Welcome to Sway Group, your partner for full-service influencer marketing that delivers guaranteed results.
Established in 2011, we’ve honed our expertise to connect you with the perfect storytellers from our diverse network of 45,000+ creators. We offer end-to-end services, from influencer discovery to full campaign management, all backed by data-driven strategies and full compliance with industry standards.
Our agile approach ensures that your brand stays ahead in an ever-changing digital landscape. In other words, when you work with us you don’t have to stay current with every social trend, platform change, and influencer communication — we handle all the details so you can stay focused on the big picture.
Trusted partner of brands you know:
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Travel and Hospitality
Quick Serve Restaurant
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Why Clients Love Us
Clients love working with us because we simplify the complex world of influencer marketing. Our Sway Proof technology streamlines the content creation process, allowing for seamless campaign management from our network of over 45,000 creators. We offer the complete package: from influencer discovery and exceptional content strategies to rigorous quality control and full compliance with industry regulations every step of the way. With the added bonus of strategic platform advertising, we not only increase your brand’s social visibility but also guarantee your results.
Why We’re Different
Discover The Art of Sway: Your New Must-Listen Podcast
Want to know more about the unseen forces that shape our lives? Embrace the world of influence with The Art of Sway podcast. Hosted by Sway Group CEO Danielle Wiley, this groundbreaking series explores the mechanics of influence, touching on everything from leadership strategies to cultural shifts and personal growth. Listen in each week as Danielle engages in fascinating discussions with industry experts and trendsetters, revealing how influence shapes our decisions, our work, and even our daily lives.
All the influencer agency claims in the world don’t mean a thing without the work to back it up. You don’t have to take our word for it that we’re good at what we do — come take a look at what our clients are saying about us, as well as some of the campaigns we’ve worked on over the years.
”I value the Sway Group as a critical extension of my small and mighty communications team. We would never be able to engage influencers in such an organized, effective and efficient way without their help. Aside from their professionalism and punctuality, they are just fun to work with! I look forward to kicking off each new campaign!
Sarah FindleCommunications Manager (Coleman)
”On the work that Sway Group does for us, the engagements are 3x what we do ourselves. We are delighted to have them as a partner. They have upped our game. They make us smart.
Dwyer WilliamsCEO of Michigan Dairy
”Sway Group is without a doubt as great as marketing partners come. Account management is superb, its people top-notch, and its ability to source greater brand partners that amplify authentic connections is unparalleled.
Robert OzeroffSenior Digital Marketing Specialist at Premera
”Sway Group is organized, reliable, and a joy to work with! They are leading experts in influencer marketing and have helped us launch new products, drive brand awareness, and execute quick-turn, high-profile activations in less than a week. They are great partners and as top-notch as it gets.
Jaime HaydenPublic Relations Program Manager | Communications & Community Relations | Golden 1 Credit Union