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Holiday Season 2020: Influencer Marketing Predictions And Tips

August 13, 2020
It’s not exactly an easy time to be in the business of looking ahead as a marketer, as the ever-changing...
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13 Things To Remember When Engaging With An Influencer

July 31, 2020
It's no secret that influencer marketing has taken the industry by storm. Most brands that want to make a name...
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Dear Mark: Brands Take on Facebook

July 28, 2020
Nine years ago business consultant Jeremiah Owyang was standing at the front of a meeting room on the Avenue des...
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Reaching Baby Boomers With Influencer Marketing During The Pandemic

July 15, 2020
Many marketers across the world are having to reevaluate plans for 2020 while consumer needs and interests shift during the...
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23 Best Influencer Marketing Agencies That Can Help You Grow

July 15, 2020
With influencer marketing predicted to become a $15 billion industry, more and more marketers are joining the bandwagon. To meet...
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12 Strategies For Keeping Marketing Clients Involved And Responsive

July 10, 2020
Marketing strategies require input from both the company doing the campaign and the ad agency itself. Clients need to be...
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Facebook should feel ad boycott pain in wallet, not influencers

July 9, 2020
The Facebook boycott needs to be focused on the financial pressure caused by halting ad dollars, not the potentially devastating...
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Influencers And Their Agencies Are The Unintended Victims Of The Facebook Boycott

July 6, 2020
Brand cutbacks add salt to the wounds of influencers already reeling from COVID-19.
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‘Influencer deals are being paused’: As Facebook boycott begins in earnest, influencer marketing feels a sting

July 2, 2020
As the advertiser boycott of Facebook continues to gather steam, with over 530 marketers committing to move ad dollars from...
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A Pause for Influencer Marketing

July 2, 2020
Paying Instagram is exactly the opposite of what most boycotters want to do right now.
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CreatorIQ Announces Certified Partner Network For Global Influencer Efforts

June 26, 2020
CreatorIQ, the leading enterprise software for influencer marketing, announced the launch of its Certified Partner program, a select group of...
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Use It or Lose It: How to Spend Your Upended Marketing Budget the Right Way

June 12, 2020
“You now have an opportunity to use your upended marketing budget in fresh ways, to step away from outdated approaches.”...
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Pebbles Campaign: 23 Influencers + 30 Videos = 6,900 Clicks

June 11, 2020
Because expecting kids to interact with the back of a cereal box while eating breakfast is rather Stone Age, Pebbles...
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Diversity In Influencer Marketing: Why Your Brand Needs To Get It Right

May 28, 2020
It surely isn’t news to you that influencer marketing has been criticized for having a diversity problem. As blogger Stephanie...
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Women in Influencer Marketing: How To Lead a Company with Danielle Wiley of Sway Group

May 28, 2020
Today we’re speaking with Danielle Wiley, Founder & CEO of Sway Group.
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12 Marketing-Based Techniques For Attracting New Talent

May 28, 2020
But how can a company best apply marketing principles to attracting talent? Twelve contributors to Forbes Agency Council explore this...
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Why influencer agencies must be more than talent agents

May 27, 2020
“Have your people call my people” is a well-worn phrase finding a voice among a new generation of famous faces:...
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How Will Experiential Marketing Evolve? 13 Experts Share Their Views

May 15, 2020
One of the most innovative approaches to marketing in the last year has been the growth of experiential marketing. By...
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Is this the end of influencer marketing?

April 30, 2020
We've all seen the myriad of articles around the "death of influencer marketing" these last few weeks, from VICE to...
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If Your Business Just Went Remote, Here’s What You Need to Do

April 29, 2020
Companies and organizations have had to make a lot of changes in recent weeks — from operations to services to...
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COVID-19 and Influencer Marketing

April 20, 2020
It goes without saying that we’re all worried right now. We have concerns about our health, our loved ones, our...
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The Right Way to Do Influencer Marketing During Covid-19

April 20, 2020
Brands and organizations need to prioritize responsible outreach during these uncertain times, and one of the best ways of doing...
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Leveraging AI To Improve Workflow: 12 Tips For Agencies

April 16, 2020
Artificial intelligence, if properly implemented, allows a business to automate a large volume of repetitive tasks. For an agency, this...
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Seven Tips for the Newly Virtual Agency

