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Amplify Trendjacking Efforts With Influencer Marketing

August 15, 2023
Sway Group Founder and CEO, Danielle Wiley explains ways to successfully sync influencer marketing campaigns with the latest trends and...
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Marketing Briefing: Why Concerns of Influencer Marketing Oversaturation Are Overblown

August 8, 2023
According to experts, oversaturation concerns are understandable but overblown, Danielle Wiley explains why Sway Group is not overly concerned.
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Marketing Briefing: Why Influencers are Worried About Crossing the Actor’s Strike Picket Line

July 25, 2023
Amid the Sag-Aftra strike, Sway Group CEO Danielle Wiley offers perspective for influencers navigating through the chatter and confusion.
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19 Unconventional Branded Social Media Accounts that Inspire Marketers

July 24, 2023
CEO Danielle Wiley reveals her favorite branded social account which offers inspiration to marketers, redefines the way brands engage with...
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14 Agency Pros Share the Risks that Digital Marketers Face in 2023

July 24, 2023
Forbes Council members share the biggest risks digital marketers face at this time, along with ways to prepare for them...
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19 Ways to Be More Confident in Your Role at Work

July 19, 2023
Danielle Wiley joins fellow panelists in sharing what lessons they’ve learned from overcoming patterns of previous self-doubt, and how they...
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Sway Group & Ergobaby to Co-Present at ANA Digital and Social Media Conference

July 18, 2023
Wiley and Soletti’s co-session will break down what brands need to know, tapping into culture and purpose, and advising on...
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CreatorIQ Develops Metrics Showing the Return on Influencer Marketing

July 13, 2023
Founder & CEO, Danielle Wiley, agrees that CreatorIQ's influencer metrics development in providing access to ROCs is an exciting transformation...
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15 Valuable Tips to Help Brands Turn Employees Into Company Advocates

July 11, 2023
CEO, Danielle Wiley, shares advice for companies to keep in mind as they work to turn employees into natural brand...
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The Case for Fee Transparency in Influencer Marketing

July 7, 2023
In this op-ed piece, Danielle Wiley suggests the importance of a collective shift in pricing model standards throughout the dynamic...
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How Commodity Brands Can Thrive With Social Media Influencers

July 5, 2023
Danielle Wiley dives into some of the reasons commodities should be capitalizing on the immense potential of influencer marketing.
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What Shein’s Misstep Means for the Influencer Marketing Industry

June 30, 2023
Sway Group Founder and CEO, Danielle Wiley, comments on the influencer marketing industry following the fast-fashion giant, Shein, controversy.
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16 Creative Ways to Leverage Unique Visuals in Campaigns and Online

June 21, 2023
Forbes Agency Council members share how businesses can harness innovative visual elements to create experiences that will captivate audiences and...
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20 Tactics Local Companies Can Use to Win Loyal Customers Upon Launch

June 20, 2023
CEO, Danielle Wiley, explains how partnering with local influencers can leverage exposure in the community and ensure success right out...
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Promoting Trust and Employee Engagement with Remote Teams: An Interview with Danielle Wiley, CEO, Sway Group

June 20, 2023
In this interview, Danielle provides her expert advice & firsthand experience in building trust and promoting employee engagement as the...
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Key Lessons 15 Agency Pros Will Carry Throughout Their Careers

June 12, 2023
Forbes Agency Council members share creative social commerce ideas brands can leverage to captivate their audience, enhance customer engagement, and...
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Nostalgia: A Secret Weapon for Influencer Marketing Success

June 6, 2023
Danielle Wiley discusses the power of nostalgia, sharing four ways it can outperform other content strategies in the world of...
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Bossing It: Digging Deep to Find Inner Resilience with Danielle Wiley

June 6, 2023
Sway Group founder and CEO shares on topics such as unexpected leadership, learning lessons from tough times, and enjoying the...
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13 Ways to Instill Your Brand’s Core Values Across All Channels

June 2, 2023
Members of Fast Company Executive Board provide guidance on how companies can ensure their core values are consistently being reflected...
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5 Simple Ways to Step Up Your Business’s TikTok Game

June 1, 2023
Founder and CEO, Danielle Wiley, joins fellow business experts in sharing first-hand tips for successful TikTok campaigns.
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Influencer Marketing in Turbulent Times: How to Thrive Amid Social and Political Challenges

June 1, 2023
Sway Group's CEO, Danielle Wiley shares five ways brands can collaborate effectively with influencers amid complex social and political environments.
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20 Life Lessons That Have Built Stronger Business Leaders

May 24, 2023
As part of an expert panel, CEO Danielle Wiley highlights her experience-driven advice about which crucial traits are the most...
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What 20 Agency Leaders Are Doing To Better Understand And Embrace AI

May 16, 2023
Sway Group CEO, Danielle Wiley, joins fellow agency leaders in discussing AI, detailing how she's getting hands-on experience with AI...
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Nobody Who Read Her Could Possibly Think a Mom Had No Inner Life

May 15, 2023
In an article about Heather Armstrong and the momfluencer world, Danielle Wiley shares about her own experience and knowledge as...
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Sway Group Selected by California Raisins for Innovative Yearlong Influencer Marketing Program

