The Sway Blog
Going Back-to-School with Influencers
Summer may be quickly approaching, but that also means the new school year isn’t far behind. So while kids are out enjoying […]
5 Tricks to Creating Video Content for Social Media
Nowadays, every social media platform has its own component for sharing video content. Whether it be livestreams, pre-recorded videos, or […]
How to Accurately Measure Influencer Reach
When it comes to evaluating influencer reach, many marketers (especially those within the PR agency space) continue to measure a […]
Turning Millennial Prospects Into Customers
Millennials, or rather Generation Y, are individuals who were born anywhere from 1977 to 1995. This diverse group of consumers reaches […]
Why Influencers Can’t Fix Your Crappy Idea
One of the larger marketing “misses” of 2017 was the Fyre Festival. After the island dust had settled, the scrutiny […]
Instagram Video Marketing: 4 Tips to Visually Promote Your Product
With more than 1 billion users, Instagram has proven to be a powerful multimedia content marketing tool. But like any […]
Are You Using Facebook Correctly? All About the Facebook Branded Content Tool
In 2017, Facebook updated its Branded Content Guidelines which caused many issues for influencers, agencies, and brands who are looking to […]
How to Stand Out on Social Media
In the midst of the digital age, everybody and their mothers are on social media. That’s why as marketers we must constantly […]
Marketing to the Millennial Dad
Of course you’ve heard of millennial moms and by now probably have a place for them in your marketing strategy, […]
Increase Your Brand’s Awareness with Hashtag Holidays
National Cupcake Day, National Pizza Day, National Take a Nap Day…if you’re on social media, you’ve likely noticed these “hashtag […]
5 Ways to Reach Moms Online
As marketers, we’ve been hustling to earn loyalty from moms for years, but in an age where every product, party idea, […]
How Influencer Marketing Can Improve Your SEO
From our experience, it’s always a good idea to revisit your marketing strategy every quarter. Most importantly, reviewing how you […]
Gain Followers on Instagram: A How To Guide
Instagram empowers businesses to no end and seems only to build on its impact as time elapses. Recently necessitating a […]
How to Improve Organic Reach on Facebook
Facebook can be a key tool in your overall marketing strategy, but over the last few years, brands have noticed […]
5 Times When Influencer Marketing is a Fit
You know influencer marketing can be a compelling business strategy. After all, studies show that 90% of consumers trust recommendations […]