Ever wonder what a 100% self-financed, WOMAN-OWNED company looks like?
Chief Executive Officer
Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. Prior to founding Sway, Danielle ran social strategy for Edelman’s Chicago-based digital group. Recognizing a need to professionalize and streamline the process for connecting influencers with brands, she launched Sway Group in June 2011.
Danielle is a regular contributor to Forbes.com and has been featured in Adweek, TechCrunch, Digiday, VentureBeat, MediaPost, Marketing Land and PR Daily. She has also spoken at numerous industry conferences including BlogHer, Mom 2.0, iMedia, SXSW, CES and the SMX Search Marketing Expo.
President, Influencer Management
Tiffany is a savvy marketer with years of experience leveraging the brand/influencer relationship through content marketing. She founded Bloggy Boot Camp and The SITS Girls in 2008, growing it to a 90,000 member strong community that was acquired by Sway Group in 2014.
Tiffany has been featured in the New York Times, CBS, Huffington Post, and ABC News, MediaPost and Today’s Leading Woman.
Chief Operations Officer
Francesca has an extensive background in content marketing, public relations, and social outreach. She oversees all Operations at Sway Group, including our robust metrics capabilities. Prior to joining the online world, Francesca oversaw viticulture and oenology at various wineries in both California and Italy, and managed regulatory affairs and facility approvals at the biotech company, Genentech.
Francesca has been featured on CBS Sacramento and Food Blogger Pro’s podcast. She has also hosted an AMA webinar and spoken at Social Media World.
Strategy & Creative
Our client journey starts with an introduction to Sway, evolves into a strategic proposal and ends with an insights & analytics report and a case study. This team sees that process through from start to finish.
Manager, Innovation & Community
Senior Insights Manager
Sales and Client Services
Our Account Directors work tirelessly to turn around customized proposals to match our clients’ goals and KPIs. They also LOVE chatting on the phone and meeting face to face, so please don’t hesitate to reach out for a quick brainstorm or touch base. Our Client Service team are quite literally the wind beneath our wings, making sure our campaigns run smoothly and seeing through every project from start to finish.
Director, CRM & Northeast
Account Director, Southeast
Account Director, Midwest
Account Director, West
Business Development Director
Strategic Accounts Senior Manager
Strategic Accounts Manager
Client Service Manager
Client Engagement Manager
Influencer and Community Management
The Sway is our highly-engaged community of influencers. Supporting, educating, encouraging and recruiting takes a lot of creativity and work. Here is the team that makes all of that happen.
Director, Influencer Management
Influencer Network Manager
Influencer Network Coordinator
Influencer Network Associate
Influencer Management Coordinator
Quality Assurance and Compliance
Did you know that we review EVERY SINGLE PIECE of content that our influencers create? It’s true! We check for FTC compliance, brand accuracy, spelling, grammar and adherence to the influencer brief. Here are the bleary-eyed (yet still gorgeous!) folks who make that happen.
Influencer Network Associate
It’s not all sexy campaign work around here. We also have to pay the bills, process influencer payments, execute contracts and make sure our employees are taken care of and supported.
Chief Financial Officer
Interested in joining our team?