With more than 1 billion users, Instagram has proven to be a powerful multimedia content marketing tool. But like any tool in your marketing arsenal, you have to know how to use it for it to truly be effective. It seems like every few months Instagram announces a new feature, and with that, marketers and brands need to be up speed not only on what’s new, but on what works best for their needs. Instagram’s various video sharing options not only allow you to add movement to your feed, but they also force you to think of creative ways to get your ideas across quickly…really quickly. Learn how to get the most out of every second with these Instagram video marketing tips!
How to Advertise Your Brand with Instagram Video Marketing
Check out these 4 Instagram video tips guaranteed to make your Instagram marketing campaign a success:
1. Create How-to Videos
What better way to add value than to create a video teaching people something new, or showcasing solutions to common problems or questions with your products. With so many video options now, you can do this a few different ways on Instagram.
- In-feed videos – the OG – may be a bit mundane compared to some of Instagram’s more flashy offerings, but is still a great option for uploading videos under 60 seconds.
- Instagram’s latest video feature, Reels, rivals the popular TikTok. Instagram Reels offers 15 and 30 second highly edited videos which make how-to videos very quick and easy for viewers to digest, and play back multiple times without sitting through a long tutorial. Reels can be shared to your feed as well as Instagram Stories.
- Another option is IGTV which has recently been the place to showcase videos longer than 60 seconds. These videos can be shared to your feed as well as Instagram Stories.
2. Behind the Scenes and Expert Q&A with Instagram Live
One of the best ways to get started with video marketing is giving your consumers a sneak peek into your business. You can use Instagram’s Live Video feature to highlight how products are made, what a day at your office is like, or even backstage access to events. These quick glimpses into your brand make your audience feel more connected and engaged. It’s also a great opportunity to have the CEO, a product manager, or popular spokesperson for your company do a live Q&A with followers. Instagram also allows for a split screen, so you could feature a moderator or someone asking the questions as they come in, and the expert can answer, all on one screen to the viewer. When you start a Live Video, Instagram sends out a notification to your followers and you immediately see who is watching your story as you’re recording it.
Live Video is also a perfect tool for engaging with followers because you can respond back to comments if you’re not able to answer questions on the spot. This type of communication makes your followers feel noticed and creates an overall closer relationship to clients.
3. Feature User-Generated Content
The concept of having your followers and consumers create content for your brand has two huge benefits. First, it gives you more content without having to create it all yourself. Secondly, it builds a connection between your brand and the general public. This relationship is what brings customers back and encourages them to recommend your product or service to friends and family.
4. Work with Influencers
Instagram influencers are the Tarantino’s of Instagram videos. The top instagram influencers are highly skilled in creating videos that are not only creative, but also engaging and authentic. Influencers can take a simple product like tissues and turn them into a daily essential debuted in a “What’s In My Bag” video or a floral wall decoration constructed in a DIY video.
The great thing about Instagram influencers? There’s one out there for every product, no matter how big, small, unique, or mundane. Regardless of the product, influencers continue to use their creativity and persuasion to create posts that eloquently blend into their feed and capture their massive audience. Because their followers already trust their opinion, they’re more likely to check out your website after seeing your product on their favorite influencer’s account.
Measuring Your Efforts
So now you’ve gotten started or expanded your Instagram video marketing using the easy tips above, but how do you know if it’s working? Each video style above has metrics to track its performance. If you’re working with an agency like Sway Group, we have first party data access so we can capture video views, likes, comments, saves and shares, all of which are important metrics to measure your campaign’s ROI.
Let’s Make Your Next Marketing Campaign on Instagram a Success!
Creating engaging video content can be tough. Luckily, our influencers are here to help! Contact us to learn how to incorporate influencers into your Instagram video marketing strategy today!