The Sway Blog
How to Follow FTC Guidelines for Sponsored Content
It is vital that any piece of sponsored content, from a blog post to a tweet to an Instagram photo, […]
Sway Group Turns 5
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Leverage Paid Media to Gain Earned Media
Paid media. Owned media. Earned media. There are so many media buzzwords – it can be overwhelming to filter through what strategies […]
Engaging Moms on Instagram and Pinterest: It’s All About Value
Is a picture really worth a thousand words? In our increasingly info-heavy world, visual content has become the most effective […]
How to Maximize Your Television Advertising with Complementary Content Marketing
In the days following a nationally televised game, event or award show, conversation in the marketing sector is dominated not […]
Meet Tiffany Romero – Sway Group’s President, Influencer Management (Also known as our Chief Evangelist)
Tiffany Romero, Sway Group’s President, Influencer Management, is one of Sway Group’s partners, working behind the client curtain to attract […]
Why It’s Insulting To Ask Bloggers to Work for Free
We are big fans of the recent New York Times article titled Slaves of the Internet, Unite! Author Tim Kreider’s […]
6 Must-Follow Pinterest Boards
There’s nothing like a few hours to get lost on Pinterest, taking in hundreds of creative hair-braiding tutorials and candid […]