Marketers Experimenting with Reels are Figuring Out How to Drive Lower-Funnel Results

May 24, 2022
Just like your eyebrows, TikTok and Reels are sisters, not twins. Case in point: The two social video formats weren’t...
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Less Damon, More D’Amelio? Super Bowl Ads May Increasingly Lean on Influencers

February 8, 2022
We’re not quite there yet, but marketers see a future where brands opt for creators over traditional celebs in their...
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A Pause for Influencer Marketing

July 2, 2020
Paying Instagram is exactly the opposite of what most boycotters want to do right now.
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