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Bud Light Uproar Exposes Need for Marketers to Manage Marketer Influencer Controversies

April 18, 2023
Danielle Wiley, CEO of Sway Group, advises on how to handle controversy during a campaign or partnership, amidst Bud Light's...
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18 Expert Tips For Creating A Successful B2B Podcast

April 18, 2023
CEO and Founder of Sway Group, Danielle Wiley, shares her advice for B2B podcasters to consider in order to create...
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Bud Light’s Dylan Mulvaney Partnership—Marketing Experts React to Controversy

April 11, 2023
While the controversy over Bud Light’s partnership with a trans influencer isn’t blowing over so easily, Danielle Wiley, CEO of...
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Here’s How To Overcome 3 Common Franchise Brand Challenges With Influencer Marketing

April 10, 2023
CEO of Sway Group Danielle Wiley dives into three of the most common challenges franchises face—and how partnering with the...
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Meta Moves And Implications For Influencer Marketing

April 6, 2023
Founder and CEO of Sway Group, Danielle Wiley shares the "skinny" on Meta's Branded Content tool changes and how it...
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15 Tips for Creating Content That Will Build Customer Loyalty

April 5, 2023
CEO of Sway Group Danielle Wiley, and other Fast Company Executive Board members offer their best tips for creating engaging,...
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Why Real Estate Company Windermere is Adding Influencers to Its Marketing Mix and Spending Half of Its Ad Budget on Them

April 2, 2023
Danielle Wiley, founder, and CEO of Sway Group weighs in on why focusing on influencer marketing and streaming makes sense.
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14 Ways to Engage Customers at a Pop-up Shop or Kiosk

March 29, 2023
Members of Fast Company Executive Board provide guidance on how companies can launch a successful pop-up shop or kiosk to...
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Agencies Weigh in on What to Do if a TikTok Ban Goes Through

March 28, 2023
With TikTok under the microscope and a potential US ban looming, industry leaders including Danielle Wiley share what they are...
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16 Ways To Engage Customers Using Text Alerts

March 17, 2023
Danielle Wiley, Sway Group CEO, and other members of Forbes Agency Council share clever ways for brands to engage customers...
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Key Lessons 15 Agency Pros Will Carry Throughout Their Careers

March 13, 2023
Members of the Forbes Agency Council share a significant lesson that has been key to their long-term success and has...
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Why Smaller Influencers Outshine Mega-Influencers In The Age Of Social Media

March 13, 2023
Sway Group's Founder and CEO, Danielle Wiley discusses the advantages and best-practice strategies for collaborating with smaller influencers.
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15 Challenges Agencies Are Preparing To Meet In 2023

March 7, 2023
Agency leaders, including Sway Group founder and CEO Danielle Wiley share strategies for overcoming challenges facing advertising, marketing, and public...
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3 Ways ChatGPT Can Help Brand Marketers

March 6, 2023
In this Fast Company article, Sway Group CEO Danielle Wiley highlights three ways that brand marketers can leverage ChatGPT including...
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The Creator Marketing Complex is Unprepared for Deepfakes

February 13, 2023
Sway Group founder and CEO Danielle Wiley shares thoughts on deepfake technology and navigating brand safety with creator likeness misuse.
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More Perfect Marketing Ep.153- Modern Day Influencer Campaigns

February 2, 2023
Danielle Wiley, CEO of Sway Group joins More Perfect Marketing podcast host David Baer to chat about modern-day influencer marketing...
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4 Ways To Survive Social Media Chaos In 2023

February 1, 2023
Brands need a plan for navigating the 2023 social media environment, and CEO of Sway Group, Danielle Wiley, talks through...
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Social Media Trends to Watch for 2023

January 24, 2023
What hot influencer trends should you have on your radar? CEO of Sway Group, Danielle Wiley, shares her predictions for...
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Biggest Influencer Trends to Watch for in 2023

January 16, 2023
Marketing guru Danielle Wiley joins Good Day DC to talk about how the influencer market will impact consumers this year.
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15 Trends Agency Leaders Expect To Impact Their Work In 2023

January 15, 2023
Members of Forbes Agency Council, including Sway Group CEO, Danielle Wiley explore trends they expect to impact their work and...
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Here’s Why YouTube Shorts May Be a Brand’s Best Friend in 2023

January 3, 2023
CEO of Sway Group, Danielle Wiley, discusses three ways the relatively new offering and extension of YouTube's already powerful reach,...
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Why Super Bowl Ads Will Likely Bypass Influencers

January 3, 2023
Danielle Wiley, CEO, and founder of influencer marketing agency Sway Group discusses the trend of Brands using traditional celebs rather...
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Deion Sanders and the Importance of Branding for NIL Success, with Danielle Wiley

December 28, 2022
Danielle Wiley, the CEO, and founder of Sway Group dissects how athletes can better market themselves no matter the size...
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Sway Group Selected by Chief Marketer for Coveted “CM200”

December 15, 2022
Sway Group, a leading influencer marketing and branded content agency, was selected by Chief Marketer in the "2023 Chief Marketer 200" for...
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What Leaders Get Wrong About the Four-Day Workweek: Four Myths Holding You Back

December 12, 2022
For brands considering the possibility of moving to a four-day workweek, CEO of Sway Group, Danielle Wiley, looks at some...
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8 Reasons Why Shoppable Video May Boost a Company’s Awareness

December 7, 2022
Here, Fast Company Executive Board members explain the benefits and impact of real-time direct marketing through interactive shoppable videos on...
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6 Influencer Marketing Trends to Watch for in 2023

December 6, 2022
As an influencer agency CEO, Danielle Wiley shares her influencer marketing predictions for the year ahead. Here are six strategies...
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It’s Time to Reconsider Influencer Exclusivity Demands

November 16, 2022
By pushing exclusivity, brands may actually be hurting their own influencer marketing efforts- Danielle Wiley dives into the reasons why.
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Holiday Season 2022: Influencer Marketing Tips And Advice

November 11, 2022
Founder and CEO of Sway Group, Danielle Wiley dives into some best-practice influencer marketing tips for the 2022 holiday shopping...
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Hard times, Hard Sell? Brand Tactics for Marketing Through Uncertainty

November 4, 2022
Sway Group CEO Danielle Wiley shares five effective strategies for marketing during tough times.
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15 Last-Minute Holiday Marketing Ideas For Brands Getting A Late Start

November 3, 2022
Brands can use these 15 last-minute tips from members of Forbes Agency Council to get some last-minute holiday marketing done.
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Lint Roller Brand Evercare Launches Sticky TikTok Campaign

October 27, 2022
Sway Group recently launched Evercare’s first TikTok campaign and was able to help drive brand engagement with upbeat, entertaining and...
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Why Companies Cut Off Megastar Partnerships

October 26, 2022
Danielle Wiley, CEO of Sway Group joins Ashleigh Banfield on NewsNation to discuss the Kanye/Adidas disaster. They discussed the risks...
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Sway Group Launches Sticky TikTok Campaign for Evercare

October 26, 2022
Sway Group’s new influencer campaign for Evercare Lint Rollers found sticky success by adding a strong TikTok element to the...
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Using Social Media to Save Money Amid Soaring Prices

October 20, 2022
Many companies are taking to social media for marketing and promoting sales. Danielle Wiley, CEO of Sway Group shares tips...
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How Social Media Can Help You Save Amid Rising Inflation

October 19, 2022
Danielle Wiley, Sway Group CEO joins GoodDay DC to talk about how one can use social media to save amid...
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How Holiday Planning Looks Different For Marketers And Advertisers In 2022

October 12, 2022
Make the most of your seasonal marketing campaigns. Members of Forbes Agency Council share their thoughts on how the holidays...
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Cause Marketing With Social Media Influencers: 4 Reasons It Works

October 11, 2022
Danielle Wiley, CEO of Sway Group shares four reasons why influencers are the perfect brand partners for driving change, helping...
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What Millennials Get Wrong About Marketing to Zoomers

September 22, 2022
Sway Group CEO Danielle Wiley weighs in with key strategies for generational marketing.
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15 Things Brands Seeing Low Social Engagement Might Be Doing Wrong

September 15, 2022
Members of Forbes Agency Council share some things that brands seeing low social engagement might be doing wrong.
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15 Ways for Bootstrapped Startups to Reward Top Performers

September 9, 2022
Fast Company Executive Board members provide their best cost-effective ideas for recognizing employees for their excellent work.
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Advertisers Brace for Turbulence at Snap, but Welcome Clearer Focus

September 8, 2022
Snap is undergoing a sweeping reorganization as it attempts to stabilize following several quarters of slowing growth. Danielle Wiley, CEO...
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How Brands Can Connect With Millennials: 5 Key Strategies For 2022

September 7, 2022
Connecting with millennials involves building the right kind of awareness for your brand. Founder and CEO of Sway Group, Danielle...
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Marketing Briefing: With ‘belt-tightening across the board’ marketers eye TikTok influencers as they seek performance, efficiency

September 2, 2022
The focus on performance has led some marketers to lean more heavily on influencer marketing, particularly on TikTok as it...
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Holiday 2022: How Brands Can Stand Out This Season

August 31, 2022
For brands that are beginning their planning for this year’s holiday season, here are five best-practice strategies for success in...
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Walmart Explores Matchmaker Marketplace for Social Media Influencers

August 18, 2022
Walmart may launch a platform that will use social media influencers to help the retailer and its 100,000 third-party sellers...
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16 Approaches Brands Can Take To Boost Engagement On TikTok

August 18, 2022
TikTok is the platform of choice for younger generations in 2022, and its influence and reach is only growing. Members...
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Influencer Marketing: 3 Critical Strategies For Highly Regulated Industries

August 16, 2022
Regulated brands can still find great success with their social marketing and influencer strategies.  Here are three main takeaways for...
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