Stop Marketing To Women With Ads Created By Men: 5 Ways To Do Better
Women have long been the primary target of many marketers, not just because they make up roughly half of the […]
Women in Business
Sway Group’s Women-Led Agency Honors International Women’s Day
This Sunday, March 8th, is International Women’s Day: a global day celebrating the social, economic, cultural and political achievements of
On the Fence About Influencer Marketing? It’s Time To Take the Plunge
“We’re interested in influencer marketing, but …” As VP of Sales here at Sway Group, I’m familiar with many of
Why I Believe Traditional Advertising Can’t Measure Up to Influencer Marketing
Before I became VP of Sales here at Sway Group, I spent many years in traditional media advertising, primarily in
The History of Influencer Marketing and Mom Bloggers
The history of influencer marketing isn’t a topic often discussed. The truth is, this vibrant, growing industry that we call