Influencer Marketing Positive, Brand-Affirming Influencer Marketing During Covid-19 For companies who are doing their best to stay afloat during the ongoing coronavirus outbreak,…Tracie NallJune 30, 2020
Influencer MarketingWomen in Business Stop Marketing To Women With Ads Created By Men: 5 Ways To Do Better Women have long been the primary target of many marketers, not just because they make…Tracie NallJune 24, 2020
Influencer Marketing The Importance of Influencer Diversity: How Inclusive Marketing Tansforms Brands In our modern interconnected world, embracing influencer diversity isn’t just a trend — it’s a…Tracie NallJune 12, 2020
Sway Group Black Lives Matter Our hearts have been heavy in the past week in response to the deaths of…Tracie NallJune 1, 2020
Social Media Marketing 7 Types of Tweets to Increase Traffic to Your Website Twitter is here to stay. With over 340 million users liking, retweeting, and posting new…Tracie NallFebruary 6, 2020
Influencer Marketing 5 Influencer Marketing Trends in 2020 In order to forecast the hottest influencer marketing trends in 2020, it’s important to take…Tracie NallDecember 18, 2019
Sway Group Sway Group Wins Gold Marcom Award for Igloo RECOOL Campaign Not to toot our own horn, but — oh who are we kidding, we LOVE…Tracie NallOctober 29, 2019
Influencer Marketing Why Google’s New ‘nofollow’ Change Is Good News For Brands Here’s a bit of news that brands and influencers may be interested in: Google just…Tracie NallSeptember 12, 2019
Women in Business On the Fence About Influencer Marketing? It’s Time To Take the Plunge “We’re interested in influencer marketing, but …” As VP of Sales here at Sway Group,…Tracie NallAugust 30, 2019
Influencer MarketingSocial Media Marketing If Instagram Hides Likes: 6 Predictions for What May Change You’ve probably seen a lot of recent coverage about Instagram being in the midst of…Tracie NallAugust 27, 2019