Sway Group Wins Gold Marcom Award for Igloo RECOOL Campaign
Not to toot our own horn, but — oh who are we kidding, we LOVE horn-tooting*, and it’s even better […]
Not to toot our own horn, but — oh who are we kidding, we LOVE horn-tooting*, and it’s even better […]
In today’s highly-connected digital world, consumers are largely tuning out traditional advertising in favor of reviews and recommendations from their
Here at Sway, we don’t take any of the brilliant minds in our network for granted. Our heartfelt gratitude goes
For today’s families, diversity is the new normal. The so-called nuclear family has evolved into all sorts of different family
We love travel micro influencers. Their unique ability to incorporate the culture and distinct features of each destination in their
Here’s a bit of news that brands and influencers may be interested in: Google just announced that the nofollow link
“We’re interested in influencer marketing, but …” As VP of Sales here at Sway Group, I’m familiar with many of
You’ve probably seen a lot of recent coverage about Instagram being in the midst of testing a like-free environment. There
According to the Influencer Marketing report from Influencer Intelligence, 84% of marketers say they’re challenged by proving influencer marketing’s ROI.
Today’s digital influencers are more than social mavens: they are content creators with diverse skill sets from writing to photography
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Marketing online to parents has gone through big changes over the years, from the OG “mommy blog” to today’s diverse