Swayzine

On The Art of Sway influencer marketing podcast, Casey and I tackle all of the nitty gritty aspects of influencer […]

When we started Sway Group 15 years ago, we realized a fundamental truth about influencer marketing: it takes up a

I frequently talk to potential clients who are exhausted by influencer marketing. They have been burned by “flashy” agencies that promise

If you have seen the new Dr Pepper commercial, you may have noticed something different about it, even if you

A lot of influencer partnerships don’t fail because of performance. They fail because expectations were unclear, misaligned, or never explicitly

Every December, I sit down to set goals for the year ahead. I have been doing some version of this

Last year, I made a set of predictions about what influencer marketing would look like in 2025. Now that we’re

Every year I share my predictions for where influencer marketing is headed, and every year you tell me how helpful

This week, I had the opportunity to speak at the Digital Summit in Raleigh on “Adapting to the New Creator

Product seeding sounds like a marketer’s dream: send out product and boom, your feeds are filled with glowing posts from

Launching in a new retail store is a big deal. Whether you’re trying to sell a few pallets in Costco,

A retirement daydream turned into an unexpected research masterclass. The plan was simple: a small lakefront retreat with cabins, camp-style