Press + Awards
Choosing The Right Influencer (And One Major Misstep To Avoid)
December 17, 2020
Influencer marketing has long matured from an edgy Wild West tactic to an integral part of many brand marketing strategies....
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The Reset Podcast Episode 144: Social Media Marketing with Danielle Wiley
December 11, 2020
Going from 25 clients at startup to 30,000 influencers, over the experienced course of 9 years, Sway's network prioritizes quality...
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Why mega-famous creators don’t define influencer marketing
December 11, 2020
Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in the true powerhouses when it...
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Dad 2.0 Episode 60: Danielle Wiley Can Curse In Senegalese
December 8, 2020
Join us to discuss how she built a two-page resume in two years, became an executive in two days, and...
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‘Everyone is grasping for nostalgia and happiness’: Why marketers are ringing in the holiday season with more influencers
December 2, 2020
This year, marketers are turning more and more to influencers to spread holiday cheer.
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Influencer Top 50 – 2020
November 12, 2020
The #Influencer50 is an annual initiative that recognises the wealth of talent within the ever-growing influencer marketing industry.
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10 Unique Client Challenges And How Their Agencies Approached Them
November 10, 2020
Occasionally, an agency will take on a project that seems simple at first but quickly becomes complicated, requiring specialized skills...
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How To Avoid 10 Big Advertising Mistakes That Repel Consumers
October 30, 2020
We’ve all heard the maxim, “There’s no such thing as bad publicity.” Anyone who has paid attention to social media...
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11 Smart Ways To Adapt Marketing Campaigns This Holiday Season
October 27, 2020
Seasonal marketing campaigns may look a little different this year. Marketers might find that they need to modify or even...
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How To Use Influencer Marketing To Reach Moms During The Pandemic
October 19, 2020
In a devastating pandemic that is affecting nearly every citizen and business, some are struggling more than others. Research shows...
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‘Bring in the younger generations’: Inside Travelers’ influencer marketing strategy
October 14, 2020
Travelers is building its use of influencers — comic book artists, musicians, lifestyle influencers and more — to reach new...
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5 All-Too-Common Influencer Marketing Mistakes — and How to Avoid Them
October 6, 2020
Pandemic life has boosted social media usage and digital content consumption, traditional advertising is largely either distrusted or skipped altogether...
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13 Effective Ways Companies Can Cultivate A Strong Brand Voice
September 16, 2020
In the past, a company's brand image was a lot easier to craft. Brands were more isolated and could count...
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New To Livestreaming? Check Out These 12 Tips For Beginners
September 15, 2020
With social distancing protocols and shelter in place orders part of life these days, businesses have had to become more...
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Walk The Talk: Brands Need More Than Lip Service In 2020
September 8, 2020
The novel coronavirus. National and state lockdowns. Black Lives Matter. Police protests. Corporate diversity (or more often, the lack thereof)...
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Success Made to Last Legends: Danielle Wiley
August 25, 2020
Social influencers must pass "Go" through the office of Sway, led by Danielle Wiley. She's brilliant, funny and tough. No...
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Holiday Season 2020: Influencer Marketing Predictions And Tips
August 13, 2020
It’s not exactly an easy time to be in the business of looking ahead as a marketer, as the ever-changing...
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13 Things To Remember When Engaging With An Influencer
July 31, 2020
It's no secret that influencer marketing has taken the industry by storm. Most brands that want to make a name...
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Dear Mark: Brands Take on Facebook
July 28, 2020
Nine years ago business consultant Jeremiah Owyang was standing at the front of a meeting room on the Avenue des...
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Reaching Baby Boomers With Influencer Marketing During The Pandemic
July 15, 2020
Many marketers across the world are having to reevaluate plans for 2020 while consumer needs and interests shift during the...
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23 Best Influencer Marketing Agencies That Can Help You Grow
July 15, 2020
With influencer marketing predicted to become a $15 billion industry, more and more marketers are joining the bandwagon. To meet...
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12 Strategies For Keeping Marketing Clients Involved And Responsive
July 10, 2020
Marketing strategies require input from both the company doing the campaign and the ad agency itself. Clients need to be...
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Facebook should feel ad boycott pain in wallet, not influencers
July 9, 2020
The Facebook boycott needs to be focused on the financial pressure caused by halting ad dollars, not the potentially devastating...
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Influencers And Their Agencies Are The Unintended Victims Of The Facebook Boycott
July 6, 2020
Brand cutbacks add salt to the wounds of influencers already reeling from COVID-19.
