There are plenty of misconceptions in the influencer and content marketing space; speculation and myths…
Sway GroupApril 2, 2019
So you’re a brand who decided to partner with a big-name social media influencer who’s…
Sway GroupMarch 14, 2019
Consumers — especially millennials and Gen Z — are increasingly weighing brand values into their…
Sway GroupMarch 13, 2019
In June of 2018, Unilever called for a crackdown on “poor practices such as fake…
Tracie NallMarch 6, 2019
The business of influencer marketing is estimated to reach a whopping $10 billion by the…
Sway GroupFebruary 27, 2019
It can feel increasingly difficult to find common ground these days, which may be one…
Sway GroupFebruary 20, 2019
Quality assurance (QA) can be thought of as the practice of avoiding defects or mistakes,…
Sway GroupFebruary 6, 2019
If you’ve never tried influencer marketing before, now is a great time to jump in.…
Sway GroupJanuary 30, 2019
For brands looking to take their influencer marketing to the next level, multi-flight programs are…
Sway GroupJanuary 9, 2019
