Influencer MarketingSway Group

5 Influencer Marketing Myths We’d Like to See Go Away

By May 29, 2018 No Comments

In an ever-shifting technological and social landscape, getting started with influencer marketing can feel like an intimidating venture for brands that are new to the space – especially given the always abundant, yet sometimes conflicting information about what works and what doesn’t.

As the CEO here at Sway, I’ve heard every assumption there is to be made. Read the five misperceptions I’d like to see disappear over on Forbes.com, as well as actionable suggestions to help your brand go about these situations in more effective ways.

Danielle Wiley

Author Danielle Wiley

Danielle Wiley, CEO, has been successfully driving brands forward since 1995. Her intimate knowledge of social media strategy, trend watching, and influencer outreach stem from years of working with some of the nation’s top corporations and brands. Recognizing a market for connecting brands with the bloggers who directly influence their consumers, she created Sway Group in June 2011.

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