The novel coronavirus. National and state lockdowns. Black Lives Matter. Police protests. Corporate diversity (or more often, the lack thereof)...

Social influencers must pass "Go" through the office of Sway, led by Danielle Wiley. She's brilliant, funny and tough. No...

Nine years ago business consultant Jeremiah Owyang was standing at the front of a meeting room on the Avenue des...

Many marketers across the world are having to reevaluate plans for 2020 while consumer needs and interests shift during the...

The Facebook boycott needs to be focused on the financial pressure caused by halting ad dollars, not the potentially devastating...

Brand cutbacks add salt to the wounds of influencers already reeling from COVID-19.

CreatorIQ, the leading enterprise software for influencer marketing, announced the launch of its Certified Partner program, a select group of...

“You now have an opportunity to use your upended marketing budget in fresh ways, to step away from outdated approaches.”...

It surely isn’t news to you that influencer marketing has been criticized for having a diversity problem. As blogger Stephanie...

Today we’re speaking with Danielle Wiley, Founder & CEO of Sway Group.

One of the most innovative approaches to marketing in the last year has been the growth of experiential marketing. By...

We've all seen the myriad of articles around the "death of influencer marketing" these last few weeks, from VICE to...

Brands and organizations need to prioritize responsible outreach during these uncertain times, and one of the best ways of doing...

Artificial intelligence, if properly implemented, allows a business to automate a large volume of repetitive tasks. For an agency, this...

A lawsuit against Led Zeppelin opens up the door to less lawsuits for creative ideas building off of existing material....

One of the hallmarks of working in an agency is that no two clients want the same thing. Even so,...

The winners of the 2019 Databird Female Executive of the Year Awards have been announced today!

A business that remembers its local roots has a particular identity that can become part of its brand engineering. Even...

RXBar is using influencers like they would an agency. The company is handing over the marketing of its new limited...

The 2020 presidential election may not only be the meme election but the influencer election.

This awards season, more events have been closed to press altogether, and stars have been scarce with red carpet sound...

While there’s no shortage of influencer marketing debacles (Google “Fyre Festival+Instagram”), some brands are taking a closer look at their...

The end of another year means that we get to look back on the successes of the last 12 months...

Sway Group, a full-service influencer marketing agency, in partnership with CreatorIQ, a proprietary software provider for tracking, managing and reporting...