While influencer marketing was once primarily a blog-based industry, there are now plenty of social platforms available, and many sponsored programs don’t include blog posts at all. We’re often asked which social platform is best for an influencer campaign, and our best answer hasn’t changed over the years: it depends on your goals. That may not be a very satisfying…
Influencer marketing has been around long enough to have proven its worth, but compared to television, radio, and print, it’s still a relatively new marketing practice. In just a few short years influencer marketing went from an edgy Wild West tactic to a critical aspect of most brands’ digital marketing plans. As a result, the conversation around influencer marketing has…
One of the many benefits of using influencer marketing is that when done correctly, it feels like a natural extension of the influencer’s regular content. Rather than being perceived as an ad break, good sponsored content matches the native content of the influencer’s platform. This works because as consumers we’ve largely come to tune out or distrust traditional advertising. We…
We’re very excited to announce that Sway Group is part of the Chief Marketer 200 – the top marketing agencies of 2020. The 2020 Chief Marketer 200 (CM200) is the world’s only editorial listing of best-in-class brand engagement and activation agencies, covering a wide range of agency categories. Winners were selected based on several criteria including: insightful client testimonials; outstanding…
Every client we work with brings new and rewarding challenges for the Sway team, but as a women-driven company we’re particularly excited to be involved with the upcoming #ChooseWOMEN initiative for WEDO, the Women’s Entrepreneurship Day Organization. WEDO is launching a day of celebration that shines a light on all women by choosing to support them. On Wednesday, December 4,…
It’s always important to stay current with the FTC’s legal requirements for influencer marketing disclosures, and if you haven’t seen them, there have been some updates to their official set of guidelines. Under the recently-added clarifications for how to disclose an endorsement on social media, the FTC says the following: You can’t talk about your experience with a product you…
Podcast fans, have you checked out DemandGen Radio? Host David Lewis airs a great live show twice a month with thought leaders, authors, and marketing experts from around the world to cover methods and technologies for high-performance marketing. This week his show includes Sway Group CEO Danielle Wiley, in an episode titled Applying B2C Influencer Marketing for B2B. B2B Influencer…
Not to toot our own horn, but — oh who are we kidding, we LOVE horn-tooting*, and it’s even better when we can celebrate one of our clients while doing so. We’re excited to announce that Sway Group was awarded a MarCom Gold Award in the category of Influencer Content for our work with Igloo in 2019. The MarCom Awards…
In today’s highly-connected digital world, consumers are largely tuning out traditional advertising in favor of reviews and recommendations from their social networks. People are constantly sharing advice and information about the brands and trends they’re interested in, and individuals with engaged followings can have a tremendous amount of influence over their audience. This, in a nutshell, is why influencer marketing…
Mark your calendars: Sway Group CEO Danielle Wiley will be presenting at the upcoming Social Media Strategies Summit in NYC on October 15-17. Her presentation is titled How Brands & Agencies Can Align for Micro-Influencer Marketing that Brings the Buzz, and in preparation for the event she’s shared some thoughts with SMS Summit producer Breanna Jacobs. A few highlights from…
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