5 Niche Parenting Markets to Reach with Influencer Marketing
Marketing online to parents has gone through big changes over the years, from the OG “mommy blog” to today’s diverse […]
Why I Believe Traditional Advertising Can’t Measure Up to Influencer Marketing
Before I became VP of Sales here at Sway Group, I spent many years in traditional media advertising, primarily in
Using FOMO To Elevate Your Brand: The Complete Guide
FOMO is a feeling everyone has related to at one point or another. So much so that the term is
The Real Scoop on Fake Followers & Influencer Fraud
In June of 2018, Unilever called for a crackdown on “poor practices such as fake followers, bots, fraud or dishonest
Why Does Influencer Marketing Work?
Influencer marketing is a force to be reckoned with, and the industry is showing no signs of slowing down. We’ve
7 Innovative Influencer Marketing Tactics That Experts Swear By
Is blogging dead? According to Google’s search results (as of this writing, anyway), there are over 30 million answers to
Avoid this Influencer Marketing Mistake
At Sway Group, we’ve been all about influencer and content marketing since our inception. As the industry grows, we are
5 Influencer Marketing Myths We’d Like to See Go Away
In an ever-shifting technological and social landscape, getting started with influencer marketing can feel like an intimidating venture for brands
The History of Influencer Marketing and Mom Bloggers
The history of influencer marketing isn’t a topic often discussed. The truth is, this vibrant, growing industry that we call
5 Expert Predictions In Influencer Marketing For 2018
As 2017 has come to an end, it’s a great time to review influencer marketing programs and make plans for
Metrics: The Direct Conversion Distraction in Influencer Marketing
When evaluating campaign results, the pressure to prove ROI typically leads marketers to focus on conversions. Scenario: a popular influencer
Influencer Platforms: 5 Reasons To Be Cautious Of Self-Service Automation
Imagine a matchmaking website, but designed to facilitate connections between brands and influencers. These technology-based solutions, known as influencer platforms,