May 3, 2023
Sway Group will work with a diverse group of influencers to create engaging content that showcases the versatility, nutrition benefits,...
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Agency News You Need To Know This Week

May 3, 2023
California Raisins selected Influencer and branded content agency Sway Group as its lead agency to handle influencer marketing, following a...
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Personal Influencer Connections Vs. For You Page Viral Moments

May 3, 2023
CEO and Founder of Sway Group, Danielle Wiley, gives an insider view on the For You Page (FYP), highlighting the...
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Press Release: Sway Group Selected by California Raisins for Innovative Yearlong Influencer Marketing Program

May 3, 2023
Sway Group, a leading full-service influencer marketing, and branded content agency, announces that it has been selected after a formal...
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California Raisins Picks Sway Group to Lead Influencer Marketing

April 26, 2023
California Raisins is stepping up on Instagram and TikTok and has appointed Sway Group as its leading influencer agency for...
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15 Top Tips For Creating Platform – And Creator – First Campaign Strategies

April 24, 2023
Danielle Wiley, CEO of Sway Group, joins fellow Forbes Agency Council members in sharing their best tips for creating a...
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More Brands Choose Boomer, Gen X Influencers, As ‘Older Audiences Can Be Just As Impactful’ As Young Ones

April 24, 2023
CEO and Founder of Sway Group, Danielle Wiley, weighs in on the potential of working with older influencers and reaching...
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Creators Pretend To Be At Coachella—What It Means For Brands’ Influencer Event Strategies

April 19, 2023
Influencer marketers aren’t keen on creators lying to their audiences, saying it erodes trust. Danielle Wiley, CEO of Sway Group,...
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Damage Control: What Could Anheuser-Busch Have Done Differently?

April 19, 2023
Founder and CEO of Sway Group, Danielle Wiley, draws on her previous experience at the Edelman public relations agency and...
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Bud Light Uproar Exposes Need for Marketers to Manage Marketer Influencer Controversies

April 18, 2023
Danielle Wiley, CEO of Sway Group, advises on how to handle controversy during a campaign or partnership, amidst Bud Light's...
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18 Expert Tips For Creating A Successful B2B Podcast

April 18, 2023
CEO and Founder of Sway Group, Danielle Wiley, shares her advice for B2B podcasters to consider in order to create...
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Bud Light’s Dylan Mulvaney Partnership—Marketing Experts React to Controversy

April 11, 2023
While the controversy over Bud Light’s partnership with a trans influencer isn’t blowing over so easily, Danielle Wiley, CEO of...
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Here’s How To Overcome 3 Common Franchise Brand Challenges With Influencer Marketing

April 10, 2023
CEO of Sway Group Danielle Wiley dives into three of the most common challenges franchises face—and how partnering with the...
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Meta Moves And Implications For Influencer Marketing

April 6, 2023
Founder and CEO of Sway Group, Danielle Wiley shares the "skinny" on Meta's Branded Content tool changes and how it...
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15 Tips for Creating Content That Will Build Customer Loyalty

April 5, 2023
CEO of Sway Group Danielle Wiley, and other Fast Company Executive Board members offer their best tips for creating engaging,...
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Why Real Estate Company Windermere is Adding Influencers to Its Marketing Mix and Spending Half of Its Ad Budget on Them

April 2, 2023
Danielle Wiley, founder, and CEO of Sway Group weighs in on why focusing on influencer marketing and streaming makes sense.
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14 Ways to Engage Customers at a Pop-up Shop or Kiosk

March 29, 2023
Members of Fast Company Executive Board provide guidance on how companies can launch a successful pop-up shop or kiosk to...
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Agencies Weigh in on What to Do if a TikTok Ban Goes Through

March 28, 2023
With TikTok under the microscope and a potential US ban looming, industry leaders including Danielle Wiley share what they are...
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16 Ways To Engage Customers Using Text Alerts

March 17, 2023
Danielle Wiley, Sway Group CEO, and other members of Forbes Agency Council share clever ways for brands to engage customers...
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Key Lessons 15 Agency Pros Will Carry Throughout Their Careers

March 13, 2023
Members of the Forbes Agency Council share a significant lesson that has been key to their long-term success and has...
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Why Smaller Influencers Outshine Mega-Influencers In The Age Of Social Media

March 13, 2023
Sway Group's Founder and CEO, Danielle Wiley discusses the advantages and best-practice strategies for collaborating with smaller influencers.
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15 Challenges Agencies Are Preparing To Meet In 2023

March 7, 2023
Agency leaders, including Sway Group founder and CEO Danielle Wiley share strategies for overcoming challenges facing advertising, marketing, and public...
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3 Ways ChatGPT Can Help Brand Marketers

March 6, 2023
In this Fast Company article, Sway Group CEO Danielle Wiley highlights three ways that brand marketers can leverage ChatGPT including...
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The Creator Marketing Complex is Unprepared for Deepfakes

February 13, 2023
Sway Group founder and CEO Danielle Wiley shares thoughts on deepfake technology and navigating brand safety with creator likeness misuse.
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