Influencer Marketing

How To Pick A Social Platform For Your Next Influencer Marketing Campaign

social platform

While influencer marketing was once primarily a blog-based industry, there are now plenty of social platforms available, and many sponsored programs don’t include blog posts at all. We’re often asked which social platform is best for an influencer campaign, and our best answer hasn’t changed over the years: it depends on your goals. That may not be a very satisfying…

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Sway Group Outperforms Industry Benchmarks in CreatorIQ-Backed Influencer Marketing Study

check out the latest influencer marketing study from Sway Group

Influencer marketing has been around long enough to have proven its worth, but compared to television, radio, and print, it’s still a relatively new marketing practice. In just a few short years influencer marketing went from an edgy Wild West tactic to a critical aspect of most brands’ digital marketing plans. As a result, the conversation around influencer marketing has…

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5 Influencer Marketing Trends in 2020

In order to forecast the hottest influencer marketing trends in 2020, it’s important to take into account how influencer marketing has evolved in recent years. At Sway Group, we’ve been busy analyzing influencer campaign performance, platform changes, and brand preferences, in order to put together this list that was originally published on Forbes. Our 5 predictions for influencer marketing trends…

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5 Surprising Ways Paid Media Amplifies Influencer Marketing

Paid media is necessary for modern influencer marketing

One of the many benefits of using influencer marketing is that when done correctly, it feels like a natural extension of the influencer’s regular content. Rather than being perceived as an ad break, good sponsored content matches the native content of the influencer’s platform. This works because as consumers we’ve largely come to tune out or distrust traditional advertising. We…

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Sway Group Featured in 2020 Chief Marketer 200 Best Agency List

Sway Group added to 2020 Chief Marketer 200 list

We’re very excited to announce that Sway Group is part of the Chief Marketer 200 – the top marketing agencies of 2020. The 2020 Chief Marketer 200 (CM200) is the world’s only editorial listing of best-in-class brand engagement and activation agencies, covering a wide range of agency categories. Winners were selected based on several criteria including: insightful client testimonials; outstanding…

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Sway Group’s Women-Driven Team Elevates #ChooseWOMEN Campaign

#ChooseWomen Wednesday is coming up!

Every client we work with brings new and rewarding challenges for the Sway team, but as a women-driven company we’re particularly excited to be involved with the upcoming #ChooseWOMEN initiative for WEDO, the Women’s Entrepreneurship Day Organization. WEDO is launching a day of celebration that shines a light on all women by choosing to support them. On Wednesday, December 4,…

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New FTC Guidelines Are Good News for Both Brands and Influencers

what are the new FTC guidelines?

It’s always important to stay current with the FTC’s legal requirements for influencer marketing disclosures, and if you haven’t seen them, there have been some updates to their official set of guidelines. Under the recently-added clarifications for how to disclose an endorsement on social media, the FTC says the following: You can’t talk about your experience with a product you…

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What is Influencer Marketing? Getting Started for Success

What is influencer marketing?

In today’s highly-connected digital world, consumers are largely tuning out traditional advertising in favor of reviews and recommendations from their social networks. People are constantly sharing advice and information about the brands and trends they’re interested in, and individuals with engaged followings can have a tremendous amount of influence over their audience. This, in a nutshell, is why influencer marketing…

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8 Influencer Marketing Mistakes (and How to Avoid Them!)

what are the most common influencer marketing mistakes?

There’s no doubt about it, partnering with a social media influencer to market your products can be extremely effective. While this is a relatively new form of marketing in the history of advertising, the trend of using influencer campaigns to reach highly targeted audiences shows no signs of slowing down. Followers often become devoted to an influencer’s authenticity, personality, and…

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