Mark your calendars: Sway Group CEO Danielle Wiley will be presenting at the upcoming Social Media Strategies Summit in NYC on October 15-17. Her presentation is titled How Brands & Agencies Can Align for Micro-Influencer Marketing that Brings the Buzz, and in preparation for the event she’s shared some thoughts with SMS Summit producer Breanna Jacobs. A few highlights from…
For today’s families, diversity is the new normal. The so-called nuclear family has evolved into all sorts of different family arrangements and structures. If you’re marketing to the modern family, you’ll definitely miss the mark if you assume they share the same experiences and have the same needs. Consumers want to see brand messaging that reflects their real lives, which…
Influencer marketing in the consumer space shows no sign of slowing down, but what about business-to-business (B2B)? B2B influencer marketing hasn’t experienced quite the same upward trajectory. However, savvy businesses are starting to realize the power of engaging decision-makers by partnering with opinion leaders and content creators in their industry. B2B influencer marketing comes with a few challenges. Historically, it…
Marketing to parents has come a long way in the last 20 years. The number of platforms currently available for people to write and publish original content is too vast to list, but back in the early 2000’s, blogging-specific resources were a brand new concept. As publication technologies expanded to support audience interest, we began to see options for blogger…
If there’s a topic that attracts nearly as much buzz as influencer marketing, it’s user-generated content (UGC). In a nutshell, UGC is any content related to a brand that’s voluntarily produced by its customers — for instance, GoPro’s amazing collection of visual content shared by loyal camera owners. UGC provides credible word-of-mouth recommendations that consumers respond to. In fact, 60%…
“Content marketing” is a buzzword-sounding term that unfortunately is being used interchangeably with influencer marketing, native advertising and audience-centric marketing. At Sway Group, we’re often asked what content marketing is all about. In a nutshell, content marketing is the art and science of creating and sharing valuable free materials for a specific audience. While it’s wildly popular today, content marketing…
The Instagram Creator Account feature is being rolled out as an option for all users. Access is not yet universal, but it appears to be available to users with over 10,000 followers who have their accounts linked to a Facebook business page. According to Instagram, the Creator Account includes “features that make it easier to control your online presence, understand…
Twitter now has a whopping 126 million daily active users, which means roughly 39 percent of Twitter’s monthly active users are on the app every day. The potential for connection is massive — but so is the possibility of failing to get noticed. For brands looking to spark true engagement on this bustling social platform, it’s important to make every…
The influencer marketing industry is showing no signs of slowing down as businesses of all sizes continue to see results from this highly effective strategy. With consumer distrust on the rise, audiences are seeking more authentic content like reviews, peer recommendations, and brand transparency. Influencers provide compelling, credible images and stories that resonate with today’s consumers, on the wide-reaching social…
Overwhelmed by the amount of advice online for digital marketing? We get it: there’s a tsunami of information out there, and it can be tough to figure out what’s actually relevant for your business goals. Influencer marketing is often presented as a standalone tactic, but it’s most effective when integrated within a larger digital toolbox. In order to get the…
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