March 31, 2020
Creativity in ad agencies seems to have always happened In The Room—when a creative team or an account team all...
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How Influencer Marketing Could Sway The Presidential Election

March 23, 2020
As much as some of us may wish to opt out of political talk on social media, the upcoming election...
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Dfm 63: Stairway To Court | Corona-Canceled | Election Influence ft. Danielle Wiley

March 23, 2020
A lawsuit against Led Zeppelin opens up the door to less lawsuits for creative ideas building off of existing material....
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13 Unique Marketing Campaigns And The Valuable Lessons They Teach

March 23, 2020
One of the hallmarks of working in an agency is that no two clients want the same thing. Even so,...
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15 Strategies To Engage Followers And Stay At The Top Of User Feeds

March 20, 2020
Social media algorithms make it so that the longer a post stays without interaction, the less likely it is to...
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15 Tips To Keep Your Employees Engaged And Excited About Their Workplace

March 16, 2020
Employees who are engaged in their workplace tend to be more productive because they're happier. Despite this, many organizations --...
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Announcing the winners of the 2019 Databird Female Executive of the Year Awards

March 12, 2020
The winners of the 2019 Databird Female Executive of the Year Awards have been announced today!
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13 Techniques To Make Your Business Feel More ‘Local’

March 9, 2020
A business that remembers its local roots has a particular identity that can become part of its brand engineering. Even...
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PR Daily Awards – Niche Category Honorable Mention

March 5, 2020
Strategically crafted communications work is the centerpiece of a successful campaign. It is essential that messaging is delivered in a...
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Five Times Your Influencer Agency Should Push Back

February 21, 2020
The customer is always right ... right? In my job as CEO of an influencer and content marketing agency, I...
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‘Put everything in the hands of the influencers’: Inside RXBar’s new influencer strategy

February 20, 2020
RXBar is using influencers like they would an agency. The company is handing over the marketing of its new limited...
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‘The buzz from Bloomberg has other people looking’: Why 2020 is going to be the influencer election

February 19, 2020
The 2020 presidential election may not only be the meme election but the influencer election.
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Stop Marketing To Women With Ads Created By Men: Five Ways To Do Better

January 31, 2020
Women have long been the primary target of many marketers, not just because they make up roughly half of the...
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Casper Is Worried About Influencer Marketing; Here’s Why You Shouldn’t Be

January 30, 2020
So now Casper is wary of influencers. Yes, the brand that nearly invented the term “disrupter” when it shook up...
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They Are: Not Letting the Press In

January 30, 2020
This awards season, more events have been closed to press altogether, and stars have been scarce with red carpet sound...
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Q&A: Stonyfield’s Drociak On Social Influencers, Authenticity

January 24, 2020
While there’s no shortage of influencer marketing debacles (Google “Fyre Festival+Instagram”), some brands are taking a closer look at their...
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Making The Most Of This Year’s Advertising Budgets: 15 Expert Tips

January 22, 2020
Over the last decade, the number of channels for marketing products has more than doubled. As expected, the amount of...
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Bad Influence: When A Brand’s Social Media Stars Repel Consumers

January 17, 2020
Casper's IPO shows risks of influencer marketing.
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14 Social Marketing Campaigns That Ruled 2019

January 15, 2020
The end of another year means that we get to look back on the successes of the last 12 months...
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New Research from Sway Raises the Bar for Influencer Marketing Metrics

January 13, 2020
Sway Group, a full-service influencer marketing agency, in partnership with CreatorIQ, a proprietary software provider for tracking, managing and reporting...
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New Research from Sway Raises the Bar for Influencer Marketing Metrics

January 13, 2020
Find out how Sway Group influencer campaigns on Instagram generate engagement rates that are 60% better than the industry average...
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Five Influencer Marketing Trends That Will Shape 2020

December 12, 2019
As influencer marketing continues to evolve and grow, those of us in the industry are tasked with the often-challenging job...
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The Politics of Facebook and Twitter Ads

December 10, 2019
If it is true we are judged by the company we keep, and Facebook has decided to run political ads...
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Influencer marketing agencies prepare for the end of the Instagram like

December 10, 2019
Influencer marketing agencies prepare for the end of the Instagram like. Instagram's impending removal of likes from public view —...
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