About Us

At Sway Group, we’re more than just a marketing agency — we’re your trusted partner in the ever-changing world of influencer marketing. Back in 2011, Sway Group started with a simple but powerful idea: make influencer marketing more professional and straightforward. Our founder saw a gap in how brands and influencers connected and set out to create a better way.

This down-to-earth, practical approach has been our guiding star, helping us lead the way in the influencer marketing world ever since.

Since 2011, we’ve built a vibrant network of 50,000 creators to bring your brand’s story to life. Our comprehensive services, from pinpointing the perfect influencer to managing your entire campaign, are all fueled by data and a deep understanding of industry standards.

Over the years, we’ve seen trends rise and fall, giving us an innate sense of what content truly resonates with audiences. Our strength lies in our relationships with influencers, allowing us to handpick the best match for your brand. With our seasoned expertise, we’re here to guide your campaign to success.

Meet Our Partners

Danielle Wiley

Chief Executive Officer

Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. Prior to founding Sway, Danielle ran social strategy for Edelman’s Chicago-based digital group. Recognizing a need to professionalize and streamline the process for connecting influencers with brands, she launched Sway Group in June 2011.

Tiffany Romero

President, Influencer Management

Tiffany is a savvy marketer with years of experience leveraging the brand/influencer relationship through content marketing. She founded Bloggy Boot Camp and The SITS Girls in 2008, growing it to a 90,000 member strong community that was acquired by Sway Group in 2014.

Francesca Banducci

Chief Operations Officer

Francesca has an extensive background in content marketing, public relations, and social outreach. She oversees all Operations at Sway Group, including our robust metrics capabilities. Prior to joining the online world, Francesca oversaw viticulture and oenology at various wineries in both California and Italy, and managed regulatory affairs and facility approvals at the biotech company, Genentech.

Sway Group Departments & Specialized Teams

  • Campaign Strategy and Development: Specialists in crafting impactful influencer marketing strategies that align perfectly with your brand’s goals and audience.
  • Influencer/Creator Relations: Experts in fostering strong connections with our diverse network of over 45,000 creators, ensuring the ideal match for each campaign.
  • Data & Analytics: Our experts eliminate guesswork, delivering precise insights with our proprietary dashboard technology and CIQ partnership. This clarity reveals the true ROI of your campaigns, providing solid, actionable data.
  • Creative and Content Production: Collaborating closely with talented influencers, we harness their storytelling and design skills to infuse creativity and distinctiveness into your brand’s narrative.
  • Client Success Management: Our dedicated account managers keep you informed and engaged at every stage, focusing on your specific needs for a seamless and transparent journey. They’re not just managers; they’re partners in driving success and achieving the results that align with your vision.