Fake Follower Checks: How to Find Authentic Influencers for Successful Influencer Marketing
Partnering with an authentic influencer who has real sway with their followers can increase brand awareness and sales. On the […]
5 Tips for Planning a Successful Holiday Influencer Marketing Campaign
For influencer marketing agencies, summertime is when the holiday season truly begins. The holiday season is a prime opportunity for
Announcing The Art of Sway
You know that when a newsletter starts out with “HUGE NEWS!!!” you’re probably about to read about something that is
Influencer Marketing Authentication: First-Party Data Changes Everything
In all the ongoing buzz around influencer marketing and its ever-growing appeal to brands of all kinds, there’s one topic
Brands Taking a Stand: Five Critical Tips for Getting it Right
In the past, no one would have expected or even wanted a consumer brand to share their thoughts on social
Sway Group’s Influencer Marketing Measurement Aligned with New ANA Guidelines
“How can I measure my influencer marketing?” If there’s one question that used to plague the influencer marketing industry more
3 Big Myths About NIL Influencer Marketing That Brands Need To Know
NIL officially became a red-hot marketing topic on July 1, 2021, when the NCAA enacted a rule to allow college
What Brands Should Know About Working With High-Profile Influencers
Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach like never before. With the
4 Ways Social Influencers Are More Influential Than Celebrities
Influencer marketing isn’t really a new concept when you consider how celebrity endorsements have been around for decades. Companies have
Which is the Best Social Media Platform for Influencer Marketing?
We’re often asked which is the best social media platform for influencer marketing, and our answer hasn’t changed over the
Look for the Helpers: Companies Offering Aid During the Covid-19 Crisis
As coronavirus news and updates continue to evolve at a rapid pace, we know that you, like us, are doing
Sway Group’s Women-Led Agency Honors International Women’s Day
This Sunday, March 8th, is International Women’s Day: a global day celebrating the social, economic, cultural and political achievements of