Metrics: The Direct Conversion Distraction in Influencer Marketing
When evaluating campaign results, the pressure to prove ROI typically leads marketers to focus on conversions. Scenario: a popular influencer […]
Influencer Platforms: 5 Reasons To Be Cautious Of Self-Service Automation
Imagine a matchmaking website, but designed to facilitate connections between brands and influencers. These technology-based solutions, known as influencer platforms,
Is Your Content Calendar Working As Hard As You Do?
Keeping up with the latest social media trends can prove to be a difficult feat. Unless you have someone working around
Can AI Run Your Next Influencer Marketing Campaign?
In August, Elon Musk stated that Artificial Intelligence poses a “fundamental existential risk for human civilization”, which as you might imagine,
5 Tips for Marketing to the College Student
High school seniors have just decided where they will spend the next several years of their lives. So naturally they
Turning Millennial Prospects Into Customers
Millennials, or rather Generation Y, are individuals who were born anywhere from 1977 to 1995. This diverse group of consumers reaches
Why Influencers Can’t Fix Your Crappy Idea
One of the larger marketing “misses” of 2017 was the Fyre Festival. After the island dust had settled, the scrutiny
Are You Using Facebook Correctly? All About the Facebook Branded Content Tool
In 2017, Facebook updated its Branded Content Guidelines which caused many issues for influencers, agencies, and brands who are looking to
How to Stand Out on Social Media
In the midst of the digital age, everybody and their mothers are on social media. That’s why as marketers we must constantly
Marketing to the Millennial Dad
Of course you’ve heard of millennial moms and by now probably have a place for them in your marketing strategy,
Influencer Marketing
Increase Your Brand’s Awareness with Hashtag Holidays
National Cupcake Day, National Pizza Day, National Take a Nap Day…if you’re on social media, you’ve likely noticed these “hashtag
Top 17 Twitter Tips for Business
Twitter is a great platform to reach a large audience with minimal effort. These top 17 Twitter tips for business