Important news for brands and influencers alike: The Federal Trade Commission (FTC) has rolled out…
Tracie NallSeptember 11, 2023
For years, marketing to millennials was the sole focus for many brands–and rightfully so. They…
Tracie NallJuly 27, 2023
Fitness influencers, a subset of the influencer marketing landscape, are individuals who have built a…
Sway GroupJune 29, 2023
Influencer marketing strategy has recently shifted towards authentic content and genuine personalities. This shift has…
Tracie NallJune 8, 2023
Before anyone goes on a vacation, they do research to figure out where they should…
Tracie NallMay 26, 2023
The gaming industry has seen a massive surge in popularity in recent years. In 2022,…
Tracie NallMay 24, 2023
In recent years, a major shift toward honest content and authentic personalities has made influencers…
Tracie NallApril 14, 2023
As Sway Group’s Chief Revenue Officer, I’ve worked with countless brand ad campaigns over the…
Sway GroupJanuary 16, 2023
As we approach the end of yet another unique (and often unpredictable) year for consumers…
Tracie NallJanuary 9, 2023
