NIL officially became a red-hot marketing topic on July 1, 2021, when the NCAA enacted…
Sway GroupAugust 10, 2022
Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach…
Francesca BanducciMarch 24, 2022
Successful influencer marketing campaigns can sway opinions, spark conversations, increase brand loyalty, and boost sales.…
Tracie NallFebruary 8, 2022
We have great news for anyone considering TikTok influencer marketing in 2022: thanks to our…
Tracie NallJanuary 24, 2022
Interested in what we think the influencer marketing trends for 2022 will be? After another…
Tracie NallJanuary 21, 2022
Influencer marketing isn’t really a new concept when you consider how celebrity endorsements have been…
Sway GroupJanuary 7, 2022
We’re often asked which is the best social media platform for influencer marketing, and our…
Sway GroupDecember 16, 2021
In all the ongoing buzz around influencer marketing, few stop to question whether the data…
Tracie NallDecember 3, 2021
For brands who are just starting out with influencer marketing, it can be difficult to…
Tracie NallNovember 17, 2021
