Press + Awards

We’ve all heard the maxim, “There’s no such thing as bad publicity.” Anyone who has paid attention to social media...

Seasonal marketing campaigns may look a little different this year. Marketers might find that they need to modify or even...

Pandemic life has boosted social media usage and digital content consumption, traditional advertising is largely either distrusted or skipped altogether...

In the past, a company's brand image was a lot easier to craft. Brands were more isolated and could count...

Social influencers must pass "Go" through the office of Sway, led by Danielle Wiley. She's brilliant, funny and tough. No...

It’s not exactly an easy time to be in the business of looking ahead as a marketer, as the ever-changing...

Many marketers across the world are having to reevaluate plans for 2020 while consumer needs and interests shift during the...

With influencer marketing predicted to become a $15 billion industry, more and more marketers are joining the bandwagon. To meet...

Brand cutbacks add salt to the wounds of influencers already reeling from COVID-19.

As the advertiser boycott of Facebook continues to gather steam, with over 530 marketers committing to move ad dollars from...

“You now have an opportunity to use your upended marketing budget in fresh ways, to step away from outdated approaches.”...

Because expecting kids to interact with the back of a cereal box while eating breakfast is rather Stone Age, Pebbles...

Today we’re speaking with Danielle Wiley, Founder & CEO of Sway Group.

But how can a company best apply marketing principles to attracting talent? Twelve contributors to Forbes Agency Council explore this...

We've all seen the myriad of articles around the "death of influencer marketing" these last few weeks, from VICE to...

Companies and organizations have had to make a lot of changes in recent weeks — from operations to services to...

Artificial intelligence, if properly implemented, allows a business to automate a large volume of repetitive tasks. For an agency, this...

Creativity in ad agencies seems to have always happened In The Room—when a creative team or an account team all...

One of the hallmarks of working in an agency is that no two clients want the same thing. Even so,...

Social media algorithms make it so that the longer a post stays without interaction, the less likely it is to...

A business that remembers its local roots has a particular identity that can become part of its brand engineering. Even...

Strategically crafted communications work is the centerpiece of a successful campaign. It is essential that messaging is delivered in a...

The 2020 presidential election may not only be the meme election but the influencer election.

Women have long been the primary target of many marketers, not just because they make up roughly half of the...