Sway Group

How to Get the Most Out of Influencer Marketing

By June 20, 2017 No Comments

We all know that influencer marketing is the It Girl of marketing techniques. However, your influencer marketing strategy can only be successful if you give influences what they need to sell your product. But what are these essential components you must provide them with? Keep reading to find out as we tell you our tried and true tips for working with influencers.

tips for working with influencers

3 Simple Tips for Working with Influencers

Here are our best tips for working with influencers guaranteed to make your influencer marketing strategy a success:

1. Find Your Soulmate

The key to any successful influencer marketing strategy? Finding the perfect influencer that not only relates to the product your trying to promote, but also matches your brand’s core messaging. Without the ability to properly portray your brand’s message, your influencer’s post will just seem like another bland advertisement with the sole purpose of turning prospects into customers. However, finding an influencer that perfectly embodies your brand’s messaging can be tough. Luckily, we’re here to help! We guarantee our network of 90,000+ influencers contains the perfect influencer to market your brand. So contact us to get started!

2. Give Them Time

Like we said, your influencer’s ability to mimic your brand’s personal message is crucial to your marketing success. To achieve this, it’s important to give your influencers time to work with your product. Let them live with it and decide how they would incorporate it into their daily lives. Because of this, the storytelling will come naturally and your sponsored post will seamlessly blend into their feed. This is key to any sponsored content because it makes your brand stand out. People don’t like advertisements that shout at them to Click Here! or Buy Now! They appreciate brand’s that indirectly market to them in a way that demonstrates the benefits they’ll receive from using your product.

3. Let Them Put Your Brand’s Message in Their Own Words

Your company’s message should be broad to begin with. However, just because it is broad, doesn’t mean its generic or unspecific to your brand. It’s important to have a message that can be vocalized in a number of ways so your influencers can tell your brand’s story their own unique way. This guarantees authenticity that speaks to your influencer’s audience and makes them want to hear more of what your brand has to say. In other words, once they see an influencer who they trust using your product, they’ll immediately look for your company on social media platforms in order to learn more about what you have to offer.

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