Brands Taking a Stand: Five Critical Tips for Getting it Right
In the past, no one would have expected or even wanted a consumer brand to share their thoughts on social […]
Digital Advertising
Why I Believe Traditional Advertising Can’t Measure Up to Influencer Marketing
Before I became VP of Sales here at Sway Group, I spent many years in traditional media advertising, primarily in
Digital Advertising, Influencer Marketing
Leverage Paid Media to Gain Earned Media
Paid media. Owned media. Earned media. There are so many media buzzwords – it can be overwhelming to filter through what strategies