What 20 Agency Leaders Are Doing To Better Understand And Embrace AI

May 16, 2023
Sway Group CEO, Danielle Wiley, joins fellow agency leaders in discussing AI, detailing how she's getting hands-on experience with AI...
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Personal Influencer Connections Vs. For You Page Viral Moments

May 3, 2023
CEO and Founder of Sway Group, Danielle Wiley, gives an insider view on the For You Page (FYP), highlighting the...
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15 Top Tips For Creating Platform – And Creator – First Campaign Strategies

April 24, 2023
Danielle Wiley, CEO of Sway Group, joins fellow Forbes Agency Council members in sharing their best tips for creating a...
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18 Expert Tips For Creating A Successful B2B Podcast

April 18, 2023
CEO and Founder of Sway Group, Danielle Wiley, shares her advice for B2B podcasters to consider in order to create...
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Here’s How To Overcome 3 Common Franchise Brand Challenges With Influencer Marketing

April 10, 2023
CEO of Sway Group Danielle Wiley dives into three of the most common challenges franchises face—and how partnering with the...
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16 Ways To Engage Customers Using Text Alerts

March 17, 2023
Danielle Wiley, Sway Group CEO, and other members of Forbes Agency Council share clever ways for brands to engage customers...
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Key Lessons 15 Agency Pros Will Carry Throughout Their Careers

March 13, 2023
Members of the Forbes Agency Council share a significant lesson that has been key to their long-term success and has...
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Why Smaller Influencers Outshine Mega-Influencers In The Age Of Social Media

March 13, 2023
Sway Group's Founder and CEO, Danielle Wiley discusses the advantages and best-practice strategies for collaborating with smaller influencers.
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15 Challenges Agencies Are Preparing To Meet In 2023

March 7, 2023
Agency leaders, including Sway Group founder and CEO Danielle Wiley share strategies for overcoming challenges facing advertising, marketing, and public...
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4 Ways To Survive Social Media Chaos In 2023

February 1, 2023
Brands need a plan for navigating the 2023 social media environment, and CEO of Sway Group, Danielle Wiley, talks through...
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15 Trends Agency Leaders Expect To Impact Their Work In 2023

January 15, 2023
Members of Forbes Agency Council, including Sway Group CEO, Danielle Wiley explore trends they expect to impact their work and...
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Here’s Why YouTube Shorts May Be a Brand’s Best Friend in 2023

January 3, 2023
CEO of Sway Group, Danielle Wiley, discusses three ways the relatively new offering and extension of YouTube's already powerful reach,...
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6 Influencer Marketing Trends to Watch for in 2023

December 6, 2022
As an influencer agency CEO, Danielle Wiley shares her influencer marketing predictions for the year ahead. Here are six strategies...
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Holiday Season 2022: Influencer Marketing Tips And Advice

November 11, 2022
Founder and CEO of Sway Group, Danielle Wiley dives into some best-practice influencer marketing tips for the 2022 holiday shopping...
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15 Last-Minute Holiday Marketing Ideas For Brands Getting A Late Start

November 3, 2022
Brands can use these 15 last-minute tips from members of Forbes Agency Council to get some last-minute holiday marketing done.
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How Holiday Planning Looks Different For Marketers And Advertisers In 2022

October 12, 2022
Make the most of your seasonal marketing campaigns. Members of Forbes Agency Council share their thoughts on how the holidays...
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Cause Marketing With Social Media Influencers: 4 Reasons It Works

October 11, 2022
Danielle Wiley, CEO of Sway Group shares four reasons why influencers are the perfect brand partners for driving change, helping...
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15 Things Brands Seeing Low Social Engagement Might Be Doing Wrong

September 15, 2022
Members of Forbes Agency Council share some things that brands seeing low social engagement might be doing wrong.
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How Brands Can Connect With Millennials: 5 Key Strategies For 2022

September 7, 2022
Connecting with millennials involves building the right kind of awareness for your brand. Founder and CEO of Sway Group, Danielle...
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16 Approaches Brands Can Take To Boost Engagement On TikTok

August 18, 2022
TikTok is the platform of choice for younger generations in 2022, and its influence and reach is only growing. Members...
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Influencer Marketing: 3 Critical Strategies For Highly Regulated Industries

August 16, 2022
Regulated brands can still find great success with their social marketing and influencer strategies.  Here are three main takeaways for...
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14 Unique Ways for Brands to Leverage Sound in Marketing

August 8, 2022
From livestream events and viral TikToks to podcasts, echoes of radio’s heyday are seeping into marketing and advertising. Here are...
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16 Ways to Leverage E-Commerce Trends Every Marketer Should Know About

