While influencer marketing was once primarily a blog-based industry, there are now plenty of social platforms available, and many sponsored programs don’t include blog posts at all. We’re often asked which social platform is best for an influencer campaign, and our best answer hasn’t changed over the years: it depends on your goals. That may not be a very satisfying…
When it comes to influencer marketing, Instagram is a top-performing social media platform for brands. Thanks to over one billion monthly active users and countless opportunities for engagement, Instagram influencers are a great way for marketers to connect with audiences. Instagram influencers can be key to a great social media marketing campaign. The right influencers have the ability to increase…
You’ve probably seen a lot of recent coverage about Instagram being in the midst of testing a like-free environment. There are, of course, plenty of doomsday articles out there trumpeting THE END OF INFLUENCER MARKETING because without those teeny hearts, how will we all go on functioning? (One of my favorite headlines: Instagram Is Removing Likes and Influencers Are Freaking…
Today’s digital influencers are more than social mavens: they are content creators with diverse skill sets from writing to photography and videography. Whether they’re sharing beautifully styled images on Instagram or choosing the perfect lighting for their professionally-edited YouTube channel, social influencers are often talented media creators as much as they are tastemakers. This ability to produce high-quality, engaging content…
If there is one thing we can all agree on, it’s that food photography has a tendency to inspire us in the kitchen — and make us hun-gry. Over the years, Sway Group has had the pleasure of working with all types of food influencers, from true foodies and entertaining gurus to home chefs and bakers. We’ve rounded up just…
The Instagram Creator Account feature is being rolled out as an option for all users. Access is not yet universal, but it appears to be available to users with over 10,000 followers who have their accounts linked to a Facebook business page. According to Instagram, the Creator Account includes “features that make it easier to control your online presence, understand…
Overwhelmed by the amount of advice online for digital marketing? We get it: there’s a tsunami of information out there, and it can be tough to figure out what’s actually relevant for your business goals. Influencer marketing is often presented as a standalone tactic, but it’s most effective when integrated within a larger digital toolbox. In order to get the…
Today’s digitally-savvy consumers are exercising more control over their retail experience than ever before. We want more shopping controls, more convenience, and retailer options like flexible delivery choices — and thanks to mobile devices, the entire shopping landscape has evolved to support how we research and make purchases. As the way we buy goes through changes, so too should your…
With 326 million active users using Twitter each month, there’s no doubt that the way we consume and share information in real-time has forever changed. Love it or hate it, Twitter has become a bustling feed of our collective cultural consciousness. Traditional celebrity endorsements still have a place in modern marketing, but social platforms, with their rapid-fire word of mouth…
If you’ve been thinking that Pinterest is not a top marketing priority for your brand, you might want to think again: over 250 million people use Pinterest every month and 93% of online consumers visiting Pinterest having a clear intent of purchasing products. And while some consumers may feel overwhelmed by branded content on other networks, 78% of Pinners welcome content from brands, with 66% going on…
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