Category

Social Media Marketing

How To Pick A Social Platform For Your Next Influencer Marketing Campaign

social platform

While influencer marketing was once primarily a blog-based industry, there are now multiple platforms available, and many sponsored programs don’t include blog posts at all. Being that we are an influencer marketing agency, our CEO is often asked which platform she recommends most, and she has the same response every time: It depends on your goals. That may not be a…

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Pinterest Marketing Strategy Tips Every Brand Should Know

Pinterest Marketing Strategy

If you’ve been thinking that Pinterest is not a top marketing priority for your brand, you might want to think again: over 250 million people use Pinterest every month and 93% of online consumers visiting Pinterest having a clear intent of purchasing products. And while some consumers may feel overwhelmed by branded content on other networks, 78% of Pinners welcome content from brands, with 66% going on…

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Seven Innovative Influencer Marketing Tactics That Experts Swear By

influencer marketing tactics

Influencer Marketing Tactics Are Evolving Is blogging dead? According to Google’s search results (as of this writing, anyway), there are over 34 million answers to this question, all of which vary by author opinion. In my experience as a previous blogger and  CEO of Sway Group, blogging is alive and well, but it sure does look different. Blogs have evolved and…

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Millennial Influencers

Millennial Influencers

Millennials are often the target audience of influencer campaigns – and it’s easy to understand why. They consume social media daily (63% of Millennials stay updated on brands through social networks), trust social influencers, and are the demographic that will have the most spending power of any generation by the end of 2018.  But, let’s be clear – they’re not all the same (shocker -right?)  The…

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Tips for Using Influencers to Alleviate a PR Crisis

In an ideal world, your organization will never have to endure a PR calamity. You will never have a single recall, product shortage, service outage, miscommunication or upset customer. Of course, the less delightful reality is that most businesses will eventually be faced with some sort of PR stumbling block, whether it’s an unflattering social media review or a debacle…

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5 Influencer Marketing Myths We’d Like to See Go Away

In an ever-shifting technological and social landscape, getting started with influencer marketing can feel like an intimidating venture for brands that are new to the space – especially given the always abundant, yet sometimes conflicting information about what works and what doesn’t. As the CEO here at Sway, I’ve heard every assumption there is to be made. Read the five misperceptions I’d…

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Influencer Marketing: 5 Metrics that Matter

metrics that matter

When you’re looking to create a successful influencer marketing campaign — on its own, or within a wider digital marketing mix — measurement is a key aspect of your strategy. Metrics give you the information you need to understand the impact of your current campaign, determine ROI, and fine-tune your future projects. The challenge with influencer marketing metrics is that…

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Digital Marketing Tips Direct from Brands Running Successful Influencer Campaigns

When it comes to digital marketing tips, there is information on the Internet that it can be tough to figure out what advice to follow. For most brands, influencer marketing is one tactic within a larger digital toolbox – it integrates with content, brand AND social strategies. With that said, it does not stand alone. Digital Marketing Tips Direct from…

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