Adland’s reaction to Musk’s $44bn Twitter deal: ‘a major disruption to its ad business’

April 26, 2022
Elon Musk didn’t hide the fact that he wanted control of Twitter and now, $44bn later, he has it. The...
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Creators Can’t Count on Brands to Stick With Them Through Pregnancy

April 20, 2022
Stephanie Liu Hjelmeseth spent more than half a decade building her brand as a style blogger and was finally working...
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How to use influencer marketing to grow your new brand

April 13, 2022
WARC - Influencer marketing has become an increasingly mainstream marketing strategy in recent years, featuring a dramatic rise in popularity...
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15 Tips For Businesses Looking To Ramp Up Social Commerce Efforts

April 8, 2022
Social media originally started as a platform to connect with others — now, it’s so much more than that. Social...
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Can TikTok stars make it big in Hollywood? Well, it’s starting to happen.

March 24, 2022
USA Today - TikTok, Instagram and other social media platforms are changing the way Hollywood finds the stars of tomorrow.
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Why Hollister is taking a long-term partnership approach to its influencer marketing on TikTok

March 14, 2022
Digiday - Hollister is shifting to extended partnerships over a one-off, pay-per-post model with TikTok creators to build trust with...
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March Madness and Influencer Marketing – What Brands Should Know

March 11, 2022
AdAge - This year’s March Madness will be a learning moment for brands navigating new rules allowing players to profit...
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Advertisers stand with Ukraine as ‘the world that brands now occupy is a much more open and honest one’

March 9, 2022
theTradeDesk - It didn’t take brands and agencies long to publicly display their support for Ukraine following Russia’s invasion against...
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How Abercrombie & Fitch is using TikTok to reintroduce the brand and ‘reflect back who our consumer is today’

February 24, 2022
Abercrombie & Fitch is using TikTok to reintroduce the brand to millennial and Gen Z consumers. The 130-year-old brand is...
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Less Damon, more D’Amelio? Super Bowl ads may increasingly lean on influencers

February 8, 2022
We’re not quite there yet, but marketers see a future where brands opt for creators over traditional celebs in their...
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Want To Market On TikTok? 12 Top Tips For Businesses

February 7, 2022
The seemingly instant popularity of the short-video platform TikTok took some marketers by surprise, and it has only continued to...
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‘TikTok is where we see UGC work really hard for us’: Why Bush’s next ad will be creator-made

February 3, 2022
Bush’s canned goods is leaning into user-generated content (or UGC) — the company’s next commercial will be made by a...
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15 Top Trends That Will Impact Marketing In 2022

January 14, 2022
Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts...
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15 Tips For Tackling Some Of The Most Interesting Agency Challenges

November 12, 2021
Ask any agency leader to tell you what you could learn from them about a challenge one of their clients...
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Sway Taps Marketing Veteran Camhi For Client Services Role

November 12, 2021
Influencer marketing and branded content agency Sway Group has tapped Rebecca Camhi for the new post of director of client...
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How to Find Influencers for Your Next Social Campaign

November 10, 2021
Just as copy and creative can make or break an advertising campaign, selecting the right people for an influencer marketing...
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Revolving Door Roundup: Cheil, Droga5, Zulu Alpha Kilo and More

October 29, 2021
The Squid Games and Ted Lasso track suit costumes should be roaming your streets and parties this weekend, mixed in...
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Sway Group Launches Student Athlete Recruitment Site After NCAA Modifies NIL Rules

October 28, 2021
In June the National Collegiate Athletic Association voted to allow college athletes to earn money and otherwise benefit from their...
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Marketing Briefing: Why Influencers Could Help Market Around This Holiday’s Supply Chain Issues

October 26, 2021
We already know that holiday ads are coming early this year — getting people to shop earlier due to supply...
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Sway Group Soars With 3rd Quarter Business Wins

October 26, 2021
Sway Group, a leading influencer marketing and branded content agency, has reached new heights, signing four six-figure deals in the...
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How Influencers Are Helping Cities Attract Remote Workers

October 12, 2021
As working from home has become the norm, plenty of employees are no longer required to live where their company...
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Want To Partner With Micro-Influencers? 14 Key Things To Keep In Mind

October 8, 2021
Partnering with major influencers such as celebrities and professional athletes isn’t financially feasible for every business. This is one reason...
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14 Instagram, TikTok And YouTube Influencers Brands Should Know

September 29, 2021
It seems like every brand is on the hunt for influencers. And eager marketers are looking to strike more long-term...
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How The Ad Industry Really Measures Success In The Covid Age

September 27, 2021
We are living in the age of Big Data. Getting a handle on the metrics that measure campaign success matters...
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Why Nano Influencers Are Important For Brands

