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Benefits of Hiring Influencers for Quality Content Without a Full Campaign
September 20, 2023
While influencer campaigns will always have their place, CEO Danielle Wiley explains the benefits of leveraging influencers to craft tailored,...
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18 Executives Discuss Their Professional Drive and Determination
September 18, 2023
Sway Group CEO Danielle Wiley weighs in on what inspired her to seek and maintain her current position and with...
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18 Agency Leaders Share Best Practices For Peer-To-Peer Marketing
September 18, 2023
Forbes council member and CEO, Danielle Wiley joins fellow leaders in offering how to leverage this powerful method of reaching...
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How Agencies Are Measuring Impact for Brands Beyond the Classic Core Metrics
September 14, 2023
As more data and channels become available, CEO Danielle Wiley comments on the evolution toward developing more metrics beyond a...
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The Rise of Granfluencers
September 5, 2023
Sway Group founder, Danielle Wiley, chimes in on the recent wave of influencers over 50 who are embracing aging and...
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5 Expert Tips for Leveraging Retail Influencer Marketing
August 28, 2023
Charting the course of influencer partnerships can still seem daunting, Danielle Wiley shares her expert advice, offering a handful of...
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17 Smart Ways Agencies Set Client Expectations Around Campaign Success
August 25, 2023
Danielle Wiley, Founder and CEO, reveals the ways Sway Group bridges the potential gaps between a client’s desired results and...
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20 Agency Leaders Share Lessons They Learned From Unrelated Fields
August 25, 2023
CEO Danielle Wiley shares which surprising and unrelated field helped her learn the valuable lesson that knowing when to walk...
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Keith Smith: When Influencers Go Bad
August 18, 2023
In an interview on The Fuel Podcast, CEO Danielle Wiley advises on what to do when brand ambassadors and influencer...
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Amplify Trendjacking Efforts With Influencer Marketing
August 15, 2023
Sway Group Founder and CEO, Danielle Wiley explains ways to successfully sync influencer marketing campaigns with the latest trends and...
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Marketing Briefing: Why Concerns of Influencer Marketing Oversaturation Are Overblown
August 8, 2023
According to experts, oversaturation concerns are understandable but overblown, Danielle Wiley explains why Sway Group is not overly concerned.
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Marketing Briefing: Why Influencers are Worried About Crossing the Actor’s Strike Picket Line
July 25, 2023
Amid the Sag-Aftra strike, Sway Group CEO Danielle Wiley offers perspective for influencers navigating through the chatter and confusion.
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19 Unconventional Branded Social Media Accounts that Inspire Marketers
July 24, 2023
CEO Danielle Wiley reveals her favorite branded social account which offers inspiration to marketers, redefines the way brands engage with...
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14 Agency Pros Share the Risks that Digital Marketers Face in 2023
July 24, 2023
Forbes Council members share the biggest risks digital marketers face at this time, along with ways to prepare for them...
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19 Ways to Be More Confident in Your Role at Work
July 19, 2023
Danielle Wiley joins fellow panelists in sharing what lessons they’ve learned from overcoming patterns of previous self-doubt, and how they...
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Sway Group & Ergobaby to Co-Present at ANA Digital and Social Media Conference
July 18, 2023
Wiley and Soletti’s co-session will break down what brands need to know, tapping into culture and purpose, and advising on...
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CreatorIQ Develops Metrics Showing the Return on Influencer Marketing
July 13, 2023
Founder & CEO, Danielle Wiley, agrees that CreatorIQ's influencer metrics development in providing access to ROCs is an exciting transformation...
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15 Valuable Tips to Help Brands Turn Employees Into Company Advocates
July 11, 2023
CEO, Danielle Wiley, shares advice for companies to keep in mind as they work to turn employees into natural brand...
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The Case for Fee Transparency in Influencer Marketing
July 7, 2023
In this op-ed piece, Danielle Wiley suggests the importance of a collective shift in pricing model standards throughout the dynamic...
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How Commodity Brands Can Thrive With Social Media Influencers
July 5, 2023
Danielle Wiley dives into some of the reasons commodities should be capitalizing on the immense potential of influencer marketing.
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What Shein’s Misstep Means for the Influencer Marketing Industry
June 30, 2023
Sway Group Founder and CEO, Danielle Wiley, comments on the influencer marketing industry following the fast-fashion giant, Shein, controversy.
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16 Creative Ways to Leverage Unique Visuals in Campaigns and Online
June 21, 2023
Forbes Agency Council members share how businesses can harness innovative visual elements to create experiences that will captivate audiences and...
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20 Tactics Local Companies Can Use to Win Loyal Customers Upon Launch
June 20, 2023
CEO, Danielle Wiley, explains how partnering with local influencers can leverage exposure in the community and ensure success right out...
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Promoting Trust and Employee Engagement with Remote Teams: An Interview with Danielle Wiley, CEO, Sway Group
June 20, 2023
In this interview, Danielle provides her expert advice & firsthand experience in building trust and promoting employee engagement as the...
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Key Lessons 15 Agency Pros Will Carry Throughout Their Careers
June 12, 2023
Forbes Agency Council members share creative social commerce ideas brands can leverage to captivate their audience, enhance customer engagement, and...
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Nostalgia: A Secret Weapon for Influencer Marketing Success
June 6, 2023
Danielle Wiley discusses the power of nostalgia, sharing four ways it can outperform other content strategies in the world of...
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Bossing It: Digging Deep to Find Inner Resilience with Danielle Wiley
June 6, 2023
Sway Group founder and CEO shares on topics such as unexpected leadership, learning lessons from tough times, and enjoying the...
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13 Ways to Instill Your Brand’s Core Values Across All Channels
June 2, 2023
Members of Fast Company Executive Board provide guidance on how companies can ensure their core values are consistently being reflected...
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5 Simple Ways to Step Up Your Business’s TikTok Game
June 1, 2023
Founder and CEO, Danielle Wiley, joins fellow business experts in sharing first-hand tips for successful TikTok campaigns.
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Influencer Marketing in Turbulent Times: How to Thrive Amid Social and Political Challenges
June 1, 2023
Sway Group's CEO, Danielle Wiley shares five ways brands can collaborate effectively with influencers amid complex social and political environments.
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20 Life Lessons That Have Built Stronger Business Leaders
May 24, 2023
As part of an expert panel, CEO Danielle Wiley highlights her experience-driven advice about which crucial traits are the most...
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What 20 Agency Leaders Are Doing To Better Understand And Embrace AI
May 16, 2023
Sway Group CEO, Danielle Wiley, joins fellow agency leaders in discussing AI, detailing how she's getting hands-on experience with AI...
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Nobody Who Read Her Could Possibly Think a Mom Had No Inner Life
May 15, 2023
In an article about Heather Armstrong and the momfluencer world, Danielle Wiley shares about her own experience and knowledge as...
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Sway Group Selected by California Raisins for Innovative Yearlong Influencer Marketing Program
May 3, 2023
Sway Group will work with a diverse group of influencers to create engaging content that showcases the versatility, nutrition benefits,...
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Agency News You Need To Know This Week
May 3, 2023
California Raisins selected Influencer and branded content agency Sway Group as its lead agency to handle influencer marketing, following a...
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Personal Influencer Connections Vs. For You Page Viral Moments
May 3, 2023
CEO and Founder of Sway Group, Danielle Wiley, gives an insider view on the For You Page (FYP), highlighting the...
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Press Release: Sway Group Selected by California Raisins for Innovative Yearlong Influencer Marketing Program
May 3, 2023
Sway Group, a leading full-service influencer marketing, and branded content agency, announces that it has been selected after a formal...
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California Raisins Picks Sway Group to Lead Influencer Marketing
April 26, 2023
California Raisins is stepping up on Instagram and TikTok and has appointed Sway Group as its leading influencer agency for...
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15 Top Tips For Creating Platform – And Creator – First Campaign Strategies
April 24, 2023
Danielle Wiley, CEO of Sway Group, joins fellow Forbes Agency Council members in sharing their best tips for creating a...
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More Brands Choose Boomer, Gen X Influencers, As ‘Older Audiences Can Be Just As Impactful’ As Young Ones
April 24, 2023
CEO and Founder of Sway Group, Danielle Wiley, weighs in on the potential of working with older influencers and reaching...
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Creators Pretend To Be At Coachella—What It Means For Brands’ Influencer Event Strategies
April 19, 2023
Influencer marketers aren’t keen on creators lying to their audiences, saying it erodes trust. Danielle Wiley, CEO of Sway Group,...
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Damage Control: What Could Anheuser-Busch Have Done Differently?
April 19, 2023
Founder and CEO of Sway Group, Danielle Wiley, draws on her previous experience at the Edelman public relations agency and...
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Bud Light Uproar Exposes Need for Marketers to Manage Marketer Influencer Controversies
April 18, 2023
Danielle Wiley, CEO of Sway Group, advises on how to handle controversy during a campaign or partnership, amidst Bud Light's...
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18 Expert Tips For Creating A Successful B2B Podcast
April 18, 2023
CEO and Founder of Sway Group, Danielle Wiley, shares her advice for B2B podcasters to consider in order to create...
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Bud Light’s Dylan Mulvaney Partnership—Marketing Experts React to Controversy
April 11, 2023
While the controversy over Bud Light’s partnership with a trans influencer isn’t blowing over so easily, Danielle Wiley, CEO of...
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Here’s How To Overcome 3 Common Franchise Brand Challenges With Influencer Marketing
April 10, 2023
CEO of Sway Group Danielle Wiley dives into three of the most common challenges franchises face—and how partnering with the...
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Meta Moves And Implications For Influencer Marketing
April 6, 2023
Founder and CEO of Sway Group, Danielle Wiley shares the "skinny" on Meta's Branded Content tool changes and how it...
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15 Tips for Creating Content That Will Build Customer Loyalty
April 5, 2023
CEO of Sway Group Danielle Wiley, and other Fast Company Executive Board members offer their best tips for creating engaging,...
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