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With FTC cracking down, how should brands approach influencer marketing?

January 1, 2018
Influencer marketing is having a moment. The tactic has become so popular — and, presumably, effective — even the Clinton...
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Sway Group Acquires iFabbo

August 1, 2016
Sway Group is widening its sphere of influence. The content marketing agency has acquired iFabbo, a network of beauty, fashion...
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INC. 5000 How This Entrepreneur Built a $4.3 Million Marketing Agency for Mommy Bloggers

January 4, 2016
For years, Danielle Wiley's business idea stared her in the face--until one day when she just had to act.
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PR PROfile: Danielle Wiley, Sway Group

November 11, 2015
What opportunities in the marketplace led you to start Sway Group? While at Edelman, I recognized a need for a...
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4 Traits Influencers Possess

October 1, 2015
In 1996, Bill Gates declared that “content is king.” It’s a statement that remains true today, even if the marketing...
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Sway Group connects big brands with army of 90,000 bloggers

February 20, 2015
Danielle Wiley knew a link was missing. She wanted to connect brands in need of content to bloggers who produce...
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PROFILES/STRATEGIES A case for the middleman: Danielle Wiley built a business uniting big-time brands with big-name bloggers

January 27, 2015
Danielle Wiley knew a link was missing. She wanted to connect brands in need of content to bloggers who produce...
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This Agency Quickly Delivered 18 Million Targeted Impressions for CVS Pharmacy

January 12, 2015
Sway Group finds social influencers who get results
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Former Edelman Executive Debuts Blogger Venture

March 21, 2013
Former Edelman digital SVP Danielle Wiley is behind a new joint venture called Massive Sway that connects brands and agencies...
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Now, Mommy Bloggers Have Their Own Talent Agency

June 20, 2011
Sway Group Taps Into Niche Market by Matching Writers With PR Firms to Book Branded Campaigns, Assist in Generating Revenue
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