The Sway Blog
The Rise and the Fall of the Instagram Bot
Have you ever received a generic comment on your Instagram post from someone you’re not friends with? What about a […]
Marketing to Millennials in 4 Easy Steps
Marketing to Millennials When it comes to marketing to millennials, the question is no longer “why” but “how?” With more […]
Going Back-to-School with Influencers
Summer may be quickly approaching, but that also means the new school year isn’t far behind. So while kids are out enjoying […]
How to Accurately Measure Influencer Reach
When it comes to evaluating influencer reach, many marketers (especially those within the PR agency space) continue to measure a […]
Turning Millennial Prospects Into Customers
Millennials, or rather Generation Y, are individuals who were born anywhere from 1977 to 1995. This diverse group of consumers reaches […]
Why Influencers Can’t Fix Your Crappy Idea
One of the larger marketing “misses” of 2017 was the Fyre Festival. After the island dust had settled, the scrutiny […]
Increase Your Brand’s Awareness with Hashtag Holidays
National Cupcake Day, National Pizza Day, National Take a Nap Day…if you’re on social media, you’ve likely noticed these “hashtag […]