While influencer marketing was once primarily a blog-based industry, there are now multiple platforms available, and many sponsored programs don’t include blog posts at all. Being that we are an influencer marketing agency, our CEO is often asked which platform she recommends most, and she has the same response every time: It depends on your goals. That may not be a…
If you’ve been thinking that Pinterest is not a top marketing priority for your brand, you might want to think again: over 250 million people use Pinterest every month and 93% of online consumers visiting Pinterest having a clear intent of purchasing products. And while some consumers may feel overwhelmed by branded content on other networks, 78% of Pinners welcome content from brands, with 66% going on…
The countdown is on…Black Friday, which officially kicks off the holiday shopping season is less than a month away. Why is this time so important to brands and marketers? Well maybe it’s because 30% of annual retail sales occur between Black Friday and Christmas. And while in 2017 the number of people visiting stores on Black Friday and Thanksgiving fell…
Influencer Marketing Tactics Are Evolving Is blogging dead? According to Google’s search results (as of this writing, anyway), there are over 34 million answers to this question, all of which vary by author opinion. In my experience as a previous blogger and CEO of Sway Group, blogging is alive and well, but it sure does look different. Blogs have evolved and…
Millennials are often the target audience of influencer campaigns – and it’s easy to understand why. They consume social media daily (63% of Millennials stay updated on brands through social networks), trust social influencers, and are the demographic that will have the most spending power of any generation by the end of 2018. But, let’s be clear – they’re not all the same (shocker -right?) The…
In an ideal world, your organization will never have to endure a PR calamity. You will never have a single recall, product shortage, service outage, miscommunication or upset customer. Of course, the less delightful reality is that most businesses will eventually be faced with some sort of PR stumbling block, whether it’s an unflattering social media review or a debacle…
In an ever-shifting technological and social landscape, getting started with influencer marketing can feel like an intimidating venture for brands that are new to the space – especially given the always abundant, yet sometimes conflicting information about what works and what doesn’t. As the CEO here at Sway, I’ve heard every assumption there is to be made. Read the five misperceptions I’d…
Since its inception in 2006, Twitter has been one of the major social networks. With 115 million active monthly users, it’s easy to see why Twitter marketing matters. Twitter Marketing Tips It can be overwhelming to dive in and determine how to best utilize Twitter in an effective and impactful way for your brand. That said, we’re sharing the best…
When you’re looking to create a successful influencer marketing campaign — on its own, or within a wider digital marketing mix — measurement is a key aspect of your strategy. Metrics give you the information you need to understand the impact of your current campaign, determine ROI, and fine-tune your future projects. The challenge with influencer marketing metrics is that…
When it comes to digital marketing tips, there is information on the Internet that it can be tough to figure out what advice to follow. For most brands, influencer marketing is one tactic within a larger digital toolbox – it integrates with content, brand AND social strategies. With that said, it does not stand alone. Digital Marketing Tips Direct from…
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