The Sway Blog
Is Your Content Calendar Working As Hard As You Do?
Keeping up with the latest social media trends can prove to be a difficult feat. Unless you have someone working around […]
Can AI Run Your Next Influencer Marketing Campaign?
In August, Elon Musk stated that Artificial Intelligence poses a “fundamental existential risk for human civilization”, which as you might imagine, […]
How to Host a Twitter Party
Twitter parties are a great way to engage with your audience in real-time and reach potentially millions of consumers in […]
The Rise and the Fall of the Instagram Bot
Have you ever received a generic comment on your Instagram post from someone you’re not friends with? What about a […]
Marketing to Millennials in 4 Easy Steps
Marketing to Millennials When it comes to marketing to millennials, the question is no longer “why” but “how?” With more […]
5 Ways to Use Social Media to Promote Back-to-School Campaigns
We’ve said it before and we’ll say it again: when it comes to successful campaigns, social media is a marketer’s […]
5 Tips for Marketing to the College Student
High school seniors have just decided where they will spend the next several years of their lives. So naturally they […]
Going Back-to-School with Influencers
Summer may be quickly approaching, but that also means the new school year isn’t far behind. So while kids are out enjoying […]
5 Tricks to Creating Video Content for Social Media
Nowadays, every social media platform has its own component for sharing video content. Whether it be livestreams, pre-recorded videos, or […]
How to Accurately Measure Influencer Reach
When it comes to evaluating influencer reach, many marketers (especially those within the PR agency space) continue to measure a […]
Turning Millennial Prospects Into Customers
Millennials, or rather Generation Y, are individuals who were born anywhere from 1977 to 1995. This diverse group of consumers reaches […]
Why Influencers Can’t Fix Your Crappy Idea
One of the larger marketing “misses” of 2017 was the Fyre Festival. After the island dust had settled, the scrutiny […]
Instagram Video Marketing: 4 Tips to Visually Promote Your Product
With more than 1 billion users, Instagram has proven to be a powerful multimedia content marketing tool. But like any […]
Are You Using Facebook Correctly? All About the Facebook Branded Content Tool
In 2017, Facebook updated its Branded Content Guidelines which caused many issues for influencers, agencies, and brands who are looking to […]
How to Stand Out on Social Media
In the midst of the digital age, everybody and their mothers are on social media. That’s why as marketers we must constantly […]