Brands who are looking to make a big impact should be working with these smaller stars — because millions of followers don’t necessarily mean…
The influencer marketing industry is showing no signs of slowing down as businesses of all sizes continue to see results from this highly effective strategy. With consumer distrust on the rise, audiences are seeking more authentic content like reviews, peer recommendations, and brand transparency. Influencers provide compelling, credible images and stories that resonate with today’s consumers, on the wide-reaching social…
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