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In this op-ed piece, Danielle Wiley suggests the importance of a collective shift in pricing model standards throughout the dynamic […]

Founder and CEO of Sway Group, Danielle Wiley, draws on her previous experience at the Edelman public relations agency and

Founder and CEO of Sway Group, Danielle Wiley shares the “skinny” on Meta’s Branded Content tool changes and how it

A variety of marketers are taking a diverse approach to Memorial Day, with some focusing on the seasonal aspects while

Influencer marketing and branded content agency Sway Group has tapped Rebecca Camhi for the new post of director of client services.

In June the National Collegiate Athletic Association voted to allow college athletes to earn money and otherwise benefit from their names, images and likenesses (NIL) via endorsements, sponsorships and other commercial endeavors.

What is authenticity? Dr. Jared Watson, an assistant professor of marketing at NYU Stern and Danielle Wiley, Founder & CEO of agency Sway Group, partnered on a study, launched pre-pandemic, to find the answer to that question.

Because expecting kids to interact with the back of a cereal box while eating breakfast is rather Stone Age, Pebbles cereal decided to engage with kids via instructional videos on social media.

Creativity in ad agencies seems to have always happened In The Room—when a creative team or an account team all get together to brainstorm. The value of an agency comes from the collision of ideas that happen when people intersect with each other, day after day.

So now Casper is wary of influencers. Yes, the brand that nearly invented the term “disrupter” when it shook up the sleepy mattress industry with its flashy and ubiquitous DTC marketing, now seems to have second thoughts — at least that’s what recent media reports took from the $1 billion company’s recent pre-IPO filings.

While there’s no shortage of influencer marketing debacles (Google “Fyre Festival+Instagram”), some brands are taking a closer look at their relationships with celebrities, micro- and nano-influencers.

How should you feel about those little hearts on Instagram? Would you like Instagram better without them? Instagram is currently testing a like-free environment in seven countries.