8 Influencer Marketing Mistakes (and How to Avoid Them!)

what are the most common influencer marketing mistakes?

There’s no doubt about it, partnering with a social media influencer to market your products can be extremely effective. While this is a relatively new form of marketing in the history of advertising, the trend of using influencer campaigns to reach highly targeted audiences shows no signs of slowing down. Followers often become devoted to an influencer’s authenticity, personality, and…

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8 Fashion Influencers From The Sway Network

fashion influencers we love

If there is one thing that we here at Sway love, it’s our fashion influencers. We’ve compiled a list of eight of our favorite fashion influencers who inspire us every day. Fashion Influencers From The Sway Network 1. @sequinsandsales Amanda is an e-commerce merchandise coordinator and a fashion queen. Her feed is absolutely gorgeous. Amanda highlights affordable fashion and rocks…

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Gearing Up for SMS Summit: A Few Minutes with Sway CEO Danielle Wiley

Danielle Wiley will be presenting at the SMS Summit

Mark your calendars: Sway Group CEO Danielle Wiley will be presenting at the upcoming Social Media Strategies Summit in NYC on October 15-17. Her presentation is titled How Brands & Agencies Can Align for Micro-Influencer Marketing that Brings the Buzz, and in preparation for the event she’s shared some thoughts with SMS Summit producer Breanna Jacobs. A few highlights from…

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