Connecting with millennials involves building the right kind of awareness for your brand. Founder and CEO of Sway Group, Danielle...

TikTok is the platform of choice for younger generations in 2022, and its influence and reach is only growing. Members...

Brands that can creatively integrate the latest e-commerce trends into their outreach and operations may find it easier to adapt...

Best tips to help agency leaders manage the workflow during busy months when they may be understaffed and overloaded with...

In the ever-expanding world of influencer marketing, the sheer number of potential partners and topic niches can seem overwhelming. With...

NIL officially became a red-hot marketing topic on July 1, 2021, when the NCAA enacted a rule to allow college...

Elon Musk didn’t hide the fact that he wanted control of Twitter and now, $44bn later, he has it. The...

Social media originally started as a platform to connect with others — now, it’s so much more than that. Social...

Thanks to the speed at which news of internal problems at a company can spread on social media and create...

Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach like never before. With the...

After another year like no other, it’s difficult to deny the increasing practicality of influencer marketing as a brand strategy....

Looking back on 2021, we can probably all agree on one thing: at least it’s not still 2020. We didn’t...

Partnering with major influencers such as celebrities and professional athletes isn’t financially feasible for every business. This is one reason...

For a while it seemed like we were on the verge of seeing a road map back to U.S. consumer...

Facebook remains the undisputed leader among social media advertising channels. Globally, billions of people use the platform every day, and...

One thing is certain about this year’s holiday shopping season: It’s going to look different from 2020. U.S. holiday retail...

Back-to-school shopping typically marks an uptick in consumer spending, and it starts earlier than you think: Many shoppers start as...

While it takes some time to build a steady stream of organic traffic, a paid social media campaign can jumpstart...

Consumers tend to trust other buyers more than branded or sponsored content. Not only is content created by happy customers...

If your brand is looking to reach modern consumers of nearly any age (but particularly 25-34), chances are you've either...

Even during a year like no other, influencer marketing thrived in 2020. Lockdowns led to increased social media usage, a...

While professional production value goes a long way toward making a video popular (and possibly viral) on social media, incorporating...

Occasionally, an agency will take on a project that seems simple at first but quickly becomes complicated, requiring specialized skills...

We’ve all heard the maxim, “There’s no such thing as bad publicity.” Anyone who has paid attention to social media...