Here’s How Brands Can Authentically Connect With Gen X

March 31, 2022
Have you heard the joke about how Gen X’s favorite song is “Don’t You Forget About Me”? As the smallest...
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Influencer Marketing Authentication: First-Party Data Changes Everything

March 8, 2022
Forbes - In all the ongoing buzz around influencer marketing and its ever-growing appeal to brands of all kinds, there’s...
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How To Counter Negative Publicity About Internal Company Issues

March 7, 2022
Thanks to the speed at which news of internal problems at a company can spread on social media and create...
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What Brands Should Know About Working With High-Profile Influencers

February 8, 2022
Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach like never before. With the...
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6 Red-Hot Influencer Marketing Predictions For 2022

January 11, 2022
After another year like no other, it’s difficult to deny the increasing practicality of influencer marketing as a brand strategy....
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5 Big Social Media Marketing Lessons From 2021

December 14, 2021
Looking back on 2021, we can probably all agree on one thing: at least it’s not still 2020. We didn’t...
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How Much Do Influencers Cost? Here’s How To Calculate Costs For Your Next Campaign

October 21, 2021
The rise of influencer marketing over the years has led to social media personalities becoming high-demand marketing partners for today's...
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How To Use Influencers As Your Brand’s Secret Weapon For The Next Normal

September 28, 2021
For a while it seemed like we were on the verge of seeing a road map back to U.S. consumer...
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Holiday Season 2021: Influencer Marketing Predictions And Tips

August 17, 2021
One thing is certain about this year’s holiday shopping season: It’s going to look different from 2020. U.S. holiday retail...
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Back-To-School Marketing In 2021: Strategies For Influencer Marketing Success

June 21, 2021
Back-to-school shopping typically marks an uptick in consumer spending, and it starts earlier than you think: Many shoppers start as...
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Get More From Influencer Campaigns: The Secret For Extending ROI

May 25, 2021
Influencer marketing’s popularity and demand show no signs of slowing down; in fact, it's been predicted that brands will spend...
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Four Best-Practice Strategies For Influencer Content On Instagram

April 1, 2021
If your brand is looking to reach modern consumers of nearly any age (but particularly 25-34), chances are you've either...
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What You Need To Know About Working With Nano Influencers

March 8, 2021
Influencer marketing has been going through a period of explosive growth, with an entire industry of celebrity-level creators getting top...
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Influencer Marketing’s Surprising Rise Of The ‘Everyperson’

February 4, 2021
Even during a year like no other, influencer marketing thrived in 2020. Lockdowns led to increased social media usage, a...
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Six Influencer Marketing Trends To Watch In 2021

January 7, 2021
If there's one thing we can probably agree on about 2020 and its impact on brands and consumers, it's that...
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Choosing The Right Influencer (And One Major Misstep To Avoid)

December 17, 2020
Influencer marketing has long matured from an edgy Wild West tactic to an integral part of many brand marketing strategies....
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How To Use Influencer Marketing To Reach Moms During The Pandemic

October 19, 2020
In a devastating pandemic that is affecting nearly every citizen and business, some are struggling more than others. Research shows...
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Walk The Talk: Brands Need More Than Lip Service In 2020

September 8, 2020
The novel coronavirus. National and state lockdowns. Black Lives Matter. Police protests. Corporate diversity (or more often, the lack thereof)...
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Holiday Season 2020: Influencer Marketing Predictions And Tips

August 13, 2020
It’s not exactly an easy time to be in the business of looking ahead as a marketer, as the ever-changing...
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Reaching Baby Boomers With Influencer Marketing During The Pandemic

July 15, 2020
Many marketers across the world are having to reevaluate plans for 2020 while consumer needs and interests shift during the...
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Diversity In Influencer Marketing: Why Your Brand Needs To Get It Right

May 28, 2020
It surely isn’t news to you that influencer marketing has been criticized for having a diversity problem. As blogger Stephanie...
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If Your Business Just Went Remote, Here’s What You Need to Do

April 29, 2020
Companies and organizations have had to make a lot of changes in recent weeks — from operations to services to...
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How Influencer Marketing Could Sway The Presidential Election

March 23, 2020
As much as some of us may wish to opt out of political talk on social media, the upcoming election...
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Five Times Your Influencer Agency Should Push Back

February 21, 2020
The customer is always right ... right? In my job as CEO of an influencer and content marketing agency, I...
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Stop Marketing To Women With Ads Created By Men: Five Ways To Do Better

