Influencer Marketing

In June of 2018, Unilever called for a crackdown on “poor practices such as fake followers, bots, fraud or dishonest […]

The business of influencer marketing is estimated to reach a whopping $10 billion by the end of 2020, and more

It can feel increasingly difficult to find common ground these days, which may be one of the reasons animals are

Quality assurance (QA) can be thought of as the practice of avoiding defects or mistakes, but we prefer this definition:

If you’ve never tried influencer marketing before, now is a great time to jump in. A 2018 study revealed that

For brands looking to take their influencer marketing to the next level, multi-flight programs are an extremely effective way to

Influencers across every social media platform have taken on increased importance as consumers look towards the endorsements of others for

Influencer marketing is a force to be reckoned with, and the industry is showing no signs of slowing down. We’ve

Is blogging dead? According to Google’s search results (as of this writing, anyway), there are over 30 million answers to

At Sway Group, we’ve been all about influencer and content marketing since our inception. As the industry grows, we are

The use of key influencers to drive awareness and spark engagement has become an integral part of almost every modern