Swayzine Leading through Tragedy and Trauma Two weeks ago, I sent an email to our team, sharing how distraught my partners…Jennifer LarsenMay 25, 2022
Sway Group How to Use Influencer Marketing to Grow Your Brand Influencer marketing has become an increasingly mainstream marketing strategy in recent years, featuring a dramatic…Jennifer LarsenMay 18, 2022
Digital Advertising Marketing to Gen X: How Brands Can (Finally!) Get it Right Have you heard the joke about how Gen X’s favorite song is “Don’t You Forget…Jennifer LarsenApril 22, 2022
Social Media Marketing Boost Brand Sales with Social Commerce Influencer Campaigns When it comes to reaching target consumers at precisely the right moment to encourage a…Jennifer LarsenApril 4, 2022
Find InfluencersInfluencer MarketingSocial Media Marketing Macro Influencers: Everything to Know About Hiring High-Profile Creators Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach…Jennifer LarsenMarch 24, 2022
Influencer Marketing Successful Influencer Campaigns: 5 Best-Practice Tips Successful influencer marketing campaigns can sway opinions, spark conversations, increase brand loyalty, and boost sales.…Tracie NallFebruary 8, 2022
Influencer MarketingSocial Media Marketing CreatorIQ’s TikTok Partnership is Good News for Sway Group Clients We have great news for anyone considering TikTok influencer marketing in 2022: thanks to our…Tracie NallJanuary 24, 2022
Influencer Marketing Influencer Marketing Trends for 2022 Interested in what we think the influencer marketing trends for 2022 will be? After another…Tracie NallJanuary 21, 2022
Sway Group How Accurate Were Our 2021 Influencer Marketing Predictions? As you can see if you take a peek at our company values, we’re all…Tracie NallJanuary 12, 2022
Sway Group Sway Group Wins Top Marketing Agency of 2022 Award For our agency, the new year is starting out with a big reason to celebrate:…Tracie NallJanuary 11, 2022
Influencer Marketing 4 Ways Social Influencers Are More Influential Than Celebrities Influencer marketing isn’t really a new concept when you consider how celebrity endorsements have been…Sway GroupJanuary 7, 2022
Influencer MarketingSocial Media Marketing Which is the Best Social Media Platform for Influencer Marketing? We’re often asked which is the best social media platform for influencer marketing, and our…Sway GroupDecember 16, 2021
Sway Group Sway Group Wins 3 MarCom Awards for Influencer Campaigns We are very excited to announce that Sway Group was recently honored with three MarCom…Tracie NallDecember 13, 2021
Influencer MarketingSocial Media Marketing Data Integrity in Influencer Marketing: Can You Count on Your Campaign Metrics? In all the ongoing buzz around influencer marketing, few stop to question whether the data…Tracie NallDecember 3, 2021
Influencer Marketing How Much Does an Influencer Campaign Cost? For brands who are just starting out with influencer marketing, it can be difficult to…Tracie NallNovember 17, 2021
Influencer MarketingSocial Media Marketing Holiday Marketing with TikTok Influencers Holiday marketing with TikTok influencers just makes sense. In fact, we can definitely expect TikTok…Tracie NallNovember 8, 2021
Influencer Marketing How To Boost Black Friday Marketing with Influencers Boosting your Black Friday marketing is possible with some strategic influencer marketing. Influencer marketing campaigns…Tracie NallOctober 27, 2021
Find InfluencersInfluencer Marketing Micro Influencers on Instagram: A ‘Sweet Spot’ Combo for Success Micro influencers have been getting more media attention in recent months, and for good reason.…Francesca BanducciOctober 15, 2021
Sway Group Sway Group’s Influencer Network: What We Do Differently While there are a number of factors to consider, choosing the right influencer is crucial…Francesca BanducciSeptember 10, 2021
Find InfluencersInfluencer Marketing Choosing the Right Influencer For Your Brand: 5 Key Factors for Success Choosing the right influencer for an influencer marketing campaign can seem like a daunting task…Francesca BanducciAugust 18, 2021
Influencer Marketing Influencer Marketing Tips for Working with Content Creators We often hear from businesses who are sold on the idea of influencer marketing but…Francesca BanducciAugust 12, 2021
Influencer Marketing Get More From Your Influencer Marketing: The Secret For Extending Campaign ROI High-performing influencer content can and should be extended beyond the original influencer marketing campaign. You…Tracie NallAugust 3, 2021
Influencer Marketing Influencer Marketing for Every Generation, From Gen Z to Boomers When you think of which social media audiences are most receptive to influencer marketing, what…Tracie NallJuly 12, 2021
Influencer Marketing TikTok Influencer Marketing: 5 Expert Tips for Success “We need to figure out TikTok influencer marketing.” More and more brands seem to be…Francesca BanducciJune 16, 2021