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‘Influencer deals are being paused’: As Facebook boycott begins in earnest, influencer marketing feels a sting
July 2, 2020
As the advertiser boycott of Facebook continues to gather steam, with over 530 marketers committing to move ad dollars from...
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A Pause for Influencer Marketing
July 2, 2020
Paying Instagram is exactly the opposite of what most boycotters want to do right now.
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CreatorIQ Announces Certified Partner Network For Global Influencer Efforts
June 26, 2020
CreatorIQ, the leading enterprise software for influencer marketing, announced the launch of its Certified Partner program, a select group of...
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Use It or Lose It: How to Spend Your Upended Marketing Budget the Right Way
June 12, 2020
“You now have an opportunity to use your upended marketing budget in fresh ways, to step away from outdated approaches.”...
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Pebbles Campaign: 23 Influencers + 30 Videos = 6,900 Clicks
June 11, 2020
Because expecting kids to interact with the back of a cereal box while eating breakfast is rather Stone Age, Pebbles...
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Brands and influencers are stopping their marketing campaigns to focus on messaging around the George Floyd protests
June 4, 2020
Many brands are issuing statements condemning racism.
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Diversity In Influencer Marketing: Why Your Brand Needs To Get It Right
May 28, 2020
It surely isn’t news to you that influencer marketing has been criticized for having a diversity problem. As blogger Stephanie...
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Women in Influencer Marketing: How To Lead a Company with Danielle Wiley of Sway Group
May 28, 2020
Today we’re speaking with Danielle Wiley, Founder & CEO of Sway Group.
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12 Marketing-Based Techniques For Attracting New Talent
May 28, 2020
But how can a company best apply marketing principles to attracting talent? Twelve contributors to Forbes Agency Council explore this...
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Why influencer agencies must be more than talent agents
May 27, 2020
“Have your people call my people” is a well-worn phrase finding a voice among a new generation of famous faces:...
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How Will Experiential Marketing Evolve? 13 Experts Share Their Views
May 15, 2020
One of the most innovative approaches to marketing in the last year has been the growth of experiential marketing. By...
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Is this the end of influencer marketing?
April 30, 2020
We've all seen the myriad of articles around the "death of influencer marketing" these last few weeks, from VICE to...
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If Your Business Just Went Remote, Here’s What You Need to Do
April 29, 2020
Companies and organizations have had to make a lot of changes in recent weeks — from operations to services to...
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COVID-19 and Influencer Marketing
April 20, 2020
It goes without saying that we’re all worried right now. We have concerns about our health, our loved ones, our...
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The Right Way to Do Influencer Marketing During Covid-19
April 20, 2020
Brands and organizations need to prioritize responsible outreach during these uncertain times, and one of the best ways of doing...
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Leveraging AI To Improve Workflow: 12 Tips For Agencies
April 16, 2020
Artificial intelligence, if properly implemented, allows a business to automate a large volume of repetitive tasks. For an agency, this...
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Seven Tips for the Newly Virtual Agency
March 31, 2020
Creativity in ad agencies seems to have always happened In The Room—when a creative team or an account team all...
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How Influencer Marketing Could Sway The Presidential Election
March 23, 2020
As much as some of us may wish to opt out of political talk on social media, the upcoming election...
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Dfm 63: Stairway To Court | Corona-Canceled | Election Influence ft. Danielle Wiley
March 23, 2020
A lawsuit against Led Zeppelin opens up the door to less lawsuits for creative ideas building off of existing material....
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13 Unique Marketing Campaigns And The Valuable Lessons They Teach
March 23, 2020
One of the hallmarks of working in an agency is that no two clients want the same thing. Even so,...
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15 Strategies To Engage Followers And Stay At The Top Of User Feeds
March 20, 2020
Social media algorithms make it so that the longer a post stays without interaction, the less likely it is to...
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15 Tips To Keep Your Employees Engaged And Excited About Their Workplace
March 16, 2020
Employees who are engaged in their workplace tend to be more productive because they're happier. Despite this, many organizations --...
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Announcing the winners of the 2019 Databird Female Executive of the Year Awards
March 12, 2020
The winners of the 2019 Databird Female Executive of the Year Awards have been announced today!
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13 Techniques To Make Your Business Feel More ‘Local’
March 9, 2020
A business that remembers its local roots has a particular identity that can become part of its brand engineering. Even...
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