If there is one thing that we here at Sway love, it’s our fashion influencers. We’ve compiled a list of eight of our favorite fashion influencers who inspire us every day. Fashion Influencers From The Sway Network 1. @sequinsandsales Amanda is an e-commerce merchandise coordinator and a fashion queen. Her feed is absolutely gorgeous. Amanda highlights affordable fashion and rocks…
Mark your calendars: Sway Group CEO Danielle Wiley will be presenting at the upcoming Social Media Strategies Summit in NYC on October 15-17. Her presentation is titled How Brands & Agencies Can Align for Micro-Influencer Marketing that Brings the Buzz, and in preparation for the event she’s shared some thoughts with SMS Summit producer Breanna Jacobs. A few highlights from…
For today’s families, diversity is the new normal. The so-called nuclear family has evolved into all sorts of different family arrangements and structures. If you’re marketing to the modern family, you’ll definitely miss the mark if you assume they share the same experiences and have the same needs. Consumers want to see brand messaging that reflects their real lives, which…
Here’s a bit of news that brands and influencers may be interested in: Google just announced that the nofollow link attribute (i.e. rel=”nofollow“) will be seen as a “hint” rather than as a specific instruction for ranking purposes. Also, Google is adding two additional link attributes, “sponsored” and “ugc.” Oh, you may be saying, how very fascinating! Except not a…
What makes a successful business-to-business (B2B) content marketing strategy different from marketing directly to consumers? Unlike B2C content marketing, a B2B strategy supports organizational goals by targeting buyers. Ultimately, it’s all about driving leads and sales among busy industry professionals and business owners — which means that it’s more important than ever to be targeted, relevant, and engaging. At its…
You’ve probably seen a lot of recent coverage about Instagram being in the midst of testing a like-free environment. There are, of course, plenty of doomsday articles out there trumpeting THE END OF INFLUENCER MARKETING because without those teeny hearts, how will we all go on functioning? (One of my favorite headlines: Instagram Is Removing Likes and Influencers Are Freaking…
According to the Influencer Marketing 2020 report from Influencer Intelligence, 84% of marketers say they’re challenged by proving influencer marketing’s ROI. This isn’t surprising: it’s a common misunderstanding that you can’t measure influencer marketing ROI. The truth is, many influencer marketing campaigns simply don’t include the kind of in-depth reporting that determines ROI. Combine that with the fact that many…
Today’s digital influencers are more than social mavens: they are content creators with diverse skill sets from writing to photography and videography. Whether they’re sharing beautifully styled images on Instagram or choosing the perfect lighting for their professionally-edited YouTube channel, social influencers are often talented media creators as much as they are tastemakers. This ability to produce high-quality, engaging content…
Influencer marketing in the consumer space shows no sign of slowing down, but what about business-to-business (B2B)? B2B influencer marketing hasn’t experienced quite the same upward trajectory. However, savvy businesses are starting to realize the power of engaging decision-makers by partnering with opinion leaders and content creators in their industry. B2B influencer marketing comes with a few challenges. Historically, it…
Marketing online to parents has gone through big changes over the years, from the OG “mommy blog” to today’s diverse creators. The so-called mommy blog has evolved into a multibillion-dollar industry (is it any wonder, given that U.S. moms control 85% of household purchases, with a spending power of $2.4 trillion), and while today’s parenting audiences are still looking for…
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