September 21, 2021
Marketing experts find that loyal nano-influencer followings mean high engagement.
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17 Unique Ways For Brands To Leverage TikTok This Holiday Season

September 8, 2021
Brands are always looking to leverage the “latest thing” in terms of social media trends to help amplify their marketing...
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Top 3 Takeaways From The Small Agency Conference and Awards

August 25, 2021
Earlier this month, the Ad Age Small Agency Conference delved into some critically important subjects for the advertising community, in...
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In With the Olds! Why Aging is No Longer a Dirty Word

August 19, 2021
Paulina Porizkova remembers the precise moment she disappeared. It was six years ago, during a trip to Las Vegas with...
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15 Summertime Tips To Help Marketers Prepare For Fall Campaigns

August 18, 2021
For marketers in many industries, work slows down during the summer months as business begins to lag, budgets are reassessed...
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14 Smart Approaches To Optimizing Facebook Ads For Conversions

August 17, 2021
Facebook remains the undisputed leader among social media advertising channels. Globally, billions of people use the platform every day, and...
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Logiq (OTC: LGIQ) Reports Q2 2021 Results; Revenue Up 3% Sequentially to $8.3 Million, with Gross Margin at Record 29.5%

August 17, 2021
Logiq, Inc., a global provider of award-winning e-commerce and fintech solutions, reported results for the second quarter ended June 30,...
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Brand ad campaigns celebrated a return to normal. Then the Delta variant happened. Now what?

August 12, 2021
Brands must avoid one-size-fits-all messaging at all costs and recognize the spectrum of human experiences right now, and how that...
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Researching Authenticity: Q&A With NYU’s Professor Watson, Sway Group’s Wiley

July 27, 2021
What is authenticity? Dr. Jared Watson, an assistant professor of marketing at NYU Stern and Danielle Wiley, Founder & CEO...
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How To Engage With Influencers And Form Strong Partnerships: 12 Expert Tips

July 20, 2021
One big key to generating results with an influencer marketing campaign is ensuring that the influencer’s fan base and the...
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14 Ways To Involve Social Media Managers In The Overarching Business Strategy

July 14, 2021
Most successful companies today, big or small, know that a strong social media presence is a must-have in order to...
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TikTok tips from Ocean Spray, Wish and more

June 21, 2021
Digital experts who work with influencers on the short video platform share takeaways and strategies for making the most of...
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Is A Paid Social Campaign The Right Marketing Move? 12 Clear Signs

June 21, 2021
While it takes some time to build a steady stream of organic traffic, a paid social media campaign can jumpstart...
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‘Mindset that this is going to be long-term’: Inside Visible’s influencer marketing strategy for Pride and beyond

June 17, 2021
When it comes to working with influencers, Visible looks for long-term partnerships. The brand, a digital-only phone carrier from Verizon,...
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12 Ways To Determine An Influencer’s Trustworthiness And Brand Fit

June 17, 2021
Choosing the right influencer for your business to partner with can lead to excellent results, connecting your brand with new...
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‘Go where their audiences are’: Why some brands are ‘prioritizing TikTok’ when it comes to influencer marketing

May 20, 2021
When it comes to influencer marketing some brands — particularly those targeting Gen Z — are starting to consider using...
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AMP SPOTLIGHT: How The ‘She-cession’ Has Transformed Advertising

May 19, 2021
Since the onset of the pandemic, the U.S. has witnessed an exodus of women from the labor force. Mothers are...
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Eight Ways To Inspire Customers To Create User-Generated Content

May 11, 2021
Consumers tend to trust other buyers more than branded or sponsored content. Not only is content created by happy customers...
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‘Boomer spring break’: Alaska Airlines is creating its own hype house for boomer influencers

May 6, 2021
When it comes to influencer strategies, most brands have set their sights on millennial and Gen Z influencers. Alaska Airlines...
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To get the attention of millennials and Gen Z, Ace Hardware is turning to influencers

April 15, 2021
Ace Hardware is adding a paid and organic influencer strategy to its marketing mix. The nearly 100-year-old hardware retailer is...
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11 Effective Ways To Align Content Strategy And Media Planning

February 24, 2021
Many brands have separate departments for content marketing and media planning, both of which help get their products and services...
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The top 17 influencer marketers at brands who plan creative campaigns and partner effectively with creators

February 8, 2021
Being an effective influencer marketing exec sometimes means knowing when to give up control.
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12 Unique Ways To Engage Target Audiences With Video

January 29, 2021
While professional production value goes a long way toward making a video popular (and possibly viral) on social media, incorporating...
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‘Everyone is grasping for nostalgia and happiness’: Why marketers are ringing in the holiday season with more influencers

December 2, 2020
This year, marketers are turning more and more to influencers to spread holiday cheer.
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