Overwhelmed by the amount of advice online for digital marketing? We get it: there’s a tsunami of information out there, and it can be tough to figure out what’s actually relevant for your business goals. Influencer marketing is often presented as a standalone tactic, but it’s most effective when integrated within a larger digital toolbox. In order to get the…
In 2013, the Oxford English Dictionary added the increasingly common term “FOMO”, defining it thusly: fear of missing out: anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media website Yes, FOMO is a real word — and a real phenomenon. Thanks to the pervasive nature of social media, many…
One of the best tricks for running a successful influencer marketing campaign is a relatively simple one: it’s all about the angle. A good content angle not only helps influencers do what they do best, it adds substance and authenticity to what could otherwise be a stale sales message that misses the mark. By investing some effort up front to…
At Sway, there is no better way to celebrate #NationalHighFiveDay (yes, that’s a thing) than giving a big shoutout to FIVE of our brand partners we’ve had the privilege of working with recently. From amplifying messaging around #TheBigGame with Farm Rich to sharing #InMyErgo hacks for ErgoBaby, we love helping our clients engage their audiences with content that truly resonates….
There are plenty of misconceptions in the influencer and content marketing space; speculation and myths seem to run rampant throughout the industry. We generally try and steer clear of the Overly Dramatic Cautionary Tale tone when it comes to sharing advice about strategy, but in this case, we’ve framed some tips within the context of what brands and agencies should…
Looking to make a truly big splash with your marketing in 2019? A high-volume influencer campaign may be the best way to get the word across to your target audience, without the distrust and disinterest that can accompany advertising efforts. High-volume influencer marketing allows brands to reach consumers with content that feels organic and relevant, while also benefiting from the economies…
Consumers — especially millennials and Gen Z — are increasingly weighing brand values into their purchasing decisions. In a recent study conducted by Wakefield Research, these so-called “corpsumers” represent one in three Americans, and they’re interested in more than product features, attributes, and price. They care about the brands they’re buying from, and what values these brands represent. These…
In June of 2018, Unilever called for a crackdown on “poor practices such as fake followers, bots, fraud or dishonest business models” in the influencer marketing industry, driving a frenzy of media attention on the topic. Influencer fraud has been a hot news item ever since, and it’s something we’re frequently asked about. The truth is, if you are active…
It can feel increasingly difficult to find common ground these days, which may be one of the reasons animals are so popular on the Internet: who can’t agree that a tiny hedgehog taking a nap is adorable? The fact that there’s now a talent agency solely focused on social media celebrity animals shows how much we enjoy viewing and talking…
If you’ve never tried influencer marketing before, now is a great time to jump in. A 2018 study revealed that the average earned media value for businesses using influencer marketing is $5.20 per dollar spent, and nearly 90% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels. As we enter 2019, it’s a…
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