August 5, 2022
Brands that can creatively integrate the latest e-commerce trends into their outreach and operations may find it easier to adapt...
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15 Smart Tips For Managing Agency Workflows When Understaffed

July 14, 2022
Best tips to help agency leaders manage the workflow during busy months when they may be understaffed and overloaded with...
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3 TikTok Marketing Strategies Every Brand Should Embrace

July 7, 2022
Marketing on TikTok really isn’t like marketing on any other social media platform. Here’s what’s important to know: Brands need...
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15 Red Flags For SMBs Vetting Potential Agency Partners

July 5, 2022
Often, hiring an agency to help plan and execute a solid marketing strategy is the best option for small business...
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Here’s Why Geotargeted Influencer Marketing Changes The Outreach Game

June 9, 2022
In the ever-expanding world of influencer marketing, the sheer number of potential partners and topic niches can seem overwhelming. With...
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3 Big Myths About NIL Influencer Marketing That Brands Need To Know

May 17, 2022
NIL officially became a red-hot marketing topic on July 1, 2021, when the NCAA enacted a rule to allow college...
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14 Key Elements To Inspire Social Media Users To Share Your Content

May 17, 2022
Companies describe the many methods marketers employ to help prospects and customers first find, then engage with and consider their...
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14 Smart Tips To Help Marketers Navigate Influencer Partnerships

May 17, 2022
Influencers have been used to reach target audiences for longer than many might imagine. While the status of “influencer” has...
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Adland’s Reaction to Musk’s $44bn Twitter Deal: ‘A Major Disruption to Its Ad Business’

April 26, 2022
Elon Musk didn’t hide the fact that he wanted control of Twitter and now, $44bn later, he has it. The...
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15 Tips For Businesses Looking To Ramp Up Social Commerce Efforts

April 8, 2022
Social media originally started as a platform to connect with others — now, it’s so much more than that. Social...
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Here’s How Brands Can Authentically Connect With Gen X

March 31, 2022
Have you heard the joke about how Gen X’s favorite song is “Don’t You Forget About Me”? As the smallest...
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Influencer Marketing Authentication: First-Party Data Changes Everything

March 8, 2022
Forbes - In all the ongoing buzz around influencer marketing and its ever-growing appeal to brands of all kinds, there’s...
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How To Counter Negative Publicity About Internal Company Issues

March 7, 2022
Thanks to the speed at which news of internal problems at a company can spread on social media and create...
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What Brands Should Know About Working With High-Profile Influencers

February 8, 2022
Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach like never before. With the...
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Want To Market On TikTok? 12 Top Tips For Businesses

February 7, 2022
The seemingly instant popularity of the short-video platform TikTok took some marketers by surprise, and it has only continued to...
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15 Top Trends That Will Impact Marketing In 2022

January 14, 2022
Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts...
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6 Red-Hot Influencer Marketing Predictions For 2022

January 11, 2022
After another year like no other, it’s difficult to deny the increasing practicality of influencer marketing as a brand strategy....
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5 Big Social Media Marketing Lessons From 2021

December 14, 2021
Looking back on 2021, we can probably all agree on one thing: at least it’s not still 2020. We didn’t...
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15 Tips For Tackling Some Of The Most Interesting Agency Challenges

November 12, 2021
Ask any agency leader to tell you what you could learn from them about a challenge one of their clients...
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How Much Do Influencers Cost? Here’s How To Calculate Costs For Your Next Campaign

October 21, 2021
The rise of influencer marketing over the years has led to social media personalities becoming high-demand marketing partners for today's...
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Want To Partner With Micro-Influencers? 14 Key Things To Keep In Mind

October 8, 2021
Partnering with major influencers such as celebrities and professional athletes isn’t financially feasible for every business. This is one reason...
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How To Use Influencers As Your Brand’s Secret Weapon For The Next Normal

September 28, 2021
For a while it seemed like we were on the verge of seeing a road map back to U.S. consumer...
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17 Unique Ways For Brands To Leverage TikTok This Holiday Season

September 8, 2021
Brands are always looking to leverage the “latest thing” in terms of social media trends to help amplify their marketing...
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15 Summertime Tips To Help Marketers Prepare For Fall Campaigns

August 18, 2021
For marketers in many industries, work slows down during the summer months as business begins to lag, budgets are reassessed...
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14 Smart Approaches To Optimizing Facebook Ads For Conversions

August 17, 2021
Facebook remains the undisputed leader among social media advertising channels. Globally, billions of people use the platform every day, and...
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Holiday Season 2021: Influencer Marketing Predictions And Tips

August 17, 2021
One thing is certain about this year’s holiday shopping season: It’s going to look different from 2020. U.S. holiday retail...
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