Digiday
Inside Doritos’ ‘creator-led’ marketing strategy
Doritos revived its “Crash the Super Bowl” contest to mark its 25th year advertising during the Big Game. The move
What the rise of the niche and nano-creator means for influencer marketing
The so-called TikTok-ification of social media, in which the platform’s short-form, viral, and algorithm-driven content, has fueled the exponential growth
Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics
Ahead of the upcoming presidential election, brands have pushed for influencers to be apolitical as well as planned “dark periods” where they’ll pause influencer
Marketing Briefing: Harris, Trump recognize power of creators as agencies advise pausing content as election nears
We’re a week out from the 2024 presidential election and one thing is clear: The power of creators and their
Trademarks, drinks and podcasts: How viral creators like ‘Hawk Tuah Girl’ stretch their 15 minutes of fame
The creator economy is booming with brands chasing viral trends to monetize cultural moments online. In response, creators behind those
Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad market
With President Biden dropping out and quickly backing Vice President Kamala Harris for the nomination ahead of the Democratic National
Marketing Briefing: Brands collaborate on influencer marketing with an eye on ‘community infiltration,’ finding fee savings
When a food influencer creates something new, it’s likely that the influencer will use more than one brand. Case in
Marketers focus on competitive analysis to grow their influencer marketing strategies
As influencer marketing continues to mature and marketers increase ad budgets for this category, there’s more effort than ever to
Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns
Marketers are looking to mitigate potential risks of influencer marketing by working with more brand ambassadors this year.
Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself
As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice. Influencer