Swayzine

Every marketer wants a guarantee. But expecting an influencer campaign to single-handedly secure retail shelf velocity is a fundamental misunderstanding

Why Guaranteed Viral Marketing Strategies Are a Myth When clients ask us for a campaign with the potential to go

On The Art of Sway influencer marketing podcast, Casey and I tackle all of the nitty gritty aspects of influencer

When we started Sway Group 15 years ago, we realized a fundamental truth about influencer marketing: it takes up a

I frequently talk to potential clients who are exhausted by influencer marketing. They have been burned by “flashy” agencies that promise

If you have seen the new Dr Pepper commercial, you may have noticed something different about it, even if you

A lot of influencer partnerships don’t fail because of performance. They fail because expectations were unclear, misaligned, or never explicitly

Every December, I sit down to set goals for the year ahead. I have been doing some version of this

Last year, I made a set of predictions about what influencer marketing would look like in 2025. Now that we’re

Every year I share my predictions for where influencer marketing is headed, and every year you tell me how helpful

This week, I had the opportunity to speak at the Digital Summit in Raleigh on “Adapting to the New Creator