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Sway Group Launches Sway Proof, an Innovative Creator Content Review and Approval Workspace
July 27, 2022
Sway Group's proprietary new platform allows influencers, brands, and agencies to easily collaborate, review and approve sponsored content across social...
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Here’s How to Connect Corporate Growth with Social Responsibility
July 25, 2022
Expert tips that will help managers maintain an open mind and evolve their mission to reflect the current climate and...
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How Danielle Wiley of Sway Group, Owns it
July 25, 2022
Today's guest on the OwnIt Podcast is Danielle Wiley of Sway Group. Danielle launched her agency in the middle of...
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Navigating a Leadership Role Can Be Lonely – Here Are Some Tips
July 18, 2022
Go-to leadership resources that a panel of Fast Company Executive Board members have found useful, whether you’re a seasoned C-Suite executive,...
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15 Smart Tips For Managing Agency Workflows When Understaffed
July 14, 2022
Best tips to help agency leaders manage the workflow during busy months when they may be understaffed and overloaded with...
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“Gentleminions” trend shows the power of TikTok
July 11, 2022
If anyone was still in doubt about the power of TikTok to galvanize young audiences, the “Gentleminions” phenomenon should have...
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3 TikTok Marketing Strategies Every Brand Should Embrace
July 7, 2022
Marketing on TikTok really isn’t like marketing on any other social media platform. Here’s what’s important to know: Brands need...
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House of Highlights’ Creator-led Content Triples Revenue
July 7, 2022
Bleacher Report’s social-first sports vertical House of Highlights is producing more creator-led content to establish more franchises and increase its...
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Amazon is Leaning on Influencers to Help Boost Prime Day Sales
July 6, 2022
Amazon is leaning heavily on influencers to help usher in a successful Prime Day. Creators will play a key role...
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Your New Recruitment Hack: Influencer Marketing
July 5, 2022
Businesses across the country continue to struggle to find workers to fill open jobs. While the labor shortage itself is...
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15 Red Flags For SMBs Vetting Potential Agency Partners
July 5, 2022
Often, hiring an agency to help plan and execute a solid marketing strategy is the best option for small business...
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Industry Leaders React to Roe vs. Wade Reversal
June 27, 2022
“As a women-owned and run business, this is a very sad day. We are all gutted. I’ve been messaging with...
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Here’s Why Geotargeted Influencer Marketing Changes The Outreach Game
June 9, 2022
In the ever-expanding world of influencer marketing, the sheer number of potential partners and topic niches can seem overwhelming. With...
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Influencer Marketing
June 2, 2022
As the U.S. inflation rate surpasses 8%, marketers are starting to feel the pain in their advertising budgets. Brands such...
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How Brands Can Combat Inflation with Influencer Marketing
May 31, 2022
While the U.S. continues to grapple with pandemic recovery and ongoing supply chain issues, inflation has been soaring. Rising material and labor...
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Marketers Jump On Memorial Day Bandwagon
May 31, 2022
A variety of marketers are taking a diverse approach to Memorial Day, with some focusing on the seasonal aspects while...
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Marketers Experimenting with Reels are Figuring Out How to Drive Lower-Funnel Results
May 24, 2022
Just like your eyebrows, TikTok and Reels are sisters, not twins. Case in point: The two social video formats weren’t...
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U.S. Warns Businesses to Prepare For Civil Unrest After Abortion Ruling
May 18, 2022
Law enforcement organizations are warning corporate leaders about the risk of civil unrest, and perhaps violence, if the Supreme Court...
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The Ad World Reacts To Roe Vs. Wade News
May 17, 2022
On May 2, the news that the Supreme Court had voted to strike down Roe v. Wade sent shockwaves across...
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3 Big Myths About NIL Influencer Marketing That Brands Need To Know
May 17, 2022
NIL officially became a red-hot marketing topic on July 1, 2021, when the NCAA enacted a rule to allow college...
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14 Key Elements To Inspire Social Media Users To Share Your Content
May 17, 2022
Companies describe the many methods marketers employ to help prospects and customers first find, then engage with and consider their...
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14 Smart Tips To Help Marketers Navigate Influencer Partnerships
May 17, 2022
Influencers have been used to reach target audiences for longer than many might imagine. While the status of “influencer” has...
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Adland’s Reaction to Musk’s $44bn Twitter Deal: ‘A Major Disruption to Its Ad Business’
April 26, 2022
Elon Musk didn’t hide the fact that he wanted control of Twitter and now, $44bn later, he has it. The...
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Brands Taking a Stand: Five Critical Tips for Getting it Right
April 22, 2022
In the past, no one would have expected or even wanted a consumer brand to share their thoughts on social...
