Benefits of Hiring Influencers for Quality Content Without a Full Campaign
September 20, 2023
While influencer campaigns will always have their place, CEO Danielle Wiley explains the benefits of leveraging influencers to craft tailored,...
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18 Agency Leaders Share Best Practices For Peer-To-Peer Marketing
September 18, 2023
Forbes council member and CEO, Danielle Wiley joins fellow leaders in offering how to leverage this powerful method of reaching...
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17 Smart Ways Agencies Set Client Expectations Around Campaign Success
August 25, 2023
Danielle Wiley, Founder and CEO, reveals the ways Sway Group bridges the potential gaps between a client’s desired results and...
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20 Agency Leaders Share Lessons They Learned From Unrelated Fields
August 25, 2023
CEO Danielle Wiley shares which surprising and unrelated field helped her learn the valuable lesson that knowing when to walk...
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Amplify Trendjacking Efforts With Influencer Marketing
August 15, 2023
Sway Group Founder and CEO, Danielle Wiley explains ways to successfully sync influencer marketing campaigns with the latest trends and...
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19 Unconventional Branded Social Media Accounts that Inspire Marketers
July 24, 2023
CEO Danielle Wiley reveals her favorite branded social account which offers inspiration to marketers, redefines the way brands engage with...
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14 Agency Pros Share the Risks that Digital Marketers Face in 2023
July 24, 2023
Forbes Council members share the biggest risks digital marketers face at this time, along with ways to prepare for them...
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15 Valuable Tips to Help Brands Turn Employees Into Company Advocates
July 11, 2023
CEO, Danielle Wiley, shares advice for companies to keep in mind as they work to turn employees into natural brand...
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How Commodity Brands Can Thrive With Social Media Influencers
July 5, 2023
Danielle Wiley dives into some of the reasons commodities should be capitalizing on the immense potential of influencer marketing.
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16 Creative Ways to Leverage Unique Visuals in Campaigns and Online
June 21, 2023
Forbes Agency Council members share how businesses can harness innovative visual elements to create experiences that will captivate audiences and...
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20 Tactics Local Companies Can Use to Win Loyal Customers Upon Launch
June 20, 2023
CEO, Danielle Wiley, explains how partnering with local influencers can leverage exposure in the community and ensure success right out...
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Key Lessons 15 Agency Pros Will Carry Throughout Their Careers
June 12, 2023
Forbes Agency Council members share creative social commerce ideas brands can leverage to captivate their audience, enhance customer engagement, and...
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Nostalgia: A Secret Weapon for Influencer Marketing Success
June 6, 2023
Danielle Wiley discusses the power of nostalgia, sharing four ways it can outperform other content strategies in the world of...
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What 20 Agency Leaders Are Doing To Better Understand And Embrace AI
May 16, 2023
Sway Group CEO, Danielle Wiley, joins fellow agency leaders in discussing AI, detailing how she's getting hands-on experience with AI...
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Personal Influencer Connections Vs. For You Page Viral Moments
May 3, 2023
CEO and Founder of Sway Group, Danielle Wiley, gives an insider view on the For You Page (FYP), highlighting the...
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15 Top Tips For Creating Platform – And Creator – First Campaign Strategies
April 24, 2023
Danielle Wiley, CEO of Sway Group, joins fellow Forbes Agency Council members in sharing their best tips for creating a...
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18 Expert Tips For Creating A Successful B2B Podcast
April 18, 2023
CEO and Founder of Sway Group, Danielle Wiley, shares her advice for B2B podcasters to consider in order to create...
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Here’s How To Overcome 3 Common Franchise Brand Challenges With Influencer Marketing
April 10, 2023
CEO of Sway Group Danielle Wiley dives into three of the most common challenges franchises face—and how partnering with the...
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16 Ways To Engage Customers Using Text Alerts
March 17, 2023
Danielle Wiley, Sway Group CEO, and other members of Forbes Agency Council share clever ways for brands to engage customers...
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Key Lessons 15 Agency Pros Will Carry Throughout Their Careers
March 13, 2023
Members of the Forbes Agency Council share a significant lesson that has been key to their long-term success and has...
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Why Smaller Influencers Outshine Mega-Influencers In The Age Of Social Media
March 13, 2023
Sway Group's Founder and CEO, Danielle Wiley discusses the advantages and best-practice strategies for collaborating with smaller influencers.
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15 Challenges Agencies Are Preparing To Meet In 2023
March 7, 2023
Agency leaders, including Sway Group founder and CEO Danielle Wiley share strategies for overcoming challenges facing advertising, marketing, and public...
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4 Ways To Survive Social Media Chaos In 2023
February 1, 2023
Brands need a plan for navigating the 2023 social media environment, and CEO of Sway Group, Danielle Wiley, talks through...
