Creators Can’t Count on Brands to Stick With Them Through Pregnancy
April 20, 2022
Stephanie Liu Hjelmeseth spent more than half a decade building her brand as a style blogger and was finally working...
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Revolving Door Roundup: Havas, Mojo Supermarket, Publicis and More
November 12, 2021
Christmas ads are in heavy rotation already, so even if you find tinsel distracting, you have no choice but to...
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Revolving Door Roundup: Cheil, Droga5, Zulu Alpha Kilo and More
October 29, 2021
The Squid Games and Ted Lasso track suit costumes should be roaming your streets and parties this weekend, mixed in...
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5 All-Too-Common Influencer Marketing Mistakes — and How to Avoid Them
October 6, 2020
Pandemic life has boosted social media usage and digital content consumption, traditional advertising is largely either distrusted or skipped altogether...
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The Right Way to Do Influencer Marketing During Covid-19
April 20, 2020
Brands and organizations need to prioritize responsible outreach during these uncertain times, and one of the best ways of doing...
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Ad Tech Is Giving Influencer Campaigns a Programmatic Boost
November 19, 2019
Behind influencer marketing’s glossy exterior, there’s a lot of sweat, tears and time spent. For some buyers—particularly those on smaller...
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Disregard Speculation—Influencer Marketing Is Still a Necessity in Strategies
June 4, 2019
Between Unilever’s call to action against influencer fraud, headline-grabbing PR disasters like the Fyre Festival and the recent college cheating...
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How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising
December 12, 2018
The rise of influencer marketing can be credited to the fact that the most impactful advertising comes from the people...
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5 Benefits That Come From Working With an Influencer Agency of Record
September 14, 2018
The use of key influencers to drive awareness and spark engagement has become an integral part of almost every modern...
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#MeToo and #TimesUp Have Done Their Part. It’s Time for Higher-Ups to Do Theirs
April 9, 2018
I was 26 years old and living in Toledo, Ohio. I had just landed my first big job, running two...
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How Mom Bloggers Helped Create Influencer Marketing
March 19, 2018
It’s Women’s History Month, an annual recognition of the many women who have made contributions to history, culture and society,...
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How to Stop Influencer Fraud Before It Starts
February 1, 2018
Opinion: Agencies have plenty of resources to apply against this growing issue
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Why Eliminating Net Neutrality Is Bad for Women
January 15, 2018
The FCC’s recent vote to eliminate net neutrality stands to impact some of the country’s most enterprising innovators. It’s a...
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5 Ways for Influencers to Leverage Pinterest’s Smart Feed Algorithm
January 8, 2018
If you’ve been thinking of Pinterest as a social platform similar to Instagram or Facebook, it’s probably time to adjust...
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This Agency Quickly Delivered 18 Million Targeted Impressions for CVS Pharmacy
January 12, 2015
Sway Group finds social influencers who get results
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