If there is one thing we can all agree on, it’s that food photography has a tendency to inspire us in the kitchen — and make us hun-gry. Over the years, Sway Group has had the pleasure of working with all types of food influencers, from true foodies and entertaining gurus to home chefs and bakers. We’ve rounded up just…
The Instagram Creator Account feature is being rolled out as an option for all users. Access is not yet universal, but it appears to be available to users with over 10,000 followers who have their accounts linked to a Facebook business page. According to Instagram, the Creator Account includes “features that make it easier to control your online presence, understand…
Overwhelmed by the amount of advice online for digital marketing? We get it: there’s a tsunami of information out there, and it can be tough to figure out what’s actually relevant for your business goals. Influencer marketing is often presented as a standalone tactic, but it’s most effective when integrated within a larger digital toolbox. In order to get the…
Today’s digitally-savvy consumers are exercising more control over their retail experience than ever before. We want more shopping controls, more convenience, and retailer options like flexible delivery choices — and thanks to mobile devices, the entire shopping landscape has evolved to support how we research and make purchases. As the way we buy goes through changes, so too should your…
With 326 million active users using Twitter each month, there’s no doubt that the way we consume and share information in real-time has forever changed. Love it or hate it, Twitter has become a bustling feed of our collective cultural consciousness. Traditional celebrity endorsements still have a place in modern marketing, but social platforms, with their rapid-fire word of mouth…
While influencer marketing was once primarily a blog-based industry, there are now multiple platforms available, and many sponsored programs don’t include blog posts at all. Being that we are an influencer marketing agency, our CEO is often asked which platform she recommends most, and she has the same response every time: It depends on your goals. That may not be a…
If you’ve been thinking that Pinterest is not a top marketing priority for your brand, you might want to think again: over 250 million people use Pinterest every month and 93% of online consumers visiting Pinterest having a clear intent of purchasing products. And while some consumers may feel overwhelmed by branded content on other networks, 78% of Pinners welcome content from brands, with 66% going on…
The countdown is on…Black Friday, which officially kicks off the holiday shopping season is less than a month away. Why is this time so important to brands and marketers? Well maybe it’s because 30% of annual retail sales occur between Black Friday and Christmas. And while in 2017 the number of people visiting stores on Black Friday and Thanksgiving fell…
Influencer Marketing Tactics Are Evolving Is blogging dead? According to Google’s search results (as of this writing, anyway), there are over 34 million answers to this question, all of which vary by author opinion. In my experience as a previous blogger and CEO of Sway Group, blogging is alive and well, but it sure does look different. Blogs have evolved and…
Millennials are often the target audience of influencer campaigns – and it’s easy to understand why. They consume social media daily (63% of Millennials stay updated on brands through social networks), trust social influencers, and are the demographic that will have the most spending power of any generation by the end of 2018. But, let’s be clear – they’re not all the same (shocker -right?) The…
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