January 31, 2020
Women have long been the primary target of many marketers, not just because they make up roughly half of the...
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Five Influencer Marketing Trends That Will Shape 2020

December 12, 2019
As influencer marketing continues to evolve and grow, those of us in the industry are tasked with the often-challenging job...
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Five Surprising Ways Paid Media Can Amplify Influencer Marketing

November 21, 2019
Today's digital influencers can be ideal partners for brands who want to reach their target market in an engaging, credible...
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Choosing An Influencer Marketing Agency Or Platform: Five Questions To Ask

October 25, 2019
As recently as a few years ago, influencer marketing was still considered an edgy tactic for many brands. Fast-forward to...
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It’s All About The Money: The Rise And Fall (And Rise Again) Of Influencer Marketing

September 26, 2019
There’s no other way to say it: If you’re doing influencer marketing in 2019, there’s a decent chance it sucks....
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Four Best Practices For A Killer B2B Content Marketing Strategy

August 26, 2019
What makes a successful business-to-business (B2B) content marketing strategy different from marketing directly to consumers? At its core, every content...
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Beyond The Mommy Blog: Five Niche Parenting Markets And How To Reach Them

July 30, 2019
The early 2000s brought about the beginning of the "mommy blogging" trend, a time when online conversation between new mothers...
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How To Drive User-Generated Content Through Influencer Marketing

July 3, 2019
If there’s a topic that attracts nearly as much buzz as influencer marketing, it’s user-generated content (UGC). Wikipedia defines UGC...
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Five Big Content Marketing Mistakes And How To Avoid Them

May 29, 2019
“Content marketing” is a buzzword-sounding term that unfortunately is being used interchangeably with influencer marketing, native advertising and audience-centric marketing....
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This Often-Overlooked Influencer Strategy Is Critical For Success

April 22, 2019
Once a bleeding-edge tactic, influencer marketing is now widely accepted as an extremely effective method for spreading brand awareness, building...
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Influencer Marketing For Industry Associations: Five Tips For Success

February 20, 2019
The business of influencer marketing is estimated to reach $10 billion by 2020, and more marketers than ever seem ready...
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Influencer Marketing: Hottest Trends From 2018 And What To Watch In 2019

January 16, 2019
As we enter 2019, it’s a natural time to evaluate current business strategies while looking to the months ahead. In...
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Seven Influencer Marketing Trends To Watch For In 2018

December 19, 2018
It’s not news that brands are devoting an increasing percentage of their marketing budgets to influencer marketing. What is new...
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How To Pick A Social Platform For Your Next Influencer Marketing Campaign

November 16, 2018
While influencer marketing was once primarily a blog-based industry, there are now multiple platforms available, and many sponsored programs don’t...
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Influencer Marketing: How To Make Human Connections Work For Your Brand

October 19, 2018
Influencer marketing is a force to be reckoned with, and the industry is showing no signs of slowing down. We’ve...
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Beyond The Blog: Seven Creative Influencer Marketing Tactics

September 13, 2018
Is blogging dead? According to Google’s search results (as of this writing, anyway), there are over 34 million answers to...
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The Five Secrets Behind Every Wildly Successful Influencer Campaign

August 23, 2018
For a consumer scrolling through their favorite blog or social media feed, a successful sponsored post doesn’t feel like an...
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Beyond Millennials: Influencer Marketing For Older Generations

July 11, 2018
There are over 270,000 Google results for the search term “marketing to millennials.” This demographic is set to officially become...
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From Aspirational To Off The Cuff: Instagram’s Evolving Aesthetics

June 14, 2018
When you hear the term “Instagram aesthetic,” a certain visual theme is likely to come to mind -- most likely...
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More Than Awareness: Influencer Marketing’s Role In The Sales Funnel

May 29, 2018
When you picture the sales funnel -- awareness taking up the widest part, narrowing through interest and decision, finally ending...
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Five Influencer Marketing Myths That Could Ruin Your Campaign

May 1, 2018
In an ever-shifting technological and social landscape, getting started with influencer marketing can feel like an intimidating venture for brands...
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Think Your Brand Is Too Boring Or Awkward For Influencer Marketing? Think Again!

March 12, 2018
As brands are increasingly turning to influencer-created content to highlight their products and services, it’s easy to see how certain...
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Critical Strategies For Successful Influencer Marketing Campaigns

January 17, 2018
Great influencer marketing content can sway opinions, spark conversations, increase brand loyalty and boost sales. It’s the critical difference between...
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