Campaign

At the end of May, Kate Austin, a creator who makes LGBTQIA+ lifestyle content for more than 273,000 followers, was […]

TikTok threw more weight behind long-form content when it announced on Tuesday that its revised creator fund — which pays creators for

California Raisins is stepping up on Instagram and TikTok and has appointed Sway Group as its leading influencer agency for

By pushing exclusivity, brands may actually be hurting their own influencer marketing efforts- Danielle Wiley dives into the reasons why.

Snap is undergoing a sweeping reorganization as it attempts to stabilize following several quarters of slowing growth. Danielle Wiley, CEO

There’s a big problem with influencer marketing — and it’s not what you think. There are countless breathlessly buzzy articles about celebrity-level influencers and the bustling creator economy. But no one’s paying attention to one of influencer marketing’s most important assets: credibility.

Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in the true powerhouses when it comes to influence: micro and nano creators.

The initial campaign generated more than double its initial engagement goals.