Press & Awards

Holiday Season 2021: Influencer Marketing Predictions And Tips

August 17, 2021
One thing is certain about this year’s holiday shopping season: It’s going to look different from 2020. U.S. holiday retail...
Read More

Brand ad campaigns celebrated a return to normal. Then the Delta variant happened. Now what?

August 12, 2021
Brands must avoid one-size-fits-all messaging at all costs and recognize the spectrum of human experiences right now, and how that...
Read More

Coffee with Danielle Wiley, CEO and Founder of Sway Group

August 6, 2021
If you ask Danielle Wiley, being a CEO may arguably be easier than being a content creator.
Read More

Researching Authenticity: Q&A With NYU’s Professor Watson, Sway Group’s Wiley

July 27, 2021
What is authenticity? Dr. Jared Watson, an assistant professor of marketing at NYU Stern and Danielle Wiley, Founder & CEO...
Read More

How To Engage With Influencers And Form Strong Partnerships: 12 Expert Tips

July 20, 2021
One big key to generating results with an influencer marketing campaign is ensuring that the influencer’s fan base and the...
Read More

14 Ways To Involve Social Media Managers In The Overarching Business Strategy

July 14, 2021
Most successful companies today, big or small, know that a strong social media presence is a must-have in order to...
Read More

Back-To-School Marketing In 2021: Strategies For Influencer Marketing Success

June 21, 2021
Back-to-school shopping typically marks an uptick in consumer spending, and it starts earlier than you think: Many shoppers start as...
Read More

TikTok tips from Ocean Spray, Wish and more

June 21, 2021
Digital experts who work with influencers on the short video platform share takeaways and strategies for making the most of...
Read More

Is A Paid Social Campaign The Right Marketing Move? 12 Clear Signs

June 21, 2021
While it takes some time to build a steady stream of organic traffic, a paid social media campaign can jumpstart...
Read More

‘Mindset that this is going to be long-term’: Inside Visible’s influencer marketing strategy for Pride and beyond

June 17, 2021
When it comes to working with influencers, Visible looks for long-term partnerships. The brand, a digital-only phone carrier from Verizon,...
Read More

Having Sway – Danielle Wiley on Influencer Marketing

June 17, 2021
In 2020, Danielle Wiley was included in the revered “Top 50” list by Talking Influence. And the agency she founded,...
Read More

12 Ways To Determine An Influencer’s Trustworthiness And Brand Fit

June 17, 2021
Choosing the right influencer for your business to partner with can lead to excellent results, connecting your brand with new...
Read More

In Her Own Words: Danielle Wiley believes In-person-only work mandates are anti-mom

June 17, 2021
As our communities reopen, women reflect on what the pandemic has meant to their families, colleagues, customers and communities. Danielle...
Read More

Get More From Influencer Campaigns: The Secret For Extending ROI

May 25, 2021
Influencer marketing’s popularity and demand show no signs of slowing down; in fact, it's been predicted that brands will spend...
Read More

CEO Danielle Wiley Honored “Top Women in Communications” Honors

May 25, 2021
Danielle Wiley, Founder & CEO of Sway Group has been selected as an honoree in Ragan & PR Daily's "Top...
Read More

‘Go where their audiences are’: Why some brands are ‘prioritizing TikTok’ when it comes to influencer marketing

May 20, 2021
When it comes to influencer marketing some brands — particularly those targeting Gen Z — are starting to consider using...
Read More

Top Women in Communication – Trailblazer Award

May 20, 2021
The women on this list inspire—they are fearless and indefatigable players in the game. These influential women are making a...
Read More

AMP SPOTLIGHT: How The ‘She-cession’ Has Transformed Advertising

May 19, 2021
Since the onset of the pandemic, the U.S. has witnessed an exodus of women from the labor force. Mothers are...
Read More

Eight Ways To Inspire Customers To Create User-Generated Content

May 11, 2021
Consumers tend to trust other buyers more than branded or sponsored content. Not only is content created by happy customers...
Read More

‘Boomer spring break’: Alaska Airlines is creating its own hype house for boomer influencers

May 6, 2021
When it comes to influencer strategies, most brands have set their sights on millennial and Gen Z influencers. Alaska Airlines...
Read More

Three Social Commerce Strategies CPG Food Brands Need Now

April 20, 2021
For consumer packaged goods (CPG) food brands struggling to regain lost market share and reach both existing and new consumers...
Read More

To get the attention of millennials and Gen Z, Ace Hardware is turning to influencers

April 15, 2021
Ace Hardware is adding a paid and organic influencer strategy to its marketing mix. The nearly 100-year-old hardware retailer is...
Read More

Four Best-Practice Strategies For Influencer Content On Instagram

April 1, 2021
If your brand is looking to reach modern consumers of nearly any age (but particularly 25-34), chances are you've either...
Read More

Why I Was Wrong About Clubhouse … And You Are, Too

March 15, 2021
“Great, a whole social media platform built around the hell of talking on the phone.” If you, like me, have...
Read More

What You Need To Know About Working With Nano Influencers

March 8, 2021
Influencer marketing has been going through a period of explosive growth, with an entire industry of celebrity-level creators getting top...
Read More

11 Effective Ways To Align Content Strategy And Media Planning

February 24, 2021
Many brands have separate departments for content marketing and media planning, both of which help get their products and services...
Read More

Your Gen Z Marketing Isn’t Working. Here’s Why.

