The Sway Blog
Working with the Facebook Algorithm
In recent years, the Facebook algorithm has proven to be quite frustrating. From election scandals to tempermental phrasing, it seems […]
Syndication of Influencer Content Extends Reach & Increases ROI
In influencer marketing, the power of great content cannot be overstated. People have learned to tune out impersonal ads, but […]
Food Brands And Influencer Marketing: A Recipe For Holiday Success
Food brands and influencer marketing go hand in hand, especially during the holidays. Few consumer verticals are so deliciously well […]
Metrics: The Direct Conversion Distraction in Influencer Marketing
When evaluating campaign results, the pressure to prove ROI typically leads marketers to focus on conversions. Scenario: a popular influencer […]
The Making of Viral Video Marketing: 3 Tips from Experts Who Know
If your business is focused on social media or anything related to the Internet like ours is, then you know […]
Influencer Platforms: 5 Reasons To Be Cautious Of Self-Service Automation
Imagine a matchmaking website, but designed to facilitate connections between brands and influencers. These technology-based solutions, known as influencer platforms, […]
Is Your Content Calendar Working As Hard As You Do?
Keeping up with the latest social media trends can prove to be a difficult feat. Unless you have someone working around […]
Can AI Run Your Next Influencer Marketing Campaign?
In August, Elon Musk stated that Artificial Intelligence poses a “fundamental existential risk for human civilization”, which as you might imagine, […]
How to Host a Twitter Party
Twitter parties are a great way to engage with your audience in real-time and reach potentially millions of consumers in […]
The Rise and the Fall of the Instagram Bot
Have you ever received a generic comment on your Instagram post from someone you’re not friends with? What about a […]
Marketing to Millennials in 4 Easy Steps
Marketing to Millennials When it comes to marketing to millennials, the question is no longer “why” but “how?” With more […]
5 Ways to Use Social Media to Promote Back-to-School Campaigns
We’ve said it before and we’ll say it again: when it comes to successful campaigns, social media is a marketer’s […]
5 Tips for Marketing to the College Student
High school seniors have just decided where they will spend the next several years of their lives. So naturally they […]
Going Back-to-School with Influencers
Summer may be quickly approaching, but that also means the new school year isn’t far behind. So while kids are out enjoying […]
5 Tricks to Creating Video Content for Social Media
Nowadays, every social media platform has its own component for sharing video content. Whether it be livestreams, pre-recorded videos, or […]