At Sway Group, we’ve been all about influencer and content marketing since our inception. As the industry grows, we are thrilled to see so many brands engaging influencers as part…
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Instagram’s Ever-Changing and Evolving Aesthetics When you hear the term “Instagram aesthetics,” a certain visual theme is likely to come to mind — most likely reminiscent of what you…
We often hear from brands who are sold on the idea of influencer marketing but aren’t sure where to begin. How do you find the right people? Which social mixes…
Millennials are often the target audience of influencer campaigns – and it’s easy to understand why. They consume social media daily (63% of Millennials stay updated on brands through social networks), trust social influencers, and…
The use of key influencers to drive awareness and spark engagement has become an integral part of almost every modern marketing strategy, but for many brands, even the most successful…
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