Today's guest on the OwnIt Podcast is Danielle Wiley of Sway Group. Danielle launched her agency in the middle of...

Go-to leadership resources that a panel of Fast Company Executive Board members have found useful, whether you’re a seasoned C-Suite executive,...

Marketing on TikTok really isn’t like marketing on any other social media platform. Here’s what’s important to know: Brands need...

Bleacher Report’s social-first sports vertical House of Highlights is producing more creator-led content to establish more franchises and increase its...

Often, hiring an agency to help plan and execute a solid marketing strategy is the best option for small business...

“As a women-owned and run business, this is a very sad day. We are all gutted. I’ve been messaging with...

While the U.S. continues to grapple with pandemic recovery and ongoing supply chain issues, inflation has been soaring. Rising material and labor...

A variety of marketers are taking a diverse approach to Memorial Day, with some focusing on the seasonal aspects while...

On May 2, the news that the Supreme Court had voted to strike down Roe v. Wade sent shockwaves across...

NIL officially became a red-hot marketing topic on July 1, 2021, when the NCAA enacted a rule to allow college...

Elon Musk didn’t hide the fact that he wanted control of Twitter and now, $44bn later, he has it. The...

In the past, no one would have expected or even wanted a consumer brand to share their thoughts on social...

As the nature of how and why people work continues to evolve, hiring managers will benefit from learning to understand...

WARC - Influencer marketing has become an increasingly mainstream marketing strategy in recent years, featuring a dramatic rise in popularity...

PR Daily's 'Top Agency Award' benchmarks agencies across the globe that are conceiving and executing outstanding campaigns and initiatives.

USA Today - TikTok, Instagram and other social media platforms are changing the way Hollywood finds the stars of tomorrow.

theTradeDesk - It didn’t take brands and agencies long to publicly display their support for Ukraine following Russia’s invasion against...

Forbes - In all the ongoing buzz around influencer marketing and its ever-growing appeal to brands of all kinds, there’s...

Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach like never before. With the...

We’re not quite there yet, but marketers see a future where brands opt for creators over traditional celebs in their...

Let’s be honest, shall we? Most of us thought we’d be in a different—perhaps better—place at the start of 2022...

Influencer marketing has been around for a long time, and it all started with mainstream celebrities and passionate bloggers. Companies...

Sway Group, a leading influencer marketing and branded content agency, announces that it was selected by Chief Marketer in the...

When it comes to the term “cancel culture,” PR pros might be tempted to steer clear of what’s become a...