Influencer marketing in the consumer space shows no sign of slowing down, but what about business-to-business (B2B)? B2B influencer marketing hasn’t experienced quite the same upward trajectory. However, savvy businesses are starting to realize the power of engaging decision-makers by partnering with opinion leaders and content creators in their industry. B2B influencer marketing comes with a few challenges. Historically, it…
Marketing online to parents has gone through big changes over the years, from the OG “mommy blog” to today’s diverse creators. The so-called mommy blog has evolved into a multibillion-dollar industry (is it any wonder, given that U.S. moms control 85% of household purchases, with a spending power of $2.4 trillion), and while today’s parenting audiences are still looking for…
We work with thousands of influencers every year and love seeing how their content continues to evolve, especially with those creating content about parenting and family life. We’ve rounded up some of our favorite parenting-focused influencers (it was so hard to choose!) who routinely charm us with their beautiful images, stellar engagement, and sponsored content that is so well done…
If you were asked who the best social media creators to hire for an influencer marketing campaign might be, what sort of names come to mind? Do you think of a micro-influencer? Chances are the first personalities you think of are the celebrity-level influencers with follower counts in the millions. After all, the bigger the influencer, the better the chances…
If there’s a topic that attracts nearly as much buzz as influencer marketing, it’s user-generated content (UGC). In a nutshell, UGC is any content related to a brand that’s voluntarily produced by its customers — for instance, GoPro’s amazing collection of visual content shared by loyal camera owners. UGC provides credible word-of-mouth recommendations that consumers respond to. In fact, 60%…
Regardless of whether you run your influencer marketing campaigns in-house or outsource the work, the key ingredient to every successful influencer marketing strategy is a strong foundation. In this article, you’ll learn our 8 step action plan for creating a winning influencer marketing strategy that ultimately is measurable and drives sales. 8 Steps to Executing a Winning Influencer Marketing Strategy…
If there is one thing we can all agree on, it’s that food photography has a tendency to inspire us in the kitchen — and make us hun-gry. Over the years, Sway Group has had the pleasure of working with all types of food influencers, from true foodies and entertaining gurus to home chefs and bakers. We’ve rounded up just…
“Content marketing” is a buzzword-sounding term that unfortunately is being used interchangeably with influencer marketing, native advertising and audience-centric marketing. At Sway Group, we’re often asked what content marketing is all about. In a nutshell, content marketing is the art and science of creating and sharing valuable free materials for a specific audience. While it’s wildly popular today, content marketing…
Before I became VP of Sales here at Sway Group, I spent many years in traditional media advertising, primarily in the broadcast television space. If you’re not familiar with that industry and you’re curious about how much money is still being spent on ads most of us stopped watching years ago, the answer is … a lot. I mean, a…
Twitter now has a whopping 126 million daily active users, which means roughly 39 percent of Twitter’s monthly active users are on the app every day. The potential for connection is massive — but so is the possibility of failing to get noticed. For brands looking to spark true engagement on this bustling social platform, it’s important to make every…
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