The Sway Blog

How to Host a Twitter Party

July 13, 2017

Twitter parties are a great way to engage with your audience in real-time and reach potentially millions of consumers in […]

Instagram influencer marketing

The Rise and the Fall of the Instagram Bot

June 22, 2017

Have you ever received a generic comment on your Instagram post from someone you’re not friends with? What about a […]

marketing to millennials

Marketing to Millennials in 4 Easy Steps

June 15, 2017

Marketing to Millennials When it comes to marketing to millennials, the question is no longer “why” but “how?” With more […]

use social media to promote back-to-school campaigns

5 Ways to Use Social Media to Promote Back-to-School Campaigns

June 13, 2017

We’ve said it before and we’ll say it again: when it comes to successful campaigns, social media is a marketer’s […]

5 Tips for Marketing to the College Student

June 6, 2017

High school seniors have just decided where they will spend the next several years of their lives. So naturally they […]

work with influencers on your back-to-school campaigns

Going Back-to-School with Influencers

May 30, 2017

Summer may be quickly approaching, but that also means the new school year isn’t far behind. So while kids are out enjoying […]

successful video content

5 Tricks to Creating Video Content for Social Media

May 23, 2017

Nowadays, every social media platform has its own component for sharing video content. Whether it be livestreams, pre-recorded videos, or […]

How to Accurately Measure Influencer Reach

How to Accurately Measure Influencer Reach

May 19, 2017

When it comes to evaluating influencer reach, many marketers (especially those within the PR agency space) continue to measure a […]

market to millennials

Turning Millennial Prospects Into Customers

May 11, 2017

Millennials, or rather Generation Y, are individuals who were born anywhere from 1977 to 1995. This diverse group of consumers reaches […]

Why Influencers Can’t Fix Your Crappy Idea

May 8, 2017

One of the larger marketing “misses” of 2017 was the Fyre Festival. After the island dust had settled, the scrutiny […]

Instagram Video Marketing Tips for Brands

Instagram Video Marketing: 4 Tips to Visually Promote Your Product

April 13, 2017

With more than 1 billion users, Instagram has proven to be a powerful multimedia content marketing tool. But like any […]

Facebook Branded Content Updates

Are You Using Facebook Correctly? All About the Facebook Branded Content Tool

April 12, 2017

In 2017, Facebook updated its Branded Content Guidelines which caused many issues for influencers, agencies, and brands who are looking to […]

stand out on social media

How to Stand Out on Social Media

March 28, 2017

In the midst of the digital age, everybody and their mothers are on social media. That’s why as marketers we must constantly […]

marketing to the millennial dad

Marketing to the Millennial Dad

March 21, 2017

Of course you’ve heard of millennial moms and by now probably have a place for them in your marketing strategy, […]

Increase Your Brand’s Awareness with Hashtag Holidays

March 13, 2017

National Cupcake Day, National Pizza Day, National Take a Nap Day…if you’re on social media, you’ve likely noticed these “hashtag […]

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