Ever wonder what a 100% self-financed, WOMAN-OWNED company looks like?
We’re glad to show you…

Danielle Wiley

Chief Executive Officer
Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. Prior to founding Sway, Danielle ran social strategy for Edelman’s Chicago-based digital group. Recognizing a need to professionalize and streamline the process for connecting influencers with brands, she launched Sway Group in June 2011.

Danielle has been featured in TechCrunch, Digiday, VentureBeat, MediaPost, Marketing Land and PR Daily. She has also spoken at numerous industry conferences including BlogHer, iMedia, SXSW, CES and the SMX Search Marketing Expo.

Danielle’s LinkedIn

Tiffany Romero

President, Influencer Management

Tiffany is a savvy marketer with years of experience leveraging the brand/influencer relationship through content marketing. She founded Bloggy Boot Camp and The SITS Girls in 2008, growing it to a 90,000 member strong community that was acquired by Sway Group in 2014.

Tiffany has been featured in the New York Times, CBS, Huffington Post, and ABC News, MediaPost and Today’s Leading Woman.

Tiffany’s LinkedIn

Francesca Banducci

Chief Operations Officer
Francesca has an extensive background in content marketing, public relations, and social outreach. She oversees all Operations at Sway Group, including our robust metrics capabilities. Prior to joining the online world, Francesca oversaw viticulture and oenology at various wineries in both California and Italy, and managed regulatory affairs and facility approvals at the biotech company, Genentech.

Francesca has been featured on CBS Sacramento and Food Blogger Pro’s podcast. She has also hosted an AMA webinar and spoken at Social Media World.

Francesca’s LinkedIn

Sales and Marketing

Our sales team works tirelessly to turn around customized proposals to match our clients’ goals and KPIs. They also LOVE chatting on the phone and meeting face to face, so please don’t hesitate to reach out for a quick brainstorm or touch base.

VP, Inside Sales
VP, Sales East
VP, Sales West
VP, Sales Midwest
Sales Manager, East
Hanna Bowman
Senior Marketing Associate
Dina Brounstein
Business Development Associate
Public Relations Manager

Strategy and Insights

Our client journey starts with sales collateral, evolves into a proposal and ends with a wrap-up report and hopefully a case study. The Strategy and Insights team sees that process through from start to finish, providing a terrific level of continuity that helps our clients to feel like the rock stars they are.

Eliza Valdez
Strategy & Insights Manager
Tracie Nall
Strategy Associate
Stacey Erickson
Insights Associate
Gianna Banducci
Strategy Associate
Andrea McQueen
Contract Admin

Client Services/Operations

These folks are quite literally the wind beneath our wings, making sure our campaigns run smoothly and seeing through every project from start to finish.

Emily Saunderson
Client Engagement Senior Manager
Stephanie Saunders
Operations Manager
Erin Bess
Senior Client Service Manager
Kelsey Jacoby
Client Service Manager
Danielle Gates
Client Service Manager

Quality Assurance and Compliance

Did you know that we review EVERY SINGLE PIECE of content that our influencers create? It’s true! We check for FTC compliance, brand accuracy and adherence to our guidelines. Here are the bleary-eyed (yet still gorgeous!) folks who make that happen.

Cheryl Dunn
QA Manager
Amy Austin
QA Content Manager
Jaclyn Leizerowicz
QA Analyst
Leah Leatherby
QA Analyst
Kathy Bouska
QA Analyst
Tamara Bowman
QA Analyst
Sarah White
QA Analyst
Julia Marsh
QA Analyst

Influencer and Community Management

The Sway is our highly-engaged community of 100,000+ influencers. Supporting, educating, encouraging and recruiting from a network that is now approaching 100,000 takes a lot of creativity and work. Here is the team that makes that happen.

Tina Seitzinger
Influencer Network Manager
Nikhita Kamath
Influencer Network Associate
Kim Corona
Influencer Network Associate
Julia Hunter
Influencer Network Coordinator
Cynthia Wheeler
Graphic Design
Claire Kinney
Content Creator


It’s not all sexy campaign work around here. We also have to pay the bills, cash the checks and make sure our employees are taken care of and supported.

Sarah Millwee
Chief Financial Officer
Jamie Forester
Erica Carlin
HR Manager