The Sway Blog
Evergreen Content: What is it? Why do I care?
Certain types of content, by their nature, are time-sensitive – i.e. promotions, holidays, new product launches. That said, producing evergreen […]
Influencer Marketing Campaigns Work for Even the Trickiest Brands
As brands are increasingly turning to influencer marketing campaigns to highlight their products and services, it’s easy to see how […]
How to Stop Influencer Fraud Before It Starts
Don’t let influencer fraud devalue your campaign The New York Times article, The Follower Factory further exposed the serious issue of […]
How Influencer Marketing Can Enhance Your Live Event Advertising
Influencer marketing is certainly gaining more attention for its authentic impact and direct ROI for brands. As influencer marketing campaigns […]
Critical Strategies For Successful Influencer Marketing Campaigns
Successful influencer marketing campaigns can sway opinions, spark conversations, increase brand loyalty and boost sales. It’s the critical difference between […]
5 Ways for Influencers to Leverage Pinterest’s Smart Feed Algorithm
If you’ve been thinking of Pinterest’s smart feed as a social platform similar to Instagram or Facebook, it’s probably time […]
5 Expert Predictions In Influencer Marketing For 2018
As 2017 has come to an end, it’s a great time to review influencer marketing programs and make plans for […]
Use Google Search Term Trends to Inform Influencer Content
Ah, Google’s Search Trends Year in Review. One of the best recaps of the year, what the global collective was […]
Working with the Facebook Algorithm
In recent years, the Facebook algorithm has proven to be quite frustrating. From election scandals to tempermental phrasing, it seems […]
Syndication of Influencer Content Extends Reach & Increases ROI
In influencer marketing, the power of great content cannot be overstated. People have learned to tune out impersonal ads, but […]
Food Brands And Influencer Marketing: A Recipe For Holiday Success
Food brands and influencer marketing go hand in hand, especially during the holidays. Few consumer verticals are so deliciously well […]
Metrics: The Direct Conversion Distraction in Influencer Marketing
When evaluating campaign results, the pressure to prove ROI typically leads marketers to focus on conversions. Scenario: a popular influencer […]
The Making of Viral Video Marketing: 3 Tips from Experts Who Know
If your business is focused on social media or anything related to the Internet like ours is, then you know […]
Influencer Platforms: 5 Reasons To Be Cautious Of Self-Service Automation
Imagine a matchmaking website, but designed to facilitate connections between brands and influencers. These technology-based solutions, known as influencer platforms, […]
Is Your Content Calendar Working As Hard As You Do?
Keeping up with the latest social media trends can prove to be a difficult feat. Unless you have someone working around […]