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Danielle Wiley - CEO of Sway Group

Danielle Wiley

Chief Executive Officer
Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. Prior to founding Sway, Danielle ran social strategy for Edelman’s Chicago-based digital group. Recognizing a need to professionalize and streamline the process for connecting influencers with brands, she launched Sway Group in June 2011.

Danielle is a regular contributor to Forbes.com and has been featured in Adweek, TechCrunch, Digiday, VentureBeat, MediaPost, Marketing Land and PR Daily. She has also spoken at numerous industry conferences including BlogHer, Mom 2.0, iMedia, SXSW, CES and the SMX Search Marketing Expo.

Danielle’s LinkedIn

Tiffany Romero, President of Influencer Management at Sway Group

Tiffany Romero

President, Influencer Management
Tiffany is a savvy marketer with years of experience leveraging the brand/influencer relationship through content marketing. She founded Bloggy Boot Camp and The SITS Girls in 2008, growing it to a 90,000 member strong community that was acquired by Sway Group in 2014.

Tiffany has been featured in the New York Times, CBS, Huffington Post, and ABC News, MediaPost and Today’s Leading Woman.

Tiffany’s LinkedIn

Francesca Banducci, COO at Sway Group

Francesca Banducci

Chief Operations Officer
Francesca has an extensive background in content marketing, public relations, and social outreach. She oversees all Operations at Sway Group, including our robust metrics capabilities. Prior to joining the online world, Francesca oversaw viticulture and oenology at various wineries in both California and Italy, and managed regulatory affairs and facility approvals at the biotech company, Genentech.

Francesca has been featured on CBS Sacramento and Food Blogger Pro’s podcast. She has also hosted an AMA webinar and spoken at Social Media World.

Francesca’s LinkedIn

Sales and Client Services

Our Sales team works tirelessly to turn around customized proposals to match our clients’ goals and KPIs. They also LOVE chatting on the phone and meeting face to face, so please don’t hesitate to reach out for a quick brainstorm or touch base. Our Client Services team is quite literally the wind beneath our wings, making sure our campaigns run smoothly and seeing through every project from start to finish.

Mandy Anderson, VP of Sales Sway Group
VP of Sales
Tiffany Debnam, Sway Group Account Director
Account Director, East
Mari Berliant headshot - Sway Group Influencer Marketing Agency
Account Director, Mid-West
Account Director, West
Account Director, Northwest
Jaclyn Garrett
Senior Strategic Accounts Manager
Jessica Braun
Senior Strategic Accounts Manager
Heather Riccobono
Strategic Accounts Manager
Jemimah Scarlett
Strategic Accounts Manager

Influencer and Community Management

The Sway is our highly-engaged community of influencers. Supporting, educating, encouraging and recruiting takes a lot of creativity and work. Here is the team that makes all of that happen.

Shanell Tyus
Director, Equity, Inclusion, & Learning
Tina Seitzinger
Director, Influencer Management
Julia Hunter
Influencer Network Associate
Brittany Wallace
Influencer Network Coordinator
Samantha Schultz - Sway Group staff
Samantha Schultz
Influencer Network Coordinator
Amy Fulcher
Influencer Network Coordinator
Kaitlin Hartt
Influencer Network Coordinator

Strategy & Creative

Our client journey starts with an introduction to Sway, evolves into a strategic proposal and ends with an insights & analytics report and a case study. This team sees that process through from start to finish.

Stephanie Saunders
Senior Insights Manager
Stacey Erickson
Insights Manager
Dina Brounstein
Insights Associate
Tracie Nall
Manager, Innovation & Community
Aimee Reatherford
Proposal & Sales Process Coordinator
Emily Saunderson
Marketing Director
Kelsey Smalley
Marketing Associate
Linda Sharps, Sway Group Staff
Linda Sharps
Marketing Writer
Cynthia Wheeler
Graphic Designer

Quality Assurance and Compliance

Did you know that we review EVERY SINGLE PIECE of content that our influencers create? It’s true! We check for FTC compliance, brand accuracy, spelling, grammar and adherence to the influencer brief. Here are the bleary-eyed (yet still gorgeous!) folks who make that happen.

Jaclyn Leizerowicz
QA Manager
Angie Lee headshot - Sway Group staff
Angie Lee
QA Analyst
Rachelle Brancato
QA Analyst
Sarah White
QA Analyst
Leah Leatherby
QA Analyst
Amy Austin
Instructional Designer


It’s not all sexy campaign work around here. We also have to pay the bills, process influencer payments, execute contracts and make sure our employees are taken care of and supported.

Jeremy Brown, CFO at Sway Group
Jeremy Brown
Jamie Forester
Andrea McQueen
Contract Admin

Interested in learning about our core values and commitment to equity, inclusion, and social justice?

We don’t currently have any opening on our team. If you’d like to submit your resume for us to keep on file, please click here.