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15 Trends Agency Leaders Expect To Impact Their Work In 2023
January 15, 2023
Members of Forbes Agency Council, including Sway Group CEO, Danielle Wiley explore trends they expect to impact their work and...
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Here’s Why YouTube Shorts May Be a Brand’s Best Friend in 2023
January 3, 2023
CEO of Sway Group, Danielle Wiley, discusses three ways the relatively new offering and extension of YouTube's already powerful reach,...
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6 Influencer Marketing Trends to Watch for in 2023
December 6, 2022
As an influencer agency CEO, Danielle Wiley shares her influencer marketing predictions for the year ahead. Here are six strategies...
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Holiday Season 2022: Influencer Marketing Tips And Advice
November 11, 2022
Founder and CEO of Sway Group, Danielle Wiley dives into some best-practice influencer marketing tips for the 2022 holiday shopping...
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15 Last-Minute Holiday Marketing Ideas For Brands Getting A Late Start
November 3, 2022
Brands can use these 15 last-minute tips from members of Forbes Agency Council to get some last-minute holiday marketing done.
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How Holiday Planning Looks Different For Marketers And Advertisers In 2022
October 12, 2022
Make the most of your seasonal marketing campaigns. Members of Forbes Agency Council share their thoughts on how the holidays...
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Cause Marketing With Social Media Influencers: 4 Reasons It Works
October 11, 2022
Danielle Wiley, CEO of Sway Group shares four reasons why influencers are the perfect brand partners for driving change, helping...
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15 Things Brands Seeing Low Social Engagement Might Be Doing Wrong
September 15, 2022
Members of Forbes Agency Council share some things that brands seeing low social engagement might be doing wrong.
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How Brands Can Connect With Millennials: 5 Key Strategies For 2022
September 7, 2022
Connecting with millennials involves building the right kind of awareness for your brand. Founder and CEO of Sway Group, Danielle...
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16 Approaches Brands Can Take To Boost Engagement On TikTok
August 18, 2022
TikTok is the platform of choice for younger generations in 2022, and its influence and reach is only growing. Members...
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Influencer Marketing: 3 Critical Strategies For Highly Regulated Industries
August 16, 2022
Regulated brands can still find great success with their social marketing and influencer strategies. Here are three main takeaways for...
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14 Unique Ways for Brands to Leverage Sound in Marketing
August 8, 2022
From livestream events and viral TikToks to podcasts, echoes of radio’s heyday are seeping into marketing and advertising. Here are...
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16 Ways to Leverage E-Commerce Trends Every Marketer Should Know About
August 5, 2022
Brands that can creatively integrate the latest e-commerce trends into their outreach and operations may find it easier to adapt...
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15 Smart Tips For Managing Agency Workflows When Understaffed
July 14, 2022
Best tips to help agency leaders manage the workflow during busy months when they may be understaffed and overloaded with...
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3 TikTok Marketing Strategies Every Brand Should Embrace
July 7, 2022
Marketing on TikTok really isn’t like marketing on any other social media platform. Here’s what’s important to know: Brands need...
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15 Red Flags For SMBs Vetting Potential Agency Partners
July 5, 2022
Often, hiring an agency to help plan and execute a solid marketing strategy is the best option for small business...
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Here’s Why Geotargeted Influencer Marketing Changes The Outreach Game
June 9, 2022
In the ever-expanding world of influencer marketing, the sheer number of potential partners and topic niches can seem overwhelming. With...
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3 Big Myths About NIL Influencer Marketing That Brands Need To Know
May 17, 2022
NIL officially became a red-hot marketing topic on July 1, 2021, when the NCAA enacted a rule to allow college...
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14 Key Elements To Inspire Social Media Users To Share Your Content
May 17, 2022
Companies describe the many methods marketers employ to help prospects and customers first find, then engage with and consider their...
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14 Smart Tips To Help Marketers Navigate Influencer Partnerships
May 17, 2022
Influencers have been used to reach target audiences for longer than many might imagine. While the status of “influencer” has...
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Adland’s Reaction to Musk’s $44bn Twitter Deal: ‘A Major Disruption to Its Ad Business’
April 26, 2022
Elon Musk didn’t hide the fact that he wanted control of Twitter and now, $44bn later, he has it. The...
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15 Tips For Businesses Looking To Ramp Up Social Commerce Efforts
April 8, 2022
Social media originally started as a platform to connect with others — now, it’s so much more than that. Social...
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Here’s How Brands Can Authentically Connect With Gen X
March 31, 2022
Have you heard the joke about how Gen X’s favorite song is “Don’t You Forget About Me”? As the smallest...
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Influencer Marketing Authentication: First-Party Data Changes Everything
March 8, 2022
Forbes - In all the ongoing buzz around influencer marketing and its ever-growing appeal to brands of all kinds, there’s...
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