What We Do
Traditional Influencer Campaigns
This has comprised the core of our offerings since day one! These standard programs allow you to work with creators of any size (from nano to celebrity). Choose your creators from a vetted list and review, edit, and approve the content before it goes live. Traditional Influencer Campaigns start at $50,000.
Massive Sway
Created in 2023 after lots of demand from our clients, Massive Sway provides you with more content for your dollar. We do this by using primarily nano influencers and by removing touchpoints such as creator approval (we do that work for you!) and pre-launch content review. Massive Sway Campaigns start at $15,000.
Creator-Generated Content (CGC)
CGC is an affordable way to secure a high volume of content without a high expense. In this type of campaign, the influencers do NOT post on their feed, so you don't have to pay for exclusivity, usage, or reach. This is ideal for performance-based campaigns or for new brands that need lots of content for their social feeds and website. CGC Programs start at $15,000.
User-Generated Content (UGC)
Want lots of content from your actual customers? UGC is the way to go. This is our lowest-cost content option, with programs as low as $5,000.
White-Labeled Influencer Activations
Sway Group can serve as a white-label influencer partner for your agency, allowing you to focus on your business while outsourcing your influencer work to us.
Influencer Administration
Handling sponsored content internally but need a hand with the admin? Let Sway Group help! We can provide back-office support for contracts, payments, and metrics. Influencer administration is priced on a custom basis, depending on your brand's individual needs.
Social Media Management
Let Sway Group help with the day-to-day community management of your social media feeds. Services include daily posting, trend spotting, paid social, and analytics.