With more than 700 million users, Instagram is a powerful multimedia content marketing tool. But like any tool in your marketing arsenal, you have to know how to use it for it to truly be effective. You may be posting pictures on Instagram as part of your marketing strategy, but what about videos? Instagram videos not only add movement to a still feed, but they also force you to think of creative ways to get your ideas across quickly…really quickly. Videos on Instagram tap out at 60 seconds, so you have to grab viewers’ attention ASAP. Every second counts! Learn how to get the most out of every second with these Instagram video marketing tips!
How to Advertise Your Brand with Instagram Video Marketing
Check out these 4 tips guaranteed to make your video marketing campaign a success:
1. Go Behind the Scenes with Live Video
One of the best ways to get started with video marketing is giving your consumers a sneak peek into your business. You can use Instagram’s newest Live Video feature to highlight how products are made, what a day at your office is like, or even backstage access to events. These quick glimpses into your brand make your audience feel more connected and engaged. When you start a Live Video, Instagram sends out a notification to your followers and you immediately see who is watching your story as you’re recording it. Live Video is also a perfect tool for engaging with followers because you can respond back to comments and answer questions on the spot. This type of communication makes your followers feel noticed and creates an overall closer relationship to clients.
2. Create How-to Videos
What better way to add value than to create a video teaching people something new, or showcasing solutions to a common problem with your products. Added bonus – because Instagram videos are so short, people are more likely to watch them all the way through. Sure, social media users have a bad rap for being easily distracted, but 60 seconds? We have faith that our followers can hang on to an engaging video for that just a minute of their time.
3. Feature User-Generated Content
The concept of having your followers and consumers create content for your brand has two huge benefits. First, it gives you more content without having to create it all yourself. Secondly, it builds a connection between your brand and the general public. This relationship is what brings customers back and encourages them to recommend your product or service to friends and family.
4. Work with Influencers
Influencers are the Tarantino’s of Instagram videos. They’re highly skilled in creating videos that are not only creative, but also engaging and authentic-sounding. Influencers can take a simple product like tissues and turn them into a daily essential debuted in a “What’s In My Bag” video or a floral wall decoration constructed in a DIY video. The great thing about influencers? There’s one out their for every product, no matter how big, small, unique, or mundane. Regardless of the product, influencers continue to use their creativity and persuasion to create posts that eloquently blend into their feed and capture their massive audience. Because their followers already trust their opinion, they’re more likely to check out your website after seeing your product on their favorite influencer’s account.
5. Measuring Your Efforts
So now you’ve gotten started with Instagram video marketing using the easy tips above, but how do you know if it’s working? Sure, you’re tracking likes and comments, but how many people are actually seeing your video? And if they’re watching it, why aren’t they liking or commenting? That’s where Instagram’s View Count feature comes in handy. In addition to tracking likes and comments, View Count let’s you see how many times people actually watched your Instagram video. Views will even replace likes as the first thing you see on your post.
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Let’s Make Your Next Marketing Campaign on Instagram A Success!
Creating engaging video content can be tough. Luckily, our influencers are here to help! Contact us to learn how to incorporate influencers into your Instagram video marketing strategy today!