While Facebook might not be the first social media platform you think about when considering…
Tracie NallFebruary 1, 2021
If you're new to this industry, it can be hard to discern the differences between…
Tracie NallJanuary 14, 2021
Influencer marketing, in a nutshell, is about partnering with content creators to produce and share…
Francesca BanducciJanuary 7, 2021
One of the many benefits of using influencer marketing is that when done correctly, it…
Tracie NallNovember 30, 2020
While micro influencers can be amazing partners for a variety of brand goals, nano influencers…
Francesca BanducciNovember 16, 2020
For influencers and brands, the FTC guidelines for influencer marketing are likely something you’re aware…
Francesca BanducciOctober 27, 2020
There's no doubt about it, partnering with a social media influencer to market your products…
Tracie NallOctober 15, 2020
We get asked a lot, how do you measure influencer marketing success? What are the…
Tracie NallOctober 5, 2020
Here at Sway Group, we’ve been working with clients to get a jump on their…
Tracie NallAugust 12, 2020