February 12, 2021
When you think of Generation Z, what comes to mind? If you find yourself picturing a bunch of screen-addicted kids...
Read More

The top 17 influencer marketers at brands who plan creative campaigns and partner effectively with creators

February 8, 2021
Being an effective influencer marketing exec sometimes means knowing when to give up control.
Read More

Influencer Marketing’s Surprising Rise Of The ‘Everyperson’

February 4, 2021
Even during a year like no other, influencer marketing thrived in 2020. Lockdowns led to increased social media usage, a...
Read More

12 Unique Ways To Engage Target Audiences With Video

January 29, 2021
While professional production value goes a long way toward making a video popular (and possibly viral) on social media, incorporating...
Read More

Likes, Shares, Comments: Don’t Be Misled By Past Engagement Rates

January 15, 2021
Influencer marketing has proven to be a powerful tool throughout the pandemic. However, the engagement rates that marketers use are...
Read More

Six Influencer Marketing Trends To Watch In 2021

January 7, 2021
If there's one thing we can probably agree on about 2020 and its impact on brands and consumers, it's that...
Read More

Chief Marketer Top 200 Marketing Agencies

December 21, 2020
Finally, an agency list that shines the spotlight on the rest of the marketing mix. From the editors of Chief...
Read More

Choosing The Right Influencer (And One Major Misstep To Avoid)

December 17, 2020
Influencer marketing has long matured from an edgy Wild West tactic to an integral part of many brand marketing strategies....
Read More

The Reset Podcast Episode 144: Social Media Marketing with Danielle Wiley

December 11, 2020
Going from 25 clients at startup to 30,000 influencers, over the experienced course of 9 years, Sway's network prioritizes quality...
Read More

Why mega-famous creators don’t define influencer marketing

December 11, 2020
Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in the true powerhouses when it...
Read More

Dad 2.0 Episode 60: Danielle Wiley Can Curse In Senegalese

December 8, 2020
Join us to discuss how she built a two-page resume in two years, became an executive in two days, and...
Read More

‘Everyone is grasping for nostalgia and happiness’: Why marketers are ringing in the holiday season with more influencers

December 2, 2020
This year, marketers are turning more and more to influencers to spread holiday cheer.
Read More

Influencer Top 50 – 2020

November 12, 2020
The #Influencer50 is an annual initiative that recognises the wealth of talent within the ever-growing influencer marketing industry.
Read More

10 Unique Client Challenges And How Their Agencies Approached Them

November 10, 2020
Occasionally, an agency will take on a project that seems simple at first but quickly becomes complicated, requiring specialized skills...
Read More

How To Avoid 10 Big Advertising Mistakes That Repel Consumers

October 30, 2020
We’ve all heard the maxim, “There’s no such thing as bad publicity.” Anyone who has paid attention to social media...
Read More

11 Smart Ways To Adapt Marketing Campaigns This Holiday Season

October 27, 2020
Seasonal marketing campaigns may look a little different this year. Marketers might find that they need to modify or even...
Read More

How To Use Influencer Marketing To Reach Moms During The Pandemic

October 19, 2020
In a devastating pandemic that is affecting nearly every citizen and business, some are struggling more than others. Research shows...
Read More

‘Bring in the younger generations’: Inside Travelers’ influencer marketing strategy

October 14, 2020
Travelers is building its use of influencers — comic book artists, musicians, lifestyle influencers and more — to reach new...
Read More

5 All-Too-Common Influencer Marketing Mistakes — and How to Avoid Them

October 6, 2020
Pandemic life has boosted social media usage and digital content consumption, traditional advertising is largely either distrusted or skipped altogether...
Read More

13 Effective Ways Companies Can Cultivate A Strong Brand Voice

September 16, 2020
In the past, a company's brand image was a lot easier to craft. Brands were more isolated and could count...
Read More

New To Livestreaming? Check Out These 12 Tips For Beginners

September 15, 2020
With social distancing protocols and shelter in place orders part of life these days, businesses have had to become more...
Read More

Walk The Talk: Brands Need More Than Lip Service In 2020

September 8, 2020
The novel coronavirus. National and state lockdowns. Black Lives Matter. Police protests. Corporate diversity (or more often, the lack thereof)...
Read More

For all press inquiries, please contact us at: