How to Host a Twitter Party

By July 13, 2017 No Comments

Twitter parties are a great way to engage your audience and reach potentially millions of consumers. We’re sharing how to host a successful twitter party. Read on to find out more!

The Need to Know About Twitter Parties

Many brands are turning to influencer marketing to reach more consumers online and increase product awareness and sales. There are several ways to use influencer marketing to reach your target audience, from sponsoring blog content to having social media “parties” like a Twitter party.

Twitter parties typically last between 45-60 minutes at a specific time and have a specific topic. Usually the host will ask 4-6 questions, giving participants 5-10 minutes in between each to answer and discuss with each other. You can sponsor a Twitter party on behalf of your brand to announce a service, launch a product, or promote awareness of an existing product.

How to host a Twitter party

Tips On How To Host A Twitter Party

Here are some tips on how to host a successful Twitter party:

1. Pick a Topic and Hashtag

This is one of the most important steps. Be sure to pick a specific topic that can be discussed for up to an hour. It should be related to your brand/industry. For instance, a budget hotel chain could pick traveling on a budget.

In order to find the tweets during the party, everyone needs to include the same hashtag in their tweets. Pick something short and obvious. You don’t want to use up too many characters or an uncommon acronym. Ideally, people will know what the party is about by looking at the hashtag. Also, before you finalize your hashtag, do a search and ensure no other brands are using it.

2. Partner with Influencers

You can compensate selected influencers to participate or even host or co-host the party. Select influencers with an engaged audience that matches your target demographic. They can help you promote the party and their audiences will also see the tweets. It is likely that they will join in the conversation, helping to spread your campaign messages exponentially throughout the network.

3. Promote the Party 

Promote the party via your social media networks, email newsletter, blog, etc. Make sure to include the time, topic, and hashtag, plus any other reasons someone would want to participate (such as a giveaway). If you’re working with influencers, be sure to ask them to promote it and outline when and how they should do so.

4. Write Engaging Questions

Create a script ahead of time, with a list of questions and other tweets that will go out at specific times. Write questions that require more than a “yes” or “no” answer to encourage discussion, and make sure they aren’t purely about your product. Schedule these to automatically post ahead of time.

5. Engage During the Party

Now that you have questions and other tweets pre-scheduled, focus on engagement during the party. Answer questions, retweet the best answers, and respond to various users.

Keep Reading

Looking for more info on influencer marketing and how to host a successful Twitter party? These posts should help:

Let’s Make Your Next Influencer Marketing Campaign a Success:

If you’re interested in hosting Twitter parties, learn more about how we can help you. Sway Group has hosted dozens of successful Twitter parties, causing our topics to trend nationally and reach millions of users. Contact us to help enhance your marketing with a twitter based marketing campaign.