If there's one thing we can probably agree on about 2020 and its impact on brands and consumers, it's that...

Finally, an agency list that shines the spotlight on the rest of the marketing mix. From the editors of Chief...

Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in the true powerhouses when it...

Join us to discuss how she built a two-page resume in two years, became an executive in two days, and...

Occasionally, an agency will take on a project that seems simple at first but quickly becomes complicated, requiring specialized skills...

We’ve all heard the maxim, “There’s no such thing as bad publicity.” Anyone who has paid attention to social media...

Travelers is building its use of influencers — comic book artists, musicians, lifestyle influencers and more — to reach new...

Pandemic life has boosted social media usage and digital content consumption, traditional advertising is largely either distrusted or skipped altogether...

The novel coronavirus. National and state lockdowns. Black Lives Matter. Police protests. Corporate diversity (or more often, the lack thereof)...

Social influencers must pass "Go" through the office of Sway, led by Danielle Wiley. She's brilliant, funny and tough. No...

Nine years ago business consultant Jeremiah Owyang was standing at the front of a meeting room on the Avenue des...

Many marketers across the world are having to reevaluate plans for 2020 while consumer needs and interests shift during the...

The Facebook boycott needs to be focused on the financial pressure caused by halting ad dollars, not the potentially devastating...

Brand cutbacks add salt to the wounds of influencers already reeling from COVID-19.

CreatorIQ, the leading enterprise software for influencer marketing, announced the launch of its Certified Partner program, a select group of...

“You now have an opportunity to use your upended marketing budget in fresh ways, to step away from outdated approaches.”...

It surely isn’t news to you that influencer marketing has been criticized for having a diversity problem. As blogger Stephanie...

Today we’re speaking with Danielle Wiley, Founder & CEO of Sway Group.

One of the most innovative approaches to marketing in the last year has been the growth of experiential marketing. By...

We've all seen the myriad of articles around the "death of influencer marketing" these last few weeks, from VICE to...

Brands and organizations need to prioritize responsible outreach during these uncertain times, and one of the best ways of doing...

Artificial intelligence, if properly implemented, allows a business to automate a large volume of repetitive tasks. For an agency, this...

A lawsuit against Led Zeppelin opens up the door to less lawsuits for creative ideas building off of existing material....

One of the hallmarks of working in an agency is that no two clients want the same thing. Even so,...