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3 Reasons Why Social Media Influencers Complement Agency Work
April 21, 2022
In 2022, global spending on influencer marketing is expected to grow to a whopping $16.4 billion industry, up from $9.7B...
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Creators Can’t Count on Brands to Stick With Them Through Pregnancy
April 20, 2022
Stephanie Liu Hjelmeseth spent more than half a decade building her brand as a style blogger and was finally working...
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What’s Behind the Employment Gap?
April 18, 2022
As the nature of how and why people work continues to evolve, hiring managers will benefit from learning to understand...
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How to Use Influencer Marketing to Grow Your New Brand
April 13, 2022
WARC - Influencer marketing has become an increasingly mainstream marketing strategy in recent years, featuring a dramatic rise in popularity...
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15 Tips For Businesses Looking To Ramp Up Social Commerce Efforts
April 8, 2022
Social media originally started as a platform to connect with others — now, it’s so much more than that. Social...
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Here’s How Brands Can Authentically Connect With Gen X
March 31, 2022
Have you heard the joke about how Gen X’s favorite song is “Don’t You Forget About Me”? As the smallest...
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PR Daily Selects Sway Group as One of Their Top Agencies for 2022
March 28, 2022
PR Daily's 'Top Agency Award' benchmarks agencies across the globe that are conceiving and executing outstanding campaigns and initiatives.
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Can TikTok Stars Make it Big in Hollywood? Well, it’s Starting to Happen.
March 24, 2022
USA Today - TikTok, Instagram and other social media platforms are changing the way Hollywood finds the stars of tomorrow.
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Why Hollister is Taking a Long-Term Partnership Approach to its Influencer Marketing on TikTok
March 14, 2022
Digiday - Hollister is shifting to extended partnerships over a one-off, pay-per-post model with TikTok creators to build trust with...
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March Madness and Influencer Marketing – What Brands Should Know
March 11, 2022
AdAge - This year’s March Madness will be a learning moment for brands navigating new rules allowing players to profit...
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Advertisers Stand with Ukraine as ‘The World That Brands Now Occupy is a Much More Open and Honest One’
March 9, 2022
theTradeDesk - It didn’t take brands and agencies long to publicly display their support for Ukraine following Russia’s invasion against...
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Influencer Marketing Authentication: First-Party Data Changes Everything
March 8, 2022
Forbes - In all the ongoing buzz around influencer marketing and its ever-growing appeal to brands of all kinds, there’s...
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How To Counter Negative Publicity About Internal Company Issues
March 7, 2022
Thanks to the speed at which news of internal problems at a company can spread on social media and create...
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How Abercrombie & Fitch is using TikTok to reintroduce the brand and ‘reflect back who our consumer is today’
February 24, 2022
Abercrombie & Fitch is using TikTok to reintroduce the brand to millennial and Gen Z consumers. The 130-year-old brand is...
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What Brands Should Know About Working With High-Profile Influencers
February 8, 2022
Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach like never before. With the...
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Less Damon, More D’Amelio? Super Bowl Ads May Increasingly Lean on Influencers
February 8, 2022
We’re not quite there yet, but marketers see a future where brands opt for creators over traditional celebs in their...
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Want To Market On TikTok? 12 Top Tips For Businesses
February 7, 2022
The seemingly instant popularity of the short-video platform TikTok took some marketers by surprise, and it has only continued to...
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‘TikTok is where we see UGC work really hard for us’: Why Bush’s next ad will be creator-made
February 3, 2022
Bush’s canned goods is leaning into user-generated content (or UGC) — the company’s next commercial will be made by a...
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Chief Marketer Market Like a Mother Award
January 31, 2022
Let’s be honest, shall we? Most of us thought we’d be in a different—perhaps better—place at the start of 2022...
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10 Influencer Marketing Companies That Help Brands Succeed In a Digital World
January 17, 2022
Influencer marketing has been around for a long time, and it all started with mainstream celebrities and passionate bloggers. Companies...
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15 Top Trends That Will Impact Marketing In 2022
January 14, 2022
Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts...
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6 Red-Hot Influencer Marketing Predictions For 2022
January 11, 2022
After another year like no other, it’s difficult to deny the increasing practicality of influencer marketing as a brand strategy....
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Chief Marketer Selects Sway Group In Its Exclusive List Of Top Marketing Agencies
January 11, 2022
Sway Group, a leading influencer marketing and branded content agency, announces that it was selected by Chief Marketer in the...
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How PR pros and brand managers can counter ‘cancel culture’ with influencers
December 20, 2021
When it comes to the term “cancel culture,” PR pros might be tempted to steer clear of what’s become a...
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