Danielle Wiley, CEO, and founder of influencer marketing agency Sway Group discusses the trend of Brands using traditional celebs rather...

Danielle Wiley, the CEO, and founder of Sway Group dissects how athletes can better market themselves no matter the size...

Here, Fast Company Executive Board members explain the benefits and impact of real-time direct marketing through interactive shoppable videos on...

As an influencer agency CEO, Danielle Wiley shares her influencer marketing predictions for the year ahead. Here are six strategies...

Sway Group CEO Danielle Wiley shares five effective strategies for marketing during tough times.

Brands can use these 15 last-minute tips from members of Forbes Agency Council to get some last-minute holiday marketing done.

Sway Group’s new influencer campaign for Evercare Lint Rollers found sticky success by adding a strong TikTok element to the...

Many companies are taking to social media for marketing and promoting sales. Danielle Wiley, CEO of Sway Group shares tips...

Danielle Wiley, CEO of Sway Group shares four reasons why influencers are the perfect brand partners for driving change, helping...

Sway Group CEO Danielle Wiley weighs in with key strategies for generational marketing.

Snap is undergoing a sweeping reorganization as it attempts to stabilize following several quarters of slowing growth. Danielle Wiley, CEO...

Connecting with millennials involves building the right kind of awareness for your brand. Founder and CEO of Sway Group, Danielle...

Walmart may launch a platform that will use social media influencers to help the retailer and its 100,000 third-party sellers...

TikTok is the platform of choice for younger generations in 2022, and its influence and reach is only growing. Members...

Abercrombie & Fitch's new strategy is to try to bring back the generation that once loved it -- the brand...

From livestream events and viral TikToks to podcasts, echoes of radio’s heyday are seeping into marketing and advertising. Here are...

Sway Group's proprietary new platform allows influencers, brands, and agencies to easily collaborate, review and approve sponsored content across social...

Expert tips that will help managers maintain an open mind and evolve their mission to reflect the current climate and...

Best tips to help agency leaders manage the workflow during busy months when they may be understaffed and overloaded with...

If anyone was still in doubt about the power of TikTok to galvanize young audiences, the “Gentleminions” phenomenon should have...

Amazon is leaning heavily on influencers to help usher in a successful Prime Day. Creators will play a key role...

Businesses across the country continue to struggle to find workers to fill open jobs. While the labor shortage itself is...

In the ever-expanding world of influencer marketing, the sheer number of potential partners and topic niches can seem overwhelming. With...

As the U.S. inflation rate surpasses 8%, marketers are starting to feel the pain in their advertising budgets. Brands such...