CreatorIQ’s TikTok Partnership is Good News for Sway Group Clients
We have great news for anyone considering TikTok influencer marketing in 2022: thanks to our technology partner CreatorIQ, Sway Group […]
Influencer Marketing
Our Massive Sway network of more than 75,000 influencers allows us to create a variety of high volume sponsored content programs, including the ability to drill down by region, demographic, content vertical, and social network.
Influencer Marketing Trends for 2022
Interested in what we think the influencer marketing trends for 2022 will be? After another year like no other, it’s
4 Ways Social Influencers Are More Influential Than Celebrities
Influencer marketing isn’t really a new concept when you consider how celebrity endorsements have been around for decades. Companies have
Which is the Best Social Media Platform for Influencer Marketing?
We’re often asked which is the best social media platform for influencer marketing, and our answer hasn’t changed over the
Data Integrity in Influencer Marketing: Can You Count on Your Campaign Metrics?
In all the ongoing buzz around influencer marketing, few stop to question whether the data they’re getting from their influencer
How Much Does an Influencer Campaign Cost?
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Holiday Marketing with TikTok Influencers
Holiday marketing with TikTok influencers just makes sense. In fact, we can definitely expect TikTok to be one of the
How To Boost Black Friday Marketing with Influencers
Boosting your Black Friday marketing is possible with some strategic influencer marketing. Influencer marketing campaigns timed with peak shopping days
Micro Influencers on Instagram: A ‘Sweet Spot’ Combo for Success
Micro influencers have been getting more media attention in recent months, and for good reason. In our opinion, micro influencers
Choosing the Right Influencer For Your Brand: 5 Key Factors for Success
Choosing the right influencer for an influencer marketing campaign can seem like a daunting task these days. With millions of
Influencer Marketing Tips for Working with Content Creators
We often hear from businesses who are sold on the idea of influencer marketing but aren’t quite sure where to
Get More From Your Influencer Marketing: The Secret For Extending Campaign ROI
High-performing influencer content can and should be extended beyond the original influencer marketing campaign. You can leverage content and even