The Real Scoop on Fake Followers & Influencer Fraud
In June of 2018, Unilever called for a crackdown on “poor practices such as fake followers, bots, fraud or dishonest […]
Why Does Influencer Marketing Work?
Influencer marketing is a force to be reckoned with, and the industry is showing no signs of slowing down. We’ve
7 Innovative Influencer Marketing Tactics That Experts Swear By
Is blogging dead? According to Google’s search results (as of this writing, anyway), there are over 30 million answers to
Avoid this Influencer Marketing Mistake
At Sway Group, we’ve been all about influencer and content marketing since our inception. As the industry grows, we are
5 Influencer Marketing Myths We’d Like to See Go Away
In an ever-shifting technological and social landscape, getting started with influencer marketing can feel like an intimidating venture for brands
The History of Influencer Marketing and Mom Bloggers
The history of influencer marketing isn’t a topic often discussed. The truth is, this vibrant, growing industry that we call
5 Expert Predictions In Influencer Marketing For 2018
As 2017 has come to an end, it’s a great time to review influencer marketing programs and make plans for
Metrics: The Direct Conversion Distraction in Influencer Marketing
When evaluating campaign results, the pressure to prove ROI typically leads marketers to focus on conversions. Scenario: a popular influencer
Influencer Platforms: 5 Reasons To Be Cautious Of Self-Service Automation
Imagine a matchmaking website, but designed to facilitate connections between brands and influencers. These technology-based solutions, known as influencer platforms,
Is Your Content Calendar Working As Hard As You Do?
Keeping up with the latest social media trends can prove to be a difficult feat. Unless you have someone working around
Can AI Run Your Next Influencer Marketing Campaign?
In August, Elon Musk stated that Artificial Intelligence poses a “fundamental existential risk for human civilization”, which as you might imagine,
5 Tips for Marketing to the College Student
High school seniors have just decided where they will spend the next several years of their lives. So naturally they