Press + Awards
Small Brands, Micro-Influencers: How To Partner For Holiday Campaigns
September 11, 2026
It’s No Fluke: Why Oddly Specific Requests Are On The Rise
February 25, 2025
Danielle Wiley, CEO of Sway Group talks Agency Leadership: Finding Mentors, Building Teams, and Staying Independent in a Consolidated Market
November 14, 2024
Step into the world of influencer marketing with Danielle Wiley, a pioneering force who transformed her passion for digital content...
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How To Make The Most Of A QR Code In A Multichannel Marketing Strategy
November 13, 2024
First invented for use in industrial applications in Japan in the early 1990s, QR codes were being widely used by...
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How Independent Agency Sway Group Champions Humanity and Diversity in Influencer Marketing
November 12, 2024
We chatted with Sway Group CEO & Founder Danielle Wiley about the importance of diverse voices in influencer marketing, how...
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Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics
November 4, 2024
Ahead of the upcoming presidential election, brands have pushed for influencers to be apolitical as well as planned “dark periods” where they’ll pause influencer...
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Holiday Season 2024: Influencer Marketing Tips And Advice
October 31, 2024
As the 2024 holiday season approaches, brands are preparing for one of the busiest—and most profitable—times of the year. Influencer...
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What Is Influencer Marketing & Is it Safe for Healthcare?
October 31, 2024
Can healthcare organizations leverage influencer marketing to authentically connect with high-value patients and referring doctors, while staying compliant and brand...
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