Influencer Marketing

One of the many benefits of using influencer marketing is that when done correctly, it feels like a natural extension of the influencer’s regular content. Rather than being perceived as an ad break, good sponsored content matches the native content of the influencer’s platform. This works because as consumers we’ve largely come to tune out or distrust traditional advertising. We…

We’re very excited to announce that Sway Group is part of the Chief Marketer 200 – the top marketing agencies of 2020. The 2020 Chief Marketer 200 (CM200) is the world’s only editorial listing of best-in-class brand engagement and activation agencies, covering a wide range of agency categories. Winners were selected based on several criteria including: insightful client testimonials; outstanding…

Not to toot our own horn, but — oh who are we kidding, we LOVE horn-tooting*, and it’s even better when we can celebrate one of our clients while doing so. We’re excited to announce that Sway Group was awarded a MarCom Gold Award in the category of Influencer Content for our work with Igloo in 2019. The MarCom Awards…

In today’s highly-connected digital world, consumers are largely tuning out traditional advertising in favor of reviews and recommendations from their social networks. People are constantly sharing advice and information about the brands and trends they’re interested in, and individuals with engaged followings can have a tremendous amount of influence over their audience. This, in a nutshell, is why influencer marketing…

There’s no doubt about it, partnering with a social media influencer to market your products can be extremely effective. While this is a relatively new form of marketing in the history of advertising, the trend of using influencer campaigns to reach highly targeted audiences shows no signs of slowing down. Followers often become devoted to an influencer’s authenticity, personality, and…

For today’s families, diversity is the new normal. The so-called nuclear family has evolved into all sorts of different family arrangements and structures. If you’re marketing to the modern family, you’ll definitely miss the mark if you assume they share the same experiences and have the same needs. Consumers want to see brand messaging that reflects their real lives, which…