One of the many benefits of using influencer marketing is that when done correctly, it feels like a natural extension of the influencer’s regular content. Rather than being perceived as an ad break, good sponsored content matches the native content of the influencer’s platform. This works because as consumers we’ve largely come to tune out or distrust traditional advertising. We…
We’re very excited to announce that Sway Group is part of the Chief Marketer 200 – the top marketing agencies of 2020. The 2020 Chief Marketer 200 (CM200) is the world’s only editorial listing of best-in-class brand engagement and activation agencies, covering a wide range of agency categories. Winners were selected based on several criteria including: insightful client testimonials; outstanding…
Every client we work with brings new and rewarding challenges for the Sway team, but as a women-driven company we’re particularly excited to be involved with the upcoming #ChooseWOMEN initiative for WEDO, the Women’s Entrepreneurship Day Organization. WEDO is launching a day of celebration that shines a light on all women by choosing to support them. On Wednesday, December 4,…
It’s always important to stay current with the FTC’s legal requirements for influencer marketing disclosures, and if you haven’t seen them, there have been some updates to their official set of guidelines. Under the recently-added clarifications for how to disclose an endorsement on social media, the FTC says the following: You can’t talk about your experience with a product you…
Podcast fans, have you checked out DemandGen Radio? Host David Lewis airs a great live show twice a month with thought leaders, authors, and marketing experts from around the world to cover methods and technologies for high-performance marketing. This week his show includes Sway Group CEO Danielle Wiley, in an episode titled Applying B2C Influencer Marketing for B2B. B2B Influencer…
Not to toot our own horn, but — oh who are we kidding, we LOVE horn-tooting*, and it’s even better when we can celebrate one of our clients while doing so. We’re excited to announce that Sway Group was awarded a MarCom Gold Award in the category of Influencer Content for our work with Igloo in 2019. The MarCom Awards…
In today’s highly-connected digital world, consumers are largely tuning out traditional advertising in favor of reviews and recommendations from their social networks. People are constantly sharing advice and information about the brands and trends they’re interested in, and individuals with engaged followings can have a tremendous amount of influence over their audience. This, in a nutshell, is why influencer marketing…
Mark your calendars: Sway Group CEO Danielle Wiley will be presenting at the upcoming Social Media Strategies Summit in NYC on October 15-17. Her presentation is titled How Brands & Agencies Can Align for Micro-Influencer Marketing that Brings the Buzz, and in preparation for the event she’s shared some thoughts with SMS Summit producer Breanna Jacobs. A few highlights from…
For today’s families, diversity is the new normal. The so-called nuclear family has evolved into all sorts of different family arrangements and structures. If you’re marketing to the modern family, you’ll definitely miss the mark if you assume they share the same experiences and have the same needs. Consumers want to see brand messaging that reflects their real lives, which…
Influencer marketing in the consumer space shows no sign of slowing down, but what about business-to-business (B2B)? B2B influencer marketing hasn’t experienced quite the same upward trajectory. However, savvy businesses are starting to realize the power of engaging decision-makers by partnering with opinion leaders and content creators in their industry. B2B influencer marketing comes with a few challenges. Historically, it…
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