How Influencer Marketing Can Enhance Your Live Event Advertising
Influencer marketing is certainly gaining more attention for its authentic impact and direct ROI for brands. As influencer marketing campaigns […]
Critical Strategies For Successful Influencer Marketing Campaigns
Successful influencer marketing campaigns can sway opinions, spark conversations, increase brand loyalty and boost sales. It’s the critical difference between
5 Ways for Influencers to Leverage Pinterest’s Smart Feed Algorithm
If you’ve been thinking of Pinterest’s smart feed as a social platform similar to Instagram or Facebook, it’s probably time
Food Brands And Influencer Marketing: A Recipe For Holiday Success
Food brands and influencer marketing go hand in hand, especially during the holidays. Few consumer verticals are so deliciously well
The Making of Viral Video Marketing: 3 Tips from Experts Who Know
If your business is focused on social media or anything related to the Internet like ours is, then you know
How to Host a Twitter Party
Twitter parties are a great way to engage with your audience in real-time and reach potentially millions of consumers in
The Rise and the Fall of the Instagram Bot
Have you ever received a generic comment on your Instagram post from someone you’re not friends with? What about a
Marketing to Millennials in 4 Easy Steps
Marketing to Millennials When it comes to marketing to millennials, the question is no longer “why” but “how?” With more
5 Ways to Use Social Media to Promote Back-to-School Campaigns
We’ve said it before and we’ll say it again: when it comes to successful campaigns, social media is a marketer’s
Going Back-to-School with Influencers
Summer may be quickly approaching, but that also means the new school year isn’t far behind. So while kids are out enjoying
5 Tricks to Creating Video Content for Social Media
Nowadays, every social media platform has its own component for sharing video content. Whether it be livestreams, pre-recorded videos, or
How to Accurately Measure Influencer Reach
When it comes to evaluating influencer reach, many marketers (especially those within the PR agency space) continue to measure a