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Influencer Marketing

Digital Marketing Tips Direct From Brands Running Successful Influencer Campaigns

digital marketing tips

Overwhelmed by the amount of advice online for digital marketing? We get it: there’s a tsunami of information out there, and it can be tough to figure out what’s actually relevant for your business goals. Influencer marketing is often presented as a standalone tactic, but it’s most effective when integrated within a larger digital toolbox. In order to get the…

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Make FOMO Part of Your Influencer Marketing Plan

influencer marketing plan

In 2013, the Oxford English Dictionary added the increasingly common term “FOMO”, defining it thusly: fear of missing out: anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media website Yes, FOMO is a real word — and a real phenomenon. Thanks to the pervasive nature of social media, many…

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Influencer Content We’re Loving

influencer content

At Sway, there is no better way to celebrate #NationalHighFiveDay (yes, that’s a thing) than giving a big shoutout to FIVE of our brand partners we’ve had the privilege of working with recently. From amplifying messaging around #TheBigGame with Farm Rich to sharing #InMyErgo hacks for ErgoBaby, we love helping our clients engage their audiences with content that truly resonates….

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How to Manage Large-Scale Influencer Campaigns In-House

Large-Scale Influencer Campaigns

Looking to make a truly big splash with your marketing in 2019? A high-volume influencer campaign may be the best way to get the word across to your target audience, without the distrust and disinterest that can accompany advertising efforts. High-volume influencer marketing allows brands to reach consumers with content that feels organic and relevant, while also benefiting from the economies…

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Walking the Walk with Brand Values and Influencer Marketing

brand values

Consumers — especially millennials and Gen Z — are increasingly weighing brand values into their purchasing decisions. In a recent study conducted by Wakefield Research, these so-called “corpsumers” represent one in three Americans, and they’re interested in more than product features, attributes, and price. They care about the brands they’re buying from, and what values these brands represent.   These…

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