Danielle Wiley

Danielle Wiley founded Sway Group in 2011 to professionalize, streamline, and scale the way influencers connect with brands. She and her team have grown Sway Group into a full-service influencer marketing agency focusing on such key verticals as parenting, food, beauty and lifestyle.

With nearly 25 years of industry experience, Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. Thanks to her expertise, she is a contributor on Influencer/Social Media Trends with Forbes.com and sought after for expert commentary in publications such as Ad Age, PR Daily, MediaPost, and Digiday. Danielle is a frequent speaker at media and influencer events, including the Social Media Strategies Summit, Mediapost D2C Brand Summit, and forums hosted by the Association of National Advertisers (ANA), and the American Marketing Association (AMA).

Danielle's Newsletter

Lia Haberman

Lia Haberman is a marketing consultant for brands including AT&T, Robert Half, Riot Games, Viral Nation and more. Lia is an instructor of Influencer Marketing and Social Media Marketing at UCLA Extension, and writes a weekly Creator Economy newsletter called ICYMI (In Case You Missed It) to help over 21K industry pros stay up to date on platform news, social trends and brand campaigns. Her favorite influencer campaign activities are a toss-up between a baby goat yoga class as part of Athleta’s Up for Anything campaign and a live gif interview with Jennifer Lawrence during a Lionsgate publicity tour for Hunger Games.

Lia's Newsletter

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Where Influence Meets Inspiration

This is The Art of Sway, a podcast that goes beyond the surface to explore the power of influence through a wide range of topics from leadership to culture to personal growth. Join host Danielle Wiley as she sparks candid conversations with industry insiders and influential tastemakers to uncover how influence impacts our work, our lifestyles, and the choices we make.

The Art of Sway

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Episode 1: Will TikTok’s “Boost” Turn Your Phone Sideways?

In this week’s episode of The Art of Sway and ICYMI, Danielle and Lia bring…

Episode 49: Caroline Dettman: Pioneering Gender Equality in Modern Marketing

Caroline Dettman In this episode of The Art of Sway, host Danielle Wiley sits down…

Episode 48: Field to Feed: Ali Cox on Amplifying Agri-Stories in the Digital Realm

Ali Cox Ever found yourself scrolling through TikTok while waiting for your DoorDash order? It's…

Episode 47: Work-Life Balance and Fair Pay: Lessons from Jessy Grossman of WIIM

Jessy Grossman How can breaking the silence on pay rates foster better outcomes in influencer…

Episode 46: The Hidden Power of Personality: ‘Brand Whisperer’ Naomi Gora’s Explosive Approach to Brand Building

Naomi Gora Have you ever taken a personality test? Whether you’re a Myers-Briggs INFJ or…

Episode 45: Reebok’s Renaissance: Connor Altier on Brand Influence and Responsibility

Connor Altier The rising trend of 'deadstocking'—hoarding unworn sneakers as trophies—poses a unique challenge in…

Episode 44: ‘Momfluenced’ Sara Petersen Unpacks Motherhood in the Influencer Age: Myths, Roles, and Realities

Sara Petersen In this Art of Sway episode, host Danielle Wiley and guest Sara Petersen…

Episode 43: Cooking Up Success: Navigating the Evolving World of Food Media with Sally from Ekus Group

Sally Ekus Get ready for a fascinating behind-the-scenes look at the world of cookbook publishing,…

Episode 42: Beyond the Game & ‘Gram: Brandon Saho Talks Mental Wellness in Influencer Cultures and Sports

Brandon Saho Get ready for another impactful Art of Sway episode, where the influence of…

Episode 41: The Remote Revolution: Grammarly’s Erica Alioto on Modern Leadership and Communication

Erica Galos Alioto In this episode, host Danielle Wiley and her guest Erica Alioto, Global…

Episode 40: Crossroads and Corner Bookstores – Meagan Francis Goes Beyond ‘The Mom Hour’

Meagan Francis Join Meagan Francis, The Mom Hour podcast host and entrepreneur, as she takes…

Episode 39: The Making Co Revolution: Championing Small Creators and Diverse Voices with Jen Joyce

Jen Joyce Want to know more about the intersection of social media and creativity in…