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How 15 Agencies Are Preparing Now For Successful Holiday Campaigns
October 14, 2024
As top agency professionals know, last-minute holiday promotion strategies often lead to rushed execution, higher advertising costs, difficulty coordinating across...
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How To Keep B2B Outreach From Being Spammy
October 14, 2024
B2B buyers tend to tune out the noise of pesky marketing efforts, preferring more respectful and tailored approaches from vendors...
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Adaptability, Talent, and Trust: How 30 Agency Leaders Stay Ahead of the Curve
September 24, 2024
Running a successful agency in today’s dynamic business landscape requires more than just industry expertise—it demands adaptability, innovation, and a...
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Trademarks, drinks and podcasts: How viral creators like ‘Hawk Tuah Girl’ stretch their 15 minutes of fame
September 23, 2024
The creator economy is booming with brands chasing viral trends to monetize cultural moments online. In response, creators behind those...
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15 Exciting Trends That Are Impacting B2B Digital Marketing In 2024
September 13, 2024
Cutting-edge technologies and innovative strategies are redefining how businesses connect and engage with each other. The B2B marketing space, in...
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The Evolution of Influencer Marketing: From PR to Revenue Driver
September 4, 2024
Learn how influencer strategies can move beyond awareness and reach, driving real results for your business. Danielle shares her insights...
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17 Ways To Overcome ‘Digital Marketing Fatigue’ Among B2B Consumers
August 19, 2024
Online consumers across the board have grown increasingly savvy to traditional digital marketing strategies, a heightened awareness that has led...
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How To Leverage Branded Social Media Collaborations For Co-Marketing
August 5, 2024
As social media platforms continue to rapidly evolve, several have introduced innovative collaboration tools that are transforming how brands interact...
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Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad market
July 23, 2024
With President Biden dropping out and quickly backing Vice President Kamala Harris for the nomination ahead of the Democratic National...
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20 Mistakes Brands Make When They Go Viral For Negative Reasons
July 18, 2024
When negative stories go viral on social media, brands that fail to thoughtfully react risk losing trust, reputation and sales....
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Influence Global Podcast Episode
July 10, 2024
Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. Prior to founding...
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Beyond Likes: 5 Ways To Know Your Influencer Campaign Is Effective
July 9, 2024
Over recent years, influencer marketing has become an increasingly common strategy for brands looking to expand their reach and engagement....
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Queer creators struggle as brands pass up Pride deals
June 27, 2024
At the end of May, Kate Austin, a creator who makes LGBTQIA+ lifestyle content for more than 273,000 followers, was...
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CHANEL UNDER SCRUTINY FOR BETHENNY FRANKEL VIRAL SOCIAL POSTS—WHAT BRANDS CAN LEARN
May 29, 2024
After “Real Housewife” and Skinnygirl Cocktails Founder Bethenny Frankel made headlines for being turned away from a Chanel store in...
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17 Expert Insights Into The Rise Of AI Influencers
May 29, 2024
Traditionally, many companies have used an illustrated or animated “spokesperson” or corporate mascot as the face of their brand—think Tony...
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Marketing Briefing: Brands collaborate on influencer marketing with an eye on ‘community infiltration,’ finding fee savings
May 21, 2024
When a food influencer creates something new, it’s likely that the influencer will use more than one brand. Case in...
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15 Agency Leaders On The Important Business Functions They Outsource
May 20, 2024
Most marketing and advertising agencies depend on team members with specialized skills in specific practice areas to do a large...
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Marketers focus on competitive analysis to grow their influencer marketing strategies
May 14, 2024
As influencer marketing continues to mature and marketers increase ad budgets for this category, there’s more effort than ever to...
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Agency Leaders Reveal The Traits That Make Their Workplaces Attractive
May 7, 2024
Agencies can showcase specific attributes of their workplace’s internal operations to create a professional identity that will resonate with the...
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Why Your TikTok App Will Probably Be Taken Away
May 2, 2024
The premise of TikTok has always been deceptively simple. What if you boiled the internet down to just the viral...
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5 Big Influencer Marketing Myths Busted: Navigating Risk In 2024
April 25, 2024
Influencer marketing is playing an increasingly critical role for brands aiming to boost their visibility and connect with their target...
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15 Emerging Social Media Trends To Leverage In Influencer Marketing
April 22, 2024
For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing...
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Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns
April 9, 2024
Marketers are looking to mitigate potential risks of influencer marketing by working with more brand ambassadors this year.
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18 Signs It’s Time To Find An Agency Partner, Not More In-House Talent
April 4, 2024
It’s not uncommon for businesses of all sizes to utilize the services of outside agencies thanks to the flexibility, industry...
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Matching Influencer Tiers With Your Brand Goals: A Guide For TikTok And Instagram
April 4, 2024
In 2024, the stakes in influencer marketing have never been higher. Success now demands more than just teaming up with...
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Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself
March 26, 2024
As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice. Influencer...
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Transforming business culture with strengths-based strategies
March 25, 2024
The way we run businesses and organize our teams is going through a massive shake-up, pushing old rules and routines...
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How To Enhance Timeless PR Tactics With Modern Technology
March 19, 2024
Although the digital age has brought forth innovative tools and trends, certain “old-fashioned” public relations strategies have stood the test...
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13 ways small businesses can work smarter to build brand loyalty
March 14, 2024
It may seem like an uphill battle when you are just starting out in business, underfunded and/or understaffed. But the...
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Marketing Briefing: Renewed call to ban TikTok could push creators, ad dollars to YouTube Shorts and Instagram — which may hurt creators
March 12, 2024
An uncertain future is nothing new for TikTok. Over the last few years, there have been multiple calls for TikTok to be banned in...
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How To Refresh 17 Tried-And-True Marketing Strategies For Gen-Z
March 11, 2024
Successful marketing strategies of the past are continually being reimagined and tailored to resonate with new generations. As Gen-Z emerges...
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TikTok is going longform — marketers aren’t
March 7, 2024
TikTok threw more weight behind long-form content when it announced on Tuesday that its revised creator fund — which pays creators for...
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18 Of The Best Ways For Agencies To Create A Functional Knowledge Bank
February 26, 2024
As the saying goes, you don’t know what you don’t know. In a marketing, advertising or public relations agency, there...
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How Marketers Can Build Strong Relationships With Sales Teams
February 20, 2024
Marketing and sales teams often face challenges in collaborating because they operate with distinct objectives and strategies. Marketers focus on...
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Choosing The Right Influencer Agency: 5 Key Questions To Ask
February 20, 2024
The rise of influencer marketing has been nothing short of a revolution. Influencers are now much more than just social...
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How To Deal With An Agency Client Who Goes MIA Mid-Project
February 19, 2024
A client disappearing in the middle of a project not only disrupts their agency team’s momentum, but can also cause...
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Affiliate Marketing And Influencers: Redefining Brand Engagement In 2024
February 19, 2024
The landscape of influencer marketing is embracing an exciting and highly effective shift toward affiliate marketing as a strategic influencer...
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Creating a better workplace: 20 ways to leverage innovative technology
February 19, 2024
An exceptional workplace experience should be at the top of many companies’ lists when it comes to attracting and retaining...
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16 ways to create engaging advertising and attract new customers
February 19, 2024
In today’s tight economy, consumers and business owners alike are taking a closer look at their spending habits and evaluating...
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As influencer marketing RFPs mature, measurement, attribution and emerging trend strategies come into focus
January 24, 2024
Brands’ influencer marketing requests for proposals (RFPs) are zeroing in on measurement and attribution as well as how influencer agencies...
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19 B2B marketing trends to enhance your 2024 business prospects
January 24, 2024
With the landscape of B2B marketing changing at a rapid pace, creative content leaders and teams need to stay ahead...
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15 Affordable Ways Brands Can Capitalize On The Super Bowl
January 24, 2024
But how can a brand without the deep pockets of a large, multinational corporation capitalize on the Super Bowl for...
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How To Harness AI For Influencer Marketing
January 3, 2024
Whether or not we’re collectively ready to embrace it, artificial intelligence is revolutionizing the way brands interact with their audiences....
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How To Improve Remote And Hybrid Collaboration For Agency Teams
December 27, 2023
Agencies, often early adopters of technology and tools that enable innovative new business practices, had already begun to embrace remote...
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20 ways to boost your brand’s credibility in the marketplace
December 13, 2023
Whether you’re building a small, medium, or large business, developing a credible company reputation that potential clients and customers can...
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‘DCOM’ nostalgia sweeps millennial pop culture
December 13, 2023
A nostalgic love for Disney Channel Original Movies has led to people rediscovering and celebrating their favorite stories and stars.
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6 Influencer Marketing Trends To Watch In 2024
December 6, 2023
As we inch closer to 2024, the influencer marketing landscape is brimming with potential for significant shifts and innovations. Influencer...
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5 Reasons To Partner With Influencers For Charity Campaigns
November 13, 2023
As you’ve likely noticed, influencers have become invaluable allies for brands. But they’re capable of doing more than just promoting...
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