While influencer marketing was once primarily a blog-based industry, there are now multiple platforms available, and many sponsored programs don’t include blog posts at all. Being that we are an…
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If you’ve been thinking that Pinterest is not a top marketing priority for your brand, you might want to think again: over 250 million people use Pinterest every month and 93%…
The countdown is on…Black Friday, which officially kicks off the holiday shopping season is less than a month away. Why is this time so important to brands and marketers? Well…
Influencer Marketing Tactics Are Evolving Is blogging dead? According to Google’s search results (as of this writing, anyway), there are over 34 million answers to this question, all of which vary…
Millennials are often the target audience of influencer campaigns – and it’s easy to understand why. They consume social media daily (63% of Millennials stay updated on brands through social networks), trust social influencers, and…
In an ideal world, your organization will never have to endure a PR calamity. You will never have a single recall, product shortage, service outage, miscommunication or upset customer. Of…
In an ever-shifting technological and social landscape, getting started with influencer marketing can feel like an intimidating venture for brands that are new to the space – especially given the always…
Since its inception in 2006, Twitter has been one of the major social networks. With 115 million active monthly users, it’s easy to see why Twitter marketing matters. Twitter Marketing…
When you’re looking to create a successful influencer marketing campaign — on its own, or within a wider digital marketing mix — measurement is a key aspect of your strategy….
When it comes to digital marketing tips, there is information on the Internet that it can be tough to figure out what advice to follow. For most brands, influencer marketing…
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