Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts...

After another year like no other, it’s difficult to deny the increasing practicality of influencer marketing as a brand strategy....

Talking Influence chatted with Danielle Wiley, CEO, and Founder of directory listed agency, Sway Group, to find out more about...

Looking back on 2021, we can probably all agree on one thing: at least it’s not still 2020. We didn’t...

Creators are still in demand even as brands' marketing plans are in flux this holiday season

The breakup of Johnson & Johnson will test the power of celebrity as its consumer business turns to influencers—not care...

Ask any agency leader to tell you what you could learn from them about a challenge one of their clients...

Christmas ads are in heavy rotation already, so even if you find tinsel distracting, you have no choice but to...

A recent New York Times article summed it up perfectly: “Yes, Marketing is Still Sexist.” There is an audible sigh...

There’s a big problem with influencer marketing — and it’s not what you think. There are countless breathlessly buzzy articles...

We already know that holiday ads are coming early this year — getting people to shop earlier due to supply...

Sway Group, a leading influencer marketing and branded content agency, has reached new heights, signing four six-figure deals in the...

As working from home has become the norm, plenty of employees are no longer required to live where their company...

Partnering with major influencers such as celebrities and professional athletes isn’t financially feasible for every business. This is one reason...

We are living in the age of Big Data. Getting a handle on the metrics that measure campaign success matters...

Marketing experts find that loyal nano-influencer followings mean high engagement.

Earlier this month, the Ad Age Small Agency Conference delved into some critically important subjects for the advertising community, in...

Paulina Porizkova remembers the precise moment she disappeared. It was six years ago, during a trip to Las Vegas with...

Logiq, Inc., a global provider of award-winning e-commerce and fintech solutions, reported results for the second quarter ended June 30,...

One thing is certain about this year’s holiday shopping season: It’s going to look different from 2020. U.S. holiday retail...

What is authenticity? Dr. Jared Watson, an assistant professor of marketing at NYU Stern and Danielle Wiley, Founder & CEO...

One big key to generating results with an influencer marketing campaign is ensuring that the influencer’s fan base and the...

Digital experts who work with influencers on the short video platform share takeaways and strategies for making the most of...

While it takes some time to build a steady stream of organic traffic, a paid social media campaign can jumpstart...