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What is a full-service influencer marketing agency?
A full-service agency will evaluate your brand and business needs, key performance indicators (KPIs), and develop a strategic, results-driven influencer marketing campaign based on your target consumer mindset. At Sway Group, we help manage everything from finding the right influencers to making sure the content creation is on point. We also handle all influencer communications, campaign management, analysis and reporting, and quality assurance.
What is the benefit of working with an influencer marketing agency vs a platform?
The main benefit of working with an influencer marketing agency vs. an influencer marketing platform is that agencies facilitate the partnership — they handle all the ins and outs of the campaign. Their strategic guidance streamlines the influencer marketing campaign process and ensures that all content is mapped directly to brand KPIs. In comparison, an influencer marketing platform leaves you on your own to discover, connect with, and hire influencers — not to mention managing the entire influencer marketing campaign, including data analysis and reporting.
How much does an influencer marketing campaign cost at Sway Group?
Sway Group influencer marketing campaign costs start between $50,000 and $75,000 (which includes guaranteed social metric minimums). Our pricing and offerings are highly customizable and scalable based on client strategies and brand goals.
How does Sway Group find influencers for marketing campaigns?
Sway Group connects brands with influencers from our constantly-growing network of over 30K authenticated content creators. Our diverse network spans a great variety of social platforms, content niches, geographies, and demographics. While our network is large and well-vetted, we’re not limited to our own creators — if we can’t find an in-network influencer who is the perfect fit,, our Influencer Management team will recruit social media influencers outside of our network to join your campaign.
How is Sway Group different from other digital advertising services?
We are digital content experts who use our audience-engaging capabilities to develop successful paid social and programmatic strategies specialized to each brand client’s individual needs. Cookie cutter, one-size-fits-all campaigns have no place at our agency: our deep understanding of the kinds of content that generate specific KPIs means that we know how to create and deploy the most effective ads. We know how to get the right content in front of the right people — at the right time and place.