Why Google’s New ‘nofollow’ Change Is Good News For Brands
Here’s a bit of news that brands and influencers may be interested in: Google just announced that the nofollow link […]
On the Fence About Influencer Marketing? It’s Time To Take the Plunge
“We’re interested in influencer marketing, but …” As VP of Sales here at Sway Group, I’m familiar with many of
If Instagram Hides Likes: 6 Predictions for What May Change
You’ve probably seen a lot of recent coverage about Instagram being in the midst of testing a like-free environment. There
5 Niche Parenting Markets to Reach with Influencer Marketing
Marketing online to parents has gone through big changes over the years, from the OG “mommy blog” to today’s diverse
Why I Believe Traditional Advertising Can’t Measure Up to Influencer Marketing
Before I became VP of Sales here at Sway Group, I spent many years in traditional media advertising, primarily in
Using FOMO To Elevate Your Brand: The Complete Guide
FOMO is a feeling everyone has related to at one point or another. So much so that the term is
The Real Scoop on Fake Followers & Influencer Fraud
In June of 2018, Unilever called for a crackdown on “poor practices such as fake followers, bots, fraud or dishonest
Why Does Influencer Marketing Work?
Influencer marketing is a force to be reckoned with, and the industry is showing no signs of slowing down. We’ve
7 Innovative Influencer Marketing Tactics That Experts Swear By
Is blogging dead? According to Google’s search results (as of this writing, anyway), there are over 30 million answers to
Avoid this Influencer Marketing Mistake
At Sway Group, we’ve been all about influencer and content marketing since our inception. As the industry grows, we are
5 Influencer Marketing Myths We’d Like to See Go Away
In an ever-shifting technological and social landscape, getting started with influencer marketing can feel like an intimidating venture for brands
The History of Influencer Marketing and Mom Bloggers
The history of influencer marketing isn’t a topic often discussed. The truth is, this vibrant, growing industry that we call