As Featured In
PR PROfile: Danielle Wiley, Sway Group
November 11, 2015
What opportunities in the marketplace led you to start Sway Group? While at Edelman, I recognized a need for a...
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4 Traits Influencers Possess
October 1, 2015
In 1996, Bill Gates declared that “content is king.” It’s a statement that remains true today, even if the marketing...
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Sway Group connects big brands with army of 90,000 bloggers
February 20, 2015
Danielle Wiley knew a link was missing. She wanted to connect brands in need of content to bloggers who produce...
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PROFILES/STRATEGIES A case for the middleman: Danielle Wiley built a business uniting big-time brands with big-name bloggers
January 27, 2015
Danielle Wiley knew a link was missing. She wanted to connect brands in need of content to bloggers who produce...
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This Agency Quickly Delivered 18 Million Targeted Impressions for CVS Pharmacy
January 12, 2015
Sway Group finds social influencers who get results
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Former Edelman Executive Debuts Blogger Venture
March 21, 2013
Former Edelman digital SVP Danielle Wiley is behind a new joint venture called Massive Sway that connects brands and agencies...
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Now, Mommy Bloggers Have Their Own Talent Agency
June 20, 2011
Sway Group Taps Into Niche Market by Matching Writers With PR Firms to Book Branded Campaigns, Assist in Generating Revenue
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