In the midst of the digital age, everybody and their mothers are on social media. That’s why as marketers we must constantly be looking for new, unique ways to make our companies stand out on sites like Instagram and Twitter. Well look no further because today, we’re sharing four sure-fire ways to effectively market your brand and stand out on social media.
How to Stand Out on Social Media
These 4 tips are sure to help you stand out on social media:
1. Follow the ⅕ Rule
Let’s be honest. As of right now, you’re probably using your social media platforms to link back to your business’s website or to simply promote your product or service in some way. And while this isn’t a bad thing, it isn’t necessarily very engaging to your followers. So put the social back in social media and follow the ⅕ rule. This means that for every one post you use to advertise your business, post four tweets, photos, or Facebook statuses that don’t.
2. Be Consistent
Posting consistently is a great way to stimulate your followers’ interest. However, posting consistently shouldn’t mean posting excessively. A helpful tip to keeping your followers engaged without bombarding their timeline with too many posts is to post at the same times each day. By doing so, your followers will know when to look for your posts. This will help to make your posts part of your followers’ daily lives.
3. Work with Influencers
Your audience doesn’t want to be sold to. Instead, they want to be engaged with. That’s why it’s important to fill your follower’s timeline with creative content they actually want to see. By publishing content that sparks interest rather than simply advertises your product, your followers will be more likely to click on your post. So how do you create intriguing content that’s sure to catch your audience’s interest? By working with influencers! Influencers are the masters of creating authentic content that approaches followers in an engaging way. Since they already have an established audience, influencers can easily promote your product exponentially. By tapping into this audience, you’ll not only attract more prospects but you’ll be sure to stand out on social media.
4. Show Some Love!
You can’t expect to maintain a following on social media if you’re solely posting and not replying. A great way to stand out on social media is to respond to your followers! By retweeting a post you’re mentioned in or liking an Instagram post featuring your product, your followers will feel like their voice is heard. It’s important to make this connection in order to create a conversation with your audience.
Let’s Make Your Next Social Media Marketing Campaign Stand Out!
By working with Sway Group, you gain access to our community of over 100,000 influencers, each of which is skilled in creating organic content that is sure to make your company stand out on social media. Contact us to learn more about what our extensive network can do for you!