Consumers — especially millennials and Gen Z — are increasingly weighing brand values into their purchasing decisions. In a recent study conducted by Wakefield Research, these so-called “corpsumers” represent one in three Americans, and they’re interested in more than product features, attributes, and price. They care about the brands they’re buying from, and what values these brands represent. These…
In June of 2018, Unilever called for a crackdown on “poor practices such as fake followers, bots, fraud or dishonest business models” in the influencer marketing industry, driving a frenzy of media attention on the topic. Influencer fraud has been a hot news item ever since, and it’s something we’re frequently asked about. The truth is, if you are active…
It can feel increasingly difficult to find common ground these days, which may be one of the reasons animals are so popular on the Internet: who can’t agree that a tiny hedgehog taking a nap is adorable? The fact that there’s now a talent agency solely focused on social media celebrity animals shows how much we enjoy viewing and talking…
If you’ve never tried influencer marketing before, now is a great time to jump in. A recent study revealed that businesses are making $6.50 for every $1 spent on influencer marketing. And according to McKinsey, “research shows that marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising in categories as diverse as skincare and mobile phones.” As we enter…
For brands looking to take their influencer marketing to the next level, multi-flight programs are an extremely effective way to boost outreach and capture attention. These types of time-spanning programs not only strengthen an audience’s connection to a brand with repeat engagements, they allow brands to quickly calibrate and improve each campaign based on how audiences are reacting. 5 Strategic…
It’s the time of year that you need to be asking yourself the tough questions: Are you going to start to fold the clothes as soon as they get out of the dryer? Did you hit your goals both professionally and personally in 2018? And most importantly: Is your brand’s influencer marketing strategy ready for 2019? Now is the time…
While influencer marketing was once primarily a blog-based industry, there are now multiple platforms available, and many sponsored programs don’t include blog posts at all. Being that we are an influencer marketing agency, our CEO is often asked which platform she recommends most, and she has the same response every time: It depends on your goals. That may not be a…
Influencer marketing is a force to be reckoned with, and the industry is showing no signs of slowing down. We’ve all seen the data that supports this powerful form of marketing and the studies that show how today’s consumers are much more influenced by their peers than traditional advertisements. In fact, according to Nielsen’s Global Trust in Advertising report, 82% of…
We are thrilled to announce that Sway Group was awarded a MarCom Platinum Award in the category of Influencer Content for our work with Stonyfield® in the first half of 2018. Stonyfield who runs small influencer campaigns in-house but engages Sway Group to execute programming at scale came to us with a big, broad challenge for the first half of…
Influencer Marketing Tactics Are Evolving Is blogging dead? According to Google’s search results (as of this writing, anyway), there are over 34 million answers to this question, all of which vary by author opinion. In my experience as a previous blogger and CEO of Sway Group, blogging is alive and well, but it sure does look different. Blogs have evolved and…
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