When negative stories go viral on social media, brands that fail to thoughtfully react risk losing trust, reputation and sales....

Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. Prior to founding...

After “Real Housewife” and Skinnygirl Cocktails Founder Bethenny Frankel made headlines for being turned away from a Chanel store in...

Traditionally, many companies have used an illustrated or animated “spokesperson” or corporate mascot as the face of their brand—think Tony...

As influencer marketing continues to mature and marketers increase ad budgets for this category, there’s more effort than ever to...

Agencies can showcase specific attributes of their workplace’s internal operations to create a professional identity that will resonate with the...

For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing...

Marketers are looking to mitigate potential risks of influencer marketing by working with more brand ambassadors this year.

As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice. Influencer...

The way we run businesses and organize our teams is going through a massive shake-up, pushing old rules and routines...

An uncertain future is nothing new for TikTok. Over the last few years, there have been multiple calls for TikTok to be banned in...

Successful marketing strategies of the past are continually being reimagined and tailored to resonate with new generations. As Gen-Z emerges...

Marketing and sales teams often face challenges in collaborating because they operate with distinct objectives and strategies. Marketers focus on...

The rise of influencer marketing has been nothing short of a revolution. Influencers are now much more than just social...

An exceptional workplace experience should be at the top of many companies’ lists when it comes to attracting and retaining...

In today’s tight economy, consumers and business owners alike are taking a closer look at their spending habits and evaluating...

But how can a brand without the deep pockets of a large, multinational corporation capitalize on the Super Bowl for...

Whether or not we’re collectively ready to embrace it, artificial intelligence is revolutionizing the way brands interact with their audiences....

A nostalgic love for Disney Channel Original Movies has led to people rediscovering and celebrating their favorite stories and stars.

As we inch closer to 2024, the influencer marketing landscape is brimming with potential for significant shifts and innovations. Influencer...

As influencer marketing grows in popularity, and marketers spend more time vetting potential influencer partnerships, some agencies and influencer marketing...

Influencer collaborations have become a cornerstone for brands wanting to build visibility and consumer engagement. As the holiday season looms,...

15 Forbes Agency Council members share tips e-commerce sellers can use to capitalize on seasonal products and maximize sales. From understanding customer...

Another ripple effect of influencer marketing continuing to mature: Marketers are spending more time vetting potential influencers and creators before...