Category

Influencer Marketing

Why the Rising Trend in B2B Influencer Marketing Matters (And How to Get It Right)

B2B influencer marketing metrics that matter

Influencer marketing in the consumer space shows no sign of slowing down, but what about business-to-business (B2B)? B2B influencer marketing hasn’t experienced quite the same upward trajectory. However, savvy businesses are starting to realize the power of engaging decision-makers by partnering with opinion leaders and content creators in their industry. B2B influencer marketing comes with a few challenges. Historically, it…

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How Parenting Influencers Reach Highly Targeted Markets

Blog post about finding influencers for your campaign.

Marketing online to parents has gone through big changes over the years, from the OG “mommy blog” to today’s diverse creators. The so-called mommy blog has evolved into a multibillion-dollar industry (is it any wonder, given that U.S. moms control 85% of household purchases, with a spending power of $2.4 trillion), and while today’s parenting audiences are still looking for…

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10 Family-Focused Parenting Influencers from the Sway Network

parenting influencers from sway network

We work with thousands of influencers every year and love seeing how their content continues to evolve, especially with those creating content about parenting and family life. We’ve rounded up some of our favorite parenting-focused influencers (it was so hard to choose!) who routinely charm us with their beautiful images, stellar engagement, and sponsored content that is so well done…

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Get More User-Generated Content with Influencer Marketing

Learn how to increase your User-Generated Content with Influencer Marketing

If there’s a topic that attracts nearly as much buzz as influencer marketing, it’s user-generated content (UGC). In a nutshell, UGC is any content related to a brand that’s voluntarily produced by its customers — for instance, GoPro’s amazing collection of visual content shared by loyal camera owners. UGC provides credible word-of-mouth recommendations that consumers respond to. In fact, 60%…

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2019 Influencer Marketing: Top 8 Steps to Creating a Winning Influencer Marketing Strategy that Drives Sales

influencer marketing strategy goals

Regardless of whether you run your influencer marketing campaigns in-house or outsource the work, the key ingredient to every successful influencer marketing strategy is a strong foundation. In this article, you’ll learn our 8 step action plan for creating a winning influencer marketing strategy that ultimately is measurable and drives sales. 8 Steps to Executing a Winning Influencer Marketing Strategy…

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Five Big Content Marketing Mistakes And How To Avoid Them

content marketing mistakes

“Content marketing” is a buzzword-sounding term that unfortunately is being used interchangeably with influencer marketing, native advertising and audience-centric marketing. At Sway Group, we’re often asked what content marketing is all about. In a nutshell, content marketing is the art and science of creating and sharing valuable free materials for a specific audience. While it’s wildly popular today, content marketing…

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