We often hear from brands who are sold on the idea of influencer marketing but aren’t sure where to begin. How do you find the right people? Which social mixes are right for your campaign goals? Your influencer marketing strategy can only be successful if you tap into these essential components. Our tried and true tips for working with influencers and getting the most out of your influencer marketing campaign are below.
5 Simple Tips for Working with Influencers + Getting Started with Influencer Marketing
1. Start with What You Know
The good news is that you don’t have to be an expert in order to get started on your own. Try diving right in with direct engagement: pick your platforms and start talking to people! Seek out a few influencers in your target demographic, notice who they’re talking to, and build your community with organic conversations. Consistency is key, so don’t jump in only when you have a campaign to run. Stay present and be open to feedback.
2. Find Your Soulmate
The key to any successful influencer marketing strategy? Finding the perfect influencer(s) that not only relates to the product you’re trying to promote but also matches your brand’s core messaging. Without the ability to properly portray your brand’s message, your influencer’s post will just seem like another advertisement. However, finding an influencer (or 25) that perfectly embodies your brand’s messaging can be tough.
3. Give Them Time
It’s vital to give your influencers time to work with your product – let them live with it and decide how they would incorporate it into their daily lives. This way the storytelling will come naturally and your sponsored post will seamlessly blend into their feed and make your brand stand out. Consumers appreciate brand’s that indirectly market to them in a way that demonstrates the benefits they’ll receive from using your product.
4. Let Them Put Your Brand’s Message in Their Own Words
Give influencers some room to interpret your brand message. It’s important to have a message that can be vocalized in a number of ways so your influencers can tell your brand’s story their own unique way. This guarantees authenticity that speaks to your influencer’s audience and makes them want to hear more of what your brand has to say.
5. Work with a Network
Finally, work with a network! Yes, we may be biased here, but we started Sway Group to bring great brands and talented influencers together in one place. Brands and agencies who work with our network spend less time gathering resources and more time developing brand strategy and building long-lasting relationships.
Some of our clients have very specific campaigns in mind. That’s why we provide the influencer outreach, project management, QA, and measurement in order to ensure everything runs smoothly. For those who need more, we offer strategic guidance and years of experience. Talk to us today to learn more about what we can do for you.
Looking for more tips for working with influencers? Check out the links below!