“Gentleminions” trend shows the power of TikTok
July 11, 2022
If anyone was still in doubt about the power of TikTok to galvanize young audiences, the “Gentleminions” phenomenon should have...
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How to Find Influencers for Your Next Social Campaign
November 10, 2021
Just as copy and creative can make or break an advertising campaign, selecting the right people for an influencer marketing...
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Why Marketing’s Age-Old Sexism Problem is Easy to Fix
November 10, 2021
A recent New York Times article summed it up perfectly: “Yes, Marketing is Still Sexist.” There is an audible sigh...
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Why I Was Wrong About Clubhouse … And You Are, Too
March 15, 2021
“Great, a whole social media platform built around the hell of talking on the phone.” If you, like me, have...
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