Influencer MarketingSway Group

5 Influencer Marketing Myths We’d Like to See Go Away

In an ever-shifting technological and social landscape, getting started with influencer marketing can feel like an intimidating venture for brands that are new to the space – especially given the always abundant, yet sometimes conflicting information about what works and what doesn’t.

As the CEO here at Sway, I’ve heard every assumption there is to be made. Read the five misperceptions I’d like to see disappear over on Forbes.com, as well as actionable suggestions to help your brand go about these situations in more effective ways.

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