Running the Dipsea and Finding My Strength

This past weekend, I ran a legendary race called the Dipsea. It’s just over seven miles of treacherous trails, going from the center of my adopted hometown of Mill Valley to the blue oceanside of Stinson Beach. The first mile alone includes 700 uneven stairs built into the mountains. Training for a race like this and incorporating strenuous exercise into my…

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Instagram Creator Account: Great for Influencers (But We Still Say Wait)

creator account

The Instagram Creator Account feature is being rolled out as an option for all users. Access is not yet universal, but it appears to be available to users with over 10,000 followers who have their accounts linked to a Facebook business page. According to Instagram, the Creator Account includes “features that make it easier to control your online presence, understand…

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Influencer “Ripple Effect” Can Be the Best Part of a Campaign

influencer ripple effect

The influencer marketing industry is showing no signs of slowing down as businesses of all sizes continue to see results from this highly effective strategy. With consumer distrust on the rise, audiences are seeking more authentic content like reviews, peer recommendations, and brand transparency. Influencers provide compelling, credible images and stories that resonate with today’s consumers, on the wide